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Araminta, Shafa
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Biochemistry, Genetics & Molecular Biology Computer Science & IT Electrical & Electronics Engineering Industrial & Manufacturing Engineering Public Health

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Analisis Elemen Kemasan Sekunder Pembalut Dengan Metode Rough Set Araminta, Shafa; Sari, Novi Purnama; Muryeti, Muryeti
JURNAL Al-AZHAR INDONESIA SERI SAINS DAN TEKNOLOGI Vol 9, No 2 (2024): May 2024
Publisher : Universitas Al Azhar Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36722/sst.v9i2.2198

Abstract

A common problem often encountered in sanitary napkin packaging is inadequate product protection. Failure to open or reseal the packaging and the use of materials that cannot be reused are complaints from 97% of consumers regarding sanitary napkin products currently on the market. This research aims to analyze packaging design elements according to consumer preferences. In this research, the Kansei Engineering and Rough Set methods were used. Kansei Engineering has the advantage of being able to translate consumer emotions into design elements. The design element analysis process is carried out using the Rough Set method. The research results obtained consumer emotions in the form of 19 Kansei words and 29 packaging samples as design references. Analysis of sanitary napkin packaging design elements obtained recommendations in the form of cardboard material, folding cardboard packaging type, no additional features, box body, opening type with flap, medium size, feminine design, script typography, and image elements in the form of pictures and illustrations. This research succeeded in proving Kansei Engineering's ability to produce packaging designs according to consumer preferences through quantitative data analysis.Keywords - Model Kano, Rough Set, Design Element, Packaging
Co-Authors Muryeti Muryeti, Muryeti Novi Purnama Sari