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All Journal GANDRUNG: Jurnal Pengabdian Kepada Masyarakat JURNAL MITRA PRIMA
Natalia Pasaribu, Lidya
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Creative and Innovative Digital Economy Training to Increase Income of SMA Karya Utama Students Praja Anggriany Panggabean, Esther; Sri Astuti Doloksaribu, Winda; Batubara, Maisara; Natalia Pasaribu, Lidya; Intan Purba, Mas; Endah Ndilosa Ginting, Kristi; Fitria, Fariza
GANDRUNG: Jurnal Pengabdian Kepada Masyarakat Vol. 5 No. 2 (2024): GANDRUNG: Jurnal Pengabdian Kepada Masyarakat
Publisher : Fakultas Olahraga dan Kesehatan, Universitas PGRI Banyuwangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36526/gandrung.v5i2.3944

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Abstract: The creative and innovative digital economy, fuelled by digital technology and the internet, offers numerous opportunities for individuals to increase their income. Shopee, a widely recognised e-commerce platform, effectively taps into this potential with its user-friendly services. SMA Karya Utama, a 22-student senior high school located at Jalan Pendidikan No. 23 Marindal Village, Patumbak District, has yet to fully comprehend the potential of e-commerce for entrepreneurship, as evidenced by the PKM team's survey. To bridge this gap, the PKM team aims to educate SMA Karya Utama students on the opportunities presented by the digital economy and how to utilise the Shopee app for sales. The PKM activity employed a variety of socialisation, demonstration, and practical methods to expose students to creative digital economy concepts and train them in the operational aspects of Shopee. The results of this activity included increased knowledge of the digital economy and practical skills in account creation, product uploading, store management, and marketing on Shopee. The training aimed to empower SMA Karya Utama students to increase their income, foster independence, and equip them to effectively face future economic challenges. Keyword: Digital Economy, Shopee, SMA Karya Utama, Student Income
Pengaruh Dukungan Pemerintah dan Pengalaman Terhadap Kinerja Pelaku Usaha Mikro Perempuan di Medan GUCI, DEDE; Butarbutar, Mangasi; Sri Astuti Doloksaribu, Winda; Yunior, Khomeiny; Natalia Pasaribu, Lidya; Hutagaol, Jarungjung; Alamsyah Harahap, Rahmat; Br Bangun, Nirwana
Jurnal Mitra Prima Vol. 6 No. 1 (2024): JURNAL MITRA PRIMA
Publisher : Mitra prima

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34012/mitraprima.v6i1.4892

Abstract

Kinerja Usaha Mikro dinilai sebagai salah satu motor penggerak berkembangnya negara-negara seperti Indonesia, yang perekonomiannya telah memperoleh manfaat besar dari kontribusi Usaha Mikro. Beberapa faktor kunci keberhasilan adalah dukungan pemerintah dan pengalaman. Tujuan dari Penelitian ini bertujuan untuk mengidentifikasi apakah ada hubungan antara dukungan pemerintah, pengalaman dan kinerja usaha Mikro yang beroperasi di kota Medan, Indonesia. Dua Ratusan responden pengusaha perempuan telah dipilih dalam studi lapangan dari tiga kecamatan di Medan, Indonesia; Kecamatan Medan Belawan, Kecamatan Medan Marelan dan Kecamatan Labuhan. Kuesioner yang disebarkan terdiri dari tiga variabel, dimana ada dua variabel bebas dan satu lagi variabel terikat. Dengan menggunakan korelasi Spearman diketahui bahwa masing-masing variabel independen mempunyai korelasi yang kuat dengan variabel tunggal. dapat disimpulkan bahwa dukungan pemerintah dan pengalaman pengusaha Perempuan skala Mikro memiliki hubungan yang signifikan.
Co-Authors Alamsyah Harahap, Rahmat Br Bangun, Nirwana Butarbutar, Mangasi Endah Ndilosa Ginting, Kristi Fitria, Fariza GUCI, DEDE Hutagaol, Jarungjung Intan Purba, Mas Maisara Batubara Praja Anggriany Panggabean, Esther Sri Astuti Doloksaribu, Winda Yunior, Khomeiny