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All Journal Journal of Management and Social Sciences Jurnal Pelayanan dan Pengabdian Masyarakat Indonesia Ardhi: Jurnal Pengabdian dalam Negri
Olivia Devi Yulian P
Unknown Affiliation
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Education Engineering Law, Crime, Criminology & Criminal Justice Social Sciences Transportation

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Pengenalan Digital Marketing Dalam Upaya Pengenalan Objek Wisata Hutan Pinus Di Buntu Datu Olivia Devi Yulian P; Astriwati Biringkanae; Stefani Marina Palimbong
ARDHI : Jurnal Pengabdian Dalam Negri Vol. 1 No. 2 (2023): ARDHI : Jurnal Pengabdian Dalam Negri
Publisher : Asosiasi Riset Pendidikan Agama dan Filsafat Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/ardhi.v1i6.218

Abstract

Digital marketing in the current era has become very important in marketing its products, no exception to tourism. Social Media allows everyone to create and spread their own content on various social networking platforms. But in the promotion of tourism, there needs to be a briefing on the strategy of using and preparing content, including social media ethics for managers and other stakeholders. Based on this, the PKM team conducted digital marketing introduction and training activities to be able to promote Pinus Buntu datu Forest Tourism and what potential it has and can be introduced to tourists. This training is aimed at tourism managers of Pinus Buntu datu Forest and the interest of the participants is quite high and they also feel the benefits of this digital marketing introduction training can be applied in digital marketing on social media. Further training is still needed on how to create messages in multimedia (photos and videos) that are attractive to potential tourists.
Seminar Kewirausahaan – Mengubah Hobi Menjadi Cuan PPGT Nonongan Salu Olivia Devi Yulian P; Wilma Dian A; Lisa Kurniasari W; Mey Enggane L; Abedneigo C. Rambulangi
Jurnal Pelayanan dan Pengabdian Masyarakat Indonesia Vol. 2 No. 2 (2023): Juni : Jurnal Pelayanan dan Pengabdian Masyarakat Indonesia
Publisher : Sekolah Tinggi Ilmu Administrasi Yappi Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jppmi.v2i2.628

Abstract

This activity aims to provide counseling about turning hobbies into profits at PPGT Klasis Nonongan Salu, which is one of the organizational/community activities within the intra-ecclesiastical management. This seminar was carried out with the aim of providing knowledge to teenagers that hobbies can be turned into profits. Apart from that, it provides insight and motivation to teenagers and prepares Christian young people to be independent and become agents of change for themselves, the congregregation and the nation. This activity was attended by around 30 people.
PENGARUH KUALITAS PELAYANAN DAN LOKASI TERHADAP KEPUTUSAN MENGGUNAKAN JASA BRILINK (STUDI KASUS PADA AGEN BRILINK MAELO KECAMATAN SABBANG SELATAN) Olivia Devi Yulian P
Journal of Management and Social Sciences Vol. 2 No. 1 (2023): Februari : Journal of Management and Social Sciences
Publisher : Sekolah Tinggi Ilmu Administrasi Yappi Makassar Jl. Sumba no 46, Kota Makassar, Sulawesi Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimas.v2i1.239

Abstract

Tujuan dari penelitian ini adalah untuk mengetahui bagaimana kualitas pelayanan, lokasi terhadap keputusan pembelian di agen BRILink. Pada penelitian ini sebagai variabel bebas (X1) dan (X2) yaitu kualitas pelayanan dan lokasi, sedangkan variabel terikat keputusan pembelian (Y). Penelitian ini merupakan penelitian yang mana konsumen merupakan responden dalam penelitian, untuk pengumpuln data menggunakan kuesioner dengan jumlah responden 40orang. Metode analisis yang digunakan adalah metode kuantitatif dengan analisis deskriptif. Untuk mengolah data, penulis menggunakan bantuan program Microsoft Excel 2010 dan IBM SPSS 29 For Windows. Hasil penelitian menyatakan bahwa kualitas pelayanan berpengaruh signifikan terhadap keputusan pembelian, sedangkan lokasi tidak berpengaruh signifikan terhadap keputusan pembelian dan keputusan pembelian berada pada kategori baik sebab kualitas pelayanan dan lokasi secara bersama-sama berpengaruh terhadap keputusan pembelian.
Co-Authors Althon K. Pongtuluran Biringkanae, Astriwati Isak Pasulu Lisa Kurniasari W Mey Enggane L Mince Batara Stefani Marina Palimbong Wilma Dian Ardiyanti