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All Journal Al Yasini : Jurnal Keislaman, Sosial, hukum dan Pendidikan ProBisnis : Jurnal Manajemen
Al Sabet, Fia Birtha
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Religion Humanities Computer Science & IT Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Social Sciences

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Milk Pie Production Management System in The MSME (UMKM) Sector in Denpasar (Case Study: UMKM CV. NAJWA) Al Sabet, Fia Birtha
ProBisnis : Jurnal Manajemen Vol. 15 No. 2 (2024): April: Management Science
Publisher : Lembaga Riset, Publikasi dan Konsultasi JONHARIONO

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Abstract

MSME (UMKM)s (Micro, Small and Medium Enterprises) are the driving force of the economy in Indonesia, especially in Denpasar. This can be seen from the large amount of state foreign exchange income coming from MSME (UMKM)s. In the last decade, many micro businesses have emerged, whether in the form of culinary businesses, fashion, agribusiness, and others. Research with the title "Implementation of Management Systems in CV MSME (UMKM)s. CV. Najwa in the Production of Bali Gebyar Milk Pie in Denpasar", has a problem formulation on how to implement the management system. CV. Najwa is good at production management, human resource management, marketing management and financial management in producing typical Balinese food, namely milk pies, seeing the island of Bali as a tourist destination so it is visited by many tourists. The type of research used is qualitative research. The data collection is by collecting primary data and secondary data. Secondary data was obtained from various reference sources related to the research title. Using purposive sampling as a sampling method. The research results show that implementing management in a company, both large and small companies, is very necessary, because in general every company wants its business to continue running and developing in accordance with the company's goals, to make a profit.
Increasing Sales Volume using Social Media Facebook and WhatsApp Features (Case Study on Clothes and Women's Accessories) Al Sabet, Fia Birtha; Yunita, Ita
ProBisnis : Jurnal Manajemen Vol. 16 No. 4 (2025): August: Management Science
Publisher : Lembaga Riset, Publikasi dan Konsultasi JONHARIONO

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Abstract

Social media is actually a medium for socialization and interaction, and attracts other people to see and visit links containing information about products, and can also be used as the easiest and cheapest marketing media. Entrepreneurs from large companies use social media with the aim of finding new markets and maintaining relationships with existing consumers. One of them is done by online shops on Facebook and WhatsApp which are engaged in online business. The target marketing of online shops on Facebook and WhatsApp is young people to adults. Problems that often occur in buying and selling activities on online shops on Facebook and WhatsApp, one of which is that several online shop users on Facebook and WhatsApp who act as sellers, sell goods that do not match the images that have been listed. So what happens is a decrease in consumer trust in online shops on Facebook and WhatsApp, consumers tend to be more careful in shopping, which has an impact on decreasing sales volume in buying and selling on Facebook and WhatsApp. Based on these things, it is necessary to conduct research on increasing sales volume through social media Facebook and WhatsApp. The method used is a qualitative method. Based on the results of the research conducted, it can be concluded that the use of social media Facebook and WhatsApp can increase sales volume and sales activities become more effective in increasing product promotion at a low cost. In addition, with social media Facebook and WhatsApp, the market reach is also wider and easier to access from anywhere and by anyone. However, there are obstacles or barriers that arise due to internet network problems, differences in photo or video results from the devices used, and the potential for fraud from sellers and buyers.
Pengembangan Usaha Jamur Tiram Untuk Meningkatkan Perekonomian (Studi Kasus Pada Kelompok Petani Jamur Tiram Manut Di Kecamatan Klakah Kabupaten Lumajang) Al Sabet, Fia Birtha
Al Yasini : Jurnal Keislaman, Sosial, hukum dan Pendidikan Vol 9 No 1 (2024)
Publisher : Konsorsium Dosen Sekolah Tinggi Agama Islam (STAI) Al-Yasini Pasuruan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55102/alyasini.v9i1.5942

Abstract

The UMKM sector is a pillar of the National Economy which has a strategic role in supporting the people's economy, including in terms of equal distribution of income, absorption of the workforce, as well as the social and economic environment of the community. KPJT Manut is an oyster mushroom farming group located in Klakah Village, Klakah subdistrict, Lumajang district. who cultivate many horticultural crops, including vegetables, which are becoming a superior product among farmers in the hope of increasing income on an economic scale and living a more prosperous life. The focus of the problem in this research is what is the strategy for developing the oyster mushroom business at KPJT Manut to improve the community's economy and what are the supporting and inhibiting factors in implementing the oyster mushroom business development strategy at KPJT MANUT. The purpose of this research is to determine the strategy for developing the oyster mushroom business at KPJT Manut in order to improve the community's economy, and to determine several supporting and inhibiting factors in implementing the oyster mushroom business development strategy at KPJT MANUT. This research uses a qualitative method with a case study approach. The data collection method used was observation, interviews, documentation, and the analytical processing technique used was descriptive qualitative. The results of this research conclude: the business development strategy carried out by KPJT Manut is to increase the number of special membership for oyster mushroom farmers, increase innovation and creativity of members, and socialization and guidance programs while the inhibiting factor in the oyster mushroom business development strategy at KPJT Manut is business capital.
Co-Authors Yunita, Ita