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All Journal PERSPEKTIF Sosio Dialektika AMMA : Jurnal Pengabdian Masyarakat
Raharjo, Pramudya
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Humanities Chemistry Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Nursing Social Sciences

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Peluang Dan Tantangan UMKM Di Indonesia Dalam Perkembangan e-Commerce: Studi Perbandingan Dengan UMKM Di Negara-negara ASEAN Darmastuti, Shanti; Juned, Mansur; Saraswati, Dini Putri; Utami, Rahmadini Agung Ayu; Raharjo, Pramudya
SOSIO DIALEKTIKA Vol 8, No 1 (2023)
Publisher : LP2M

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31942/sd.v8i1.8786

Abstract

E-commerce menjadi isu menarik dalam dinamika ekonomi politik tidak hanya di level internasional, tetapi juga di level regional, bahkan nasional. ASEAN merespons perkembangan e-commerce melalui kerja sama maupun kesepakatan yang dapat membantu negara anggota untuk dapat memanfaatkan e-commerce yang mendorong pertumbuhan ekonomi. UMKM sebagai salah satu tulang punggung ekonomi di beberapa negara anggota ASEAN dihadapkan dengan sejumlah peluang maupun tantangan terkait dengan e-commerce. Oleh karena itu, penelitian ini bertujuan untuk memberikan gambaran perkembangan e-commerce serta peluang dan tantangan UMKM di Indonesia, Malaysia, dan Thailand. Wawancara dengan pelaku UMKM di Indonesia serta studi dokumen dari artikel jurnal serta artikel dari internet menjadi teknik pengumpulan data dalam penelitian ini. Penelitian ini menemukan bahwa UMKM di Indonesia, Malaysia, dan Thailand memiliki sejumlah peluang dengan hadirnya e-commerce. Namun demikian, tantangan terkait teknologi dan kapasitas sumber daya manusia menjadi persoalan yang masih dihadapi oleh UMKM.
Pelatihan Digital Marketing Bagi Kelompok Usaha Mikro, Kecil, Dan Menengah (UMKM) Di Kelurahan Serua, Bojongsari, Depok Putri Saraswati, Dini; Darmastuti, Shanti; Juned, Mansur; Raharjo, Pramudya; Adam Ghoffar, Shan; Matthew Sianturi, Andrew
AMMA : Jurnal Pengabdian Masyarakat Vol. 3 No. 3 : April (2024): AMMA : Jurnal Pengabdian Masyarakat
Publisher : CV. Multi Kreasi Media

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Abstract

The digital era has brought changes in various sectors, including Micro, Small and Medium Enterprises (MSMEs), especially since the COVID-19 pandemic broke out throughout the world. The use of information and communication technology is an opportunity for MSMEs to market their products more efficiently. However, the limited knowledge of MSME actors is an obstacle. Serua Village, Bojongsari, Depok is also one of those with potential MSME groups but is hampered by the digital technology operating capabilities of the actors. Therefore, community service activities were carried out regarding digital marketing training for MSMEs in Serua Village, Bojongsari, Depok. From the results of the pre-test and post-test, progress was obtained from the participants, where participants understood the meaning of digital marketing and had tried to practice using digital platforms such as e-commerce.
Peran British Council Dalam Kerja Sama Kebudayaan Inggris-Indonesia Melalui Program “Connections Through Culture” Raharjo, Pramudya; Saraswati, Dini Putri
PERSPEKTIF Vol. 13 No. 4 (2024): PERSPEKTIF October
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/perspektif.v13i4.12470

Abstract

This article examines the role of the British Council in facilitating cultural cooperation between the UK and Indonesia through the Connections Through Culture (CTC) program. The primary focus of the research is on how international artistic collaborations serve as a strategic medium for strengthening cross-cultural relations. The analysis reveals that the art projects initiated through CTC not only support the exchange of ideas and knowledge but also play a significant role in promoting the values of equality, diversity, and inclusion. This study contributes to a deeper understanding of cultural diplomacy, particularly in the context of non-state actors fostering global cultural networks. By highlighting how cultural cooperation concepts are applied in the British Council's initiatives, this article offers new insights into the role of non-state actors in building more inclusive and sustainable international relations.
Co-Authors Adam Ghoffar, Shan Mansur Juned Matthew Sianturi, Andrew Putri Saraswati, Dini Saraswati, Dini Putri Shanti Darmastuti Utami, Rahmadini Agung Ayu