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All Journal Valid Jurnal Ilmiah FIRM: Journal of Management Studies International Journal of Business, Law, and Education Wahana Journal Liaison Academia and Society Mount Hope Management International Journal Jurnal Ekonomi, Manajemen, Akuntansi
Doloksaribu, Winda Sri Astuti
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Pemanfaatan AI untuk Desain Kemasan dan Pembuatan Logo pada UMKM Kecamatan Sunggal Pasaribu, Lidya Natalia; Purba, Mas Intan; Doloksaribu, Winda Sri Astuti; Batubara, Maisara; Panggabean, Esther Praja Anggriany; Ginting, Kristi Endah Ndilosa; Lubis, Nurul Wardani
Wahana Jurnal Pengabdian kepada Masyarakat Vol. 3 No. 2 (2024): Edisi Desember
Publisher : Ilmu Bersama Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56211/wahana.v3i2.695

Abstract

Kemajuan teknologi saat ini bersamaan dengan perkembangan ilmu pengetahuan. Terutama dalam era internet yang mengalami perkembangan pesat, yang mempengaruhi berbagai sektor kehidupan. Menurut survei penetrasi internet Indonesia 2024 yang dirilis APJII, tingkat penetrasi internet Indonesia menyentuh angka 79,5%. Dibandingkan dengan periode sebelumnya, maka ada peningkatan 1,4%. Era digital membawa peluang penting bagi usaha kecil, mikro, dan menengah (UMKM). Perkembangan teknologi kecerdasan buatan (AI) mengubah lanskap berbagai industri, termasuk sektor kreatif. Tim pengabdian kepada masyarakat yaitu Para Dosen Ekonomi UNPRI memiliki tugas untuk memberikan pelatihan terkait pentingnya desain kemasan dan logo dalam dunia usaha. Kegiatan PKM ini dalam bentuk sosialisasi dan pelatihan untuk pelaku UMKM yang ada di kecamatan Sunggal agar dapat memiliki pengetahuan akan Desain Kemasan dan Pembuatan Logo menggunakan AI. Setelah mengikuti pelatihan, terjadi perubahan signifikan dalam pemahaman dan sikap para pelaku UMKM terhadap AI yaitu adanya peningkatan Pengetahuan Pelaku UMKM mengenai konsep Teknologi AI yang mudah digunakan, Keterampilan Para Pelaku UMKM berhasil mempelajari cara pembuatan Desain Kemasan dan Pembuatan Logo menggunakan AI melalui website bing AI, Para Pelalu UMKM menjadi lebih sadar akan peluang yang ditawarkan oleh AI untuk meningkatkan nilai dari produk UMKM , perubahan Mindset dari yang tidak menggunakan logo ataupun merk di kemasan produknya.
Visitor Loyalty Analysis of Lake Toba Tourism Destination through Integrated Marketing Communication Butarbutar, Novita; Setyawati, Christina Yanita; Sinaga, Onita Sari; Doloksaribu, Winda Sri Astuti; Sudirman, Acai
Valid: Jurnal Ilmiah Vol. 21 No. 1 (2023): Valid Jurnal Ilmiah - Edisi Juli-Desember 2023
Publisher : Sekolah Tinggi Ilmu Ekonomi AMM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53512/valid.v21i1.314

Abstract

This study analyzes the model of increasing visitor loyalty to Lake Toba tourist destinations through destination image management, experiential marketing and integrated marketing communication. The sampling method used in this study is the convenience sampling method. The number of samples analyzed was 160 Lake Toba tourism visitors. Data collection techniques using observation, interviews, questionnaires and documentation. The data analysis method used is Partial Least Square (PLS). The results of the data analysis concluded that destination image, experiential marketing, and integrated marketing communication (IMC) have a positive and significant effect on visitor loyalty. The implications of this research explain that Lake Toba tourism actors need to measure the image of the destination regularly, the effectiveness of experiential marketing campaigns, and the impact of IMC on visitor loyalty is significant. This data can help management understand trends, identify opportunities for improvement, and evaluate the success of implemented strategies. In addition, Lake Toba tourism actors need to conduct training and develop employee capabilities to be more skilled in communicating and serving tourist visitors. Employees and staff interacting directly with visitors must be trained to provide friendly, informative service and help with visitor complaints.
ANALISIS KEPUASAN KONSUMEN CAFE SHOP COFFINE COFFE DI KOTA TEBING TINGGI, SUMATRA UTARA Cang, Vincent Clarence; Doloksaribu, Winda Sri Astuti; Wicharta, Jeffrie; Nahrisah, Ezzah
Mount Hope Management International Journal Vol. 2 No. 3 (2024)
Publisher : Institut Teknologi dan Bisnis Kristen Bukit Pengharapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61696/momil.v2i3.654

Abstract

This study aims to examine the effect of service quality, product quality, and price on consumer satisfaction. The data analysis method used includes the F-test and T-test to determine the relationship and significance of each variable. The analysis results show that service quality has a positive effect on consumer satisfaction, with an F-test value of 0.837 > 0.662, a t-statistic of 2.345 > 1.96, and a p-value of 0.006 < 0.05, thus supporting the first hypothesis (H1). Furthermore, the effect of product quality on consumer satisfaction is also significant, with an F-test value of 0.829 > 0.662, a t-statistic of 2.911 > 1.96, and a p-value of 0.004 < 0.05, confirming the second hypothesis (H2). The price variable also positively influences consumer satisfaction, as indicated by an NFI value of 0.829 > 0.662, a t-statistic of 5.562 > 1.96, and a p-value of 0.000 < 0.05, supporting the third hypothesis (H3). Simultaneously, service quality, product quality, and price have a positive effect on consumer satisfaction, as shown by the analysis results confirming the acceptance of H1, H2, and H3 based on the T-test criteria. This study provides insights that improving service quality, product quality, and effective price management can significantly enhance consumer satisfaction.
Analysis of Increasing The Competitiveness of MSME Business through Entrepreneurial Competence, Entrepreneurial Orientation, and Customers Relationship Management Sembiring, Lenny Dermawan; Setyawati, Amelia; Indajang, Kevin; Doloksaribu, Winda Sri Astuti; Sudirman, Acai
FIRM Journal of Management Studies Vol 8, No 2 (2023): FIRM JOURNAL OF MANAGEMENT STUDIES
Publisher : President University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33021/firm.v8i2.4575

Abstract

MSME actors are starting to be concerned about management governance and trying to improve their abilities by participating in several competency-based training held by the central government and regional governments. Even so, only some MSMEs can develop their business competitiveness. This study mainly aims to analyze the increase in the competitiveness of MSME businesses through entrepreneurial competence, entrepreneurial orientation, and customer relationship management. This study used a library and field research design with a causal associative approach. This study used a total sample of 170 samples. Data analysis confirms that entrepreneurial competence, orientation, and customer relationship management significantly affect MSME Competitiveness. The implications of this research highlight the importance of developing entrepreneurial competencies for SMEs. The implication is that MSMEs must invest time and resources in training and developing entrepreneurial skills to increase brand competitiveness. Furthermore, the importance of customer relationship management (CRM) in increasing the competitiveness of MSMEs. Furthermore, MSMEs need to pay attention to relationship management with their customers. They must understand customer needs, provide quality service, and build long-term customer relationships.
Analisis Live Streaming, Content Markerting Dan Celebrity Endrosment Terhadap Keputusan Pembelian Pada Media Sosial Tiktok di Kota Medan Pasaribu, Lidya Natalia; Purba, Mas Intan; Doloksaribu, Winda Sri Astuti
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 4 No. 4: Mei 2025
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v4i4.8578

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh Live Streaming, Content Marketing, dan Celebrity Endorsement terhadap Keputusan Pembelian pada media sosial TikTok di Kota Medan. Metode yang digunakan adalah metode kuantitatif dengan pendekatan Explanatory Research, melibatkan 100 responden yang dipilih menggunakan rumus Hair et al. (2020). Data dikumpulkan melalui kuesioner online dan dianalisis menggunakan metode Structural Equation Modeling - Partial Least Square (SEM-PLS) dengan bantuan software SmartPLS 3.0. Hasil penelitian menunjukkan bahwa Content Marketing berpengaruh positif dan signifikan terhadap Keputusan Pembelian, sedangkan Live Streaming dan Celebrity Endorsement tidak menunjukkan pengaruh signifikan secara individu. Namun, secara simultan, ketiga variabel ini berpengaruh signifikan terhadap Keputusan Pembelian. Temuan ini memberikan implikasi penting bagi strategi pemasaran di media sosial, khususnya TikTok.
Pelatihan dan Pendampingan Pembuatan Briket Arang dari Sampah Organik Masyarakat di Kelurahan Kwala Johor Siregar, Ina Namora Putri; Doloksaribu, Winda Sri Astuti; Khatarina, Ninta
Journal Liaison Academia and Society Vol 1, No 3 (2021): Desember
Publisher : Lembaga Komunikasi dan Informasi Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (604.238 KB) | DOI: 10.58939/j-las.v1i3.206

Abstract

Kegiatan Pengabdian Kepada Masyarakat ini dilakukan untuk membantu masyarakat Kwala Johor menambah ilmu agar bisa mengoptimalkan kemampuan diri dengan sosialisasi dalam pembuatan briket arang dari sampah organik. Metode yang digunakan dalam kegiatan ini pemaparan materi dan praktek pembuatan briket dari sampah organik berupa ranting pohon dimulai dengan pembakaran, penumbukan, pencampuran, dan pembentukan arang. Hasil dari kegiatan ini terlihat masyarakat Kwala Bekala Johor sangat antusias dalam mengikuti kegiatan sampai akhir sehingga menambah ilmu untuk masa yang akan datang. PKM adalah masyarakat kampung Kawala Johor mampu memiliki keterampilan dan kemampuan yang sangat baik dalam memproduksi briket sampah organik rumah tangga.Kata Kunci : Sampah Organik, Briket Arang, Pelatihan
The Influence of Experiential Marketing and Integrated Marketing Communications on Visitor Loyalty Butarbutar, Novita; Sherly, Sherly; Sinaga, Onita Sari; Doloksaribu, Winda Sri Astuti; Sudirman, Acai
International Journal of Business, Law, and Education Vol. 4 No. 2 (2023): International Journal of Business, Law, and Education
Publisher : IJBLE Scientific Publications Community Inc.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56442/ijble.v4i2.283

Abstract

In responding to various tourism problems and competition between industries, as well as increasing the spirit of creativity in entrepreneurship in Indonesia, a special marketing strategy is needed in the tourism sector. In the context of tourism in the Lake Toba tourist area, several factors, such as experiential marketing and integrated marketing communication, can influence visitor loyalty. The main aim of this research is to analyze the influence of experiential marketing and integrated marketing communications on visitor loyalty in the Lake Toba tourist area. This research uses a literature and field research design with a causal associative approach with 130 respondents. The results of the data analysis confirm that there is a positive and significant influence between experiential marketing and integrated marketing communications on visitor loyalty. The conclusions of this research inform tourism actors in the Lake Toba area to utilize technology such as augmented reality (AR) or mobile applications to provide interactive experiences to visitors. Integrate technology to make it easier to access information and activities around Lake Toba. In addition, involving local communities in the planning and implementation of experiential marketing can create authentic tourist experiences. Through in-depth experiential marketing and good integration between various communication channels, Lake Toba can build a strong image and attract visitors to experience its beauty and uniqueness.
Co-Authors Acai Sudirman AMELIA SETYAWATI, AMELIA Butarbutar, Novita Cang, Vincent Clarence Christina Yanita Setyawati, Christina Yanita Ginting, Kristi Endah Ndilosa Kevin Indajang Khatarina, Ninta Lenny Dermawan Sembiring Lidya Natalia Pasaribu Maisara Batubara Nahrisah, Ezzah Nurul Wardani Lubis Panggabean, Esther Praja Anggriany Purba, Mas Intan sherly sherly Sinaga, Onita Sari Siregar, Ina Namora Putri Wicharta, Jeffrie