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All Journal ProBisnis : Jurnal Manajemen
Al Sabet, Fia Birtha
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Humanities Computer Science & IT Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences

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Milk Pie Production Management System in The MSME (UMKM) Sector in Denpasar (Case Study: UMKM CV. NAJWA) Al Sabet, Fia Birtha
ProBisnis : Jurnal Manajemen Vol. 15 No. 2 (2024): April: Management Science
Publisher : Lembaga Riset, Publikasi dan Konsultasi JONHARIONO

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Abstract

MSME (UMKM)s (Micro, Small and Medium Enterprises) are the driving force of the economy in Indonesia, especially in Denpasar. This can be seen from the large amount of state foreign exchange income coming from MSME (UMKM)s. In the last decade, many micro businesses have emerged, whether in the form of culinary businesses, fashion, agribusiness, and others. Research with the title "Implementation of Management Systems in CV MSME (UMKM)s. CV. Najwa in the Production of Bali Gebyar Milk Pie in Denpasar", has a problem formulation on how to implement the management system. CV. Najwa is good at production management, human resource management, marketing management and financial management in producing typical Balinese food, namely milk pies, seeing the island of Bali as a tourist destination so it is visited by many tourists. The type of research used is qualitative research. The data collection is by collecting primary data and secondary data. Secondary data was obtained from various reference sources related to the research title. Using purposive sampling as a sampling method. The research results show that implementing management in a company, both large and small companies, is very necessary, because in general every company wants its business to continue running and developing in accordance with the company's goals, to make a profit.
Increasing Sales Volume using Social Media Facebook and WhatsApp Features (Case Study on Clothes and Women's Accessories) Al Sabet, Fia Birtha; Yunita, Ita
ProBisnis : Jurnal Manajemen Vol. 16 No. 4 (2025): August: Management Science
Publisher : Lembaga Riset, Publikasi dan Konsultasi JONHARIONO

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Abstract

Social media is actually a medium for socialization and interaction, and attracts other people to see and visit links containing information about products, and can also be used as the easiest and cheapest marketing media. Entrepreneurs from large companies use social media with the aim of finding new markets and maintaining relationships with existing consumers. One of them is done by online shops on Facebook and WhatsApp which are engaged in online business. The target marketing of online shops on Facebook and WhatsApp is young people to adults. Problems that often occur in buying and selling activities on online shops on Facebook and WhatsApp, one of which is that several online shop users on Facebook and WhatsApp who act as sellers, sell goods that do not match the images that have been listed. So what happens is a decrease in consumer trust in online shops on Facebook and WhatsApp, consumers tend to be more careful in shopping, which has an impact on decreasing sales volume in buying and selling on Facebook and WhatsApp. Based on these things, it is necessary to conduct research on increasing sales volume through social media Facebook and WhatsApp. The method used is a qualitative method. Based on the results of the research conducted, it can be concluded that the use of social media Facebook and WhatsApp can increase sales volume and sales activities become more effective in increasing product promotion at a low cost. In addition, with social media Facebook and WhatsApp, the market reach is also wider and easier to access from anywhere and by anyone. However, there are obstacles or barriers that arise due to internet network problems, differences in photo or video results from the devices used, and the potential for fraud from sellers and buyers.
Co-Authors Yunita, Ita