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Strategi Pengembangan UMKM Kuliner dengan Peran NIB dan Sertifikasi Halal dalam Memperluas Pasar di Desa Sraten Lorenza Jufri; Hani Pritananda Anisasiwi; Fannysha Septiani; Intan Azaly; Najib Haidi Lutfillah; Nabila Azzahrah; Muhammad Amar Hanif; Taqiyah Nurul ‘Azzah; Mujiyati Mujiyati
ARDHI : Jurnal Pengabdian Dalam Negri Vol. 2 No. 5 (2024): ARDHI : Jurnal Pengabdian Dalam Negri
Publisher : Asosiasi Riset Pendidikan Agama dan Filsafat Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/ardhi.v2i5.692

Abstract

Micro, Small, and Medium Enterprises (MSMEs) in Sraten Village are not yet aware of the importance of business legality due to a lack of knowledge about business permits that are useful for expanding the market for MSMEs in Sraten Village. This activity aims to raise awareness among MSME actors in Sraten Village about the importance of business legality, such as the Business Identification Number (NIB) and halal certification, in order to expand the market and enhance competitiveness. Based on observations, it was found that many MSME actors in the village still do not understand the importance of business legality. To address this issue, socialization and assistance were provided in the registration of NIB using the OSS system. As a result, 28 business actors in the culinary field successfully registered and obtained their NIB. Additionally, halal certification was introduced to enhance consumer trust and expand access to the global halal market. Through this education, MSME actors are expected to better understand and utilize business legality for the development of their businesses. This activity concluded with a seminar featuring speakers to deepen the understanding of business actors regarding legality and halal certification.
Peningkatan Efektivitas Latihan Membaca untuk Anak Slow Learner di MIM Sraten Intan Azaly; Najib Haidi Lutfillah; Nabila Azzahrah; Fannysha Septiani; Taqiyah Nurul’Azzah; Lorenza Jufri; Hani Pritananda Anisasiwi; Muhammad Amar Hanif; Mujiyati Mujiyati
Kegiatan Positif : Jurnal Hasil Karya Pengabdian Masyarakat Vol. 2 No. 3 (2024): September : Kegiatan Positif : Jurnal Hasil Karya Pengabdian Masyarakat
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/kegiatanpositif.v2i3.1257

Abstract

This research aims to increase the focus on slow learner students, especially at MIM Sraten. The root of the problem found from observations with teachers is that slow learner students show behavior that is difficult to read. The problem found at MIM Sraten was that there were 19 students who were slow in reading. Method This service activity takes place at MIM Sraten from early August to early September 2024. Assistance is provided for 120 minutes at each session, with a focus on students who experience learning difficulties. The success of this program shows that a private approach that is personal and tailored to the needs of each child can be an effective model to be applied in other educational settings. This program also emphasizes the importance of ongoing training for teachers as well as collaboration between schools, parents and the community. It is hoped that this effort can have a positive and sustainable impact on literacy and intellectual development
Analysis of Eco-label and Natural Skincare Branding Strategy "Sensatia Botanicals" in Building Brand Awareness through Social Media Hani Pritananda Anisasiwi; Fitrinanda An Nur
Jogjakarta Communication Conference (JCC) Vol. 2 No. 1 (2024): The 5th Jogjakarta Communication Conference (JCC)
Publisher : Jogjakarta Communication Conference (JCC)

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to determine the strategies used by Sensatia Botanicals in building brand awareness among consumers and potential customers. The research discusses how the Eco-label Branding Strategy Analysis and Natural Skincare Sensatia Botanicals in Building Brand Awareness through Social Media. The method used in this study is qualitative descriptive by analyzing the content uploaded by Sensatia on its social media accounts, namely Tiktok and Instagram and conducting a literature study study. The results of this study show that branding carried out through social media platforms with efforts to create interesting, informative, and educational content to introduce their products made from natural and environmentally friendly raw materials becomes more value in the eyes of consumers or potential consumers from the content has succeeded in increasing brand awareness which has positive results in building awareness to be better known by the wider community from various circles Both women and men as quality local beauty care brands and have a commitment to care for the environment.