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All Journal Diglosia Jurnal Riset Komunikasi Populika Jurnal Ilmu Komunikasi Proceedings of Jogjakarta Communication Conference (JCC)
Fitrinanda An Nur
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Humanities Education Languange, Linguistic, Communication & Media Social Sciences Other

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KETIDAKADILAN GENDER PADA ACARA TV SINEMA INDOSIAR: TELAAH PERSPEKTIF STRUKTURASI GIDDENS Fitrinanda An Nur; Ade Audyana; Rahayu Gurniawati
Jurnal Riset Komunikasi Vol 3 No 1 (2020): Februari 2020
Publisher : Asosiasi Pendidikan Tinggi Ilmu Komuniasi (ASPIKOM) Wilayah Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24329/jurkom.v3i1.109

Abstract

This paper examines the issue of gender injustice in the perspective of Giddens structuration. Cases of this injustice rooted in life, especially in the women's division of labor that would likely put back women in the domestic sphere. This issue is certainly inseparable from the influence of the media as an agent who has the power to shape the thinking of the public, and also the role of the people who have the power in shaping social structures. The media has the power to produce and reproduce a discourse. This research is a descriptive qualitative research method and uses Giddens structuration theory in looking at the role of agents in portraying women in the media. This research focuses on the Indosiar cinema program. This research focuses on the Indosiar cinema program. Results from the study showed women still be the object of oppression and women will return to the domestic sphere, the study also showed that women face with a double burden. If she works in the public sphere, she also continues to work in the domestic sphere. The media perpetuates this through the stories that are displayed.
ANALISIS WACANA KRITIS YOUTUBE PROGRAM UMKM PILIHAN MGDALENAF DI MASA PANDEMI COVID-19 Nunik Hariyanti; Fitrinanda An Nur; Rifdah Zulfa Ghinah Nabila
Diglosia : Jurnal Pendidikan, Kebahasaan, dan Kesusastraan Indonesia Vol 6, No 1 (2022): Februari
Publisher : Universitas Majalengka

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (2369.384 KB)

Abstract

Penelitian ini berfokus pada bagaimana wacana bantu usaha kecil mikro, kecil dan menengah (UMKM) saat pandemi Covid-19 pada tayangan food vlogger Mgdalenaf. UMKM menjadi sorotan karena menjadi sektor penting dalam perekonomian Indonesia yang terdampak oleh pandemi Covid-19. Salah satu food vlogger Indonesia dengan pengikut hampir 4 juta di kanal YouTube. Sejak akhir tahun 2020, Mgdalenaf menayangkan program bantu UMKM di daerah Jabodetabek. Pada tahun 2021 ini Mgdalenaf dan tim berupaya untuk menjangkau lebih luas lagi UMKM yang terdampak Pandemi Covid-19 di Jawa-Bali. UMKM sendiri adalah tonggak perekonomian Indonesia karena 60% PDB Indonesia berasal dari UMKM. Wacana bantu UMKM melalui tayangannya. peneliti bertujuan untuk mengungkap wacana kritis yang diangkat kreator tayangan food vlogger Mgdalenaf terkait isu bantu UMKM menggunakan analisis wacana kritis van Dijk melalui tiga komponen analisis yaitu teks, kognisi sosial dan analisis sosial. Hasil dari penelitian ini, teks menggambarkan pengalaman-pengalaman UMKM di tengah Pandemi Covid-19. Dalam konteks kognisi sosial, kreator memiliki peran untuk ikut bergerak membantu UMKM yang terdampak. Sedangkan analisis sosial yang diangkat merupakan dominasi wacana yang ada di masyarakat yaitu UMKM adalah representasi dari perekonomian kelas menengah bawah yang saat ini sulit untuk melakukan prosesn produksi, distribusi dan konsumsi. Selain itu, wacana yang muncul adalah membangkitkan kembali UMKM sebagai penggerak perekonomian masyarakat dan perempuan juga mampu berkontribusi dalam jalannya perekonomian. Kata Kunci: foodvlogger, mgdalenaf, umkm, vandijk, wacana, youtube This research focuses on how the discourse of helping small, small, and medium enterprises (MSMEs) during the Covid-19 pandemic is shown on the food vlogger Mgdalenaf. MSMEs are in the spotlight because they are an important sector in the Indonesian economy that has been affected by the Covid-19 pandemic—one of the Indonesian food vloggers with almost 4 million followers on the YouTube channel. Since 2020, Mgdalenaf has broadcast programs to help MSMEs in the Jabodetabek area. In 2021, Mgdalenaf and his team tried to reach a broader range of MSMEs affected by the Covid-19 pandemic in Java-Bali. MSMEs themselves are the pillars of the Indonesian economy because 60% of Indonesia's GDP comes from MSMEs. The discourse of helping SMEs through its broadcasts. The researcher aims to reveal the critical discourse raised by the creator of the food vlogger Mgdalenaf related to the issue of helping MSMEs using van Dijk's critical discourse analysis through three components of analysis, namely text, social cognition, and social analysis. The results of this study describe the experiences of SMEs amid the Covid-19 Pandemic. In social cognition, creators have a role to play in helping the affected MSMEs. While the social analysis that is raised is the dominance of the existing discourse in society, namely UMKM represents the lower-middle-class economy, which is currently challenging to carry out the production, distribution, and consumption processes. In addition, the discourse that emerged was to revive MSMEs as a driver of the community's economy. Keywords: critical discourse analysis, foodvloger, mgdalenaf, vandijk, youtube
Gender Equality in the HMNS Product Campaign "HMNS Perfection" Edition Alfaini, Fitri; Fitrinanda An Nur
POPULIKA Vol. 12 No. 2 (2024): Populika
Publisher : Universitas Widya Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37631/populika.v12i2.1512

Abstract

This research aims to explain the phenomenon focusing on gender issues and gender equality in HMNS product advertisements. This issue has spread and become a growing trend in society. The problem of gender equality is always inherent in Indonesian society regarding the division of work areas. As a result, inequality between men and women often occurs. The root of the problem is that society cannot separate sex and gender. Sex and gender are considered the same thing, so various stereotypes and gender discrimination emerge. Men are always associated with being strong, independent, and involved in the public domain. On the other hand, women are always close to the domestic area and are always associated with a gentle nature. This research is qualitative, using an analytical method, namely qualitative content analysis, and to explain the form of gender equality, the researcher uses the theory of gender inequality from Fakih (2008), namely stereotypes, discrimination, subordination, and double burden. The object of this research is the HMNS advertisement for the "HMNS Perfection" edition. Data collection in this research is observation, documentation, and literature study. The data analysis technique in this research is that first, the researcher will group the data obtained via social media X via the official HMNS account. After that, the researcher conducted data reduction, presented the data by analyzing it, and then drew conclusions. The research results show that HMNS, as a local brand, educates about gender equality through its post entitled 'Perfection' by showing that men can make their choices without social labeling (stereotypes), the absence of gender discrimination, subordination, and double burdens in the HMNS Perfection campaign. Keywords: Equality; Gender; HMNS; Advertisement; X
Analisis Personal Branding Jeniffer Coppen sebagai Influencer dan Entrepreneur di Media Instagram Afifah Rosanti; Fitrinanda An Nur
MUKASI: Jurnal Ilmu Komunikasi Vol. 4 No. 3 (2025): Agustus 2025
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v4i3.5097

Abstract

The development of social media has changed the way public figures shape and manage their image. Before the digital era, their existence was limited to conventional media, but the presence of platforms such as Instagram provides a wider space to form a professional identity through personal branding. This research aims to analyze how Jennifer Coppen's personal branding as an Influencer and Entrepreneur is formed through Instagram posts based on Peter Montoya's Eight Laws of Personal Branding concept. This research uses a qualitative descriptive approach by analyzing the content of posts during the period July 2024 to June 2025. The results show that Jennifer consistently displays an image as an independent single mom, as well as an influencer who is active in product promotion and running a business. Instagram is used as the main space in displaying the balance between personal life and professional roles. Personal branding is an important strategy that not only expands her reach, but also opens up opportunities for cooperation and strengthens her commercial position as an influencer and entrepreneur and increases emotional connection with her followers.
Analysis of Eco-label and Natural Skincare Branding Strategy "Sensatia Botanicals" in Building Brand Awareness through Social Media Hani Pritananda Anisasiwi; Fitrinanda An Nur
Jogjakarta Communication Conference (JCC) Vol. 2 No. 1 (2024): The 5th Jogjakarta Communication Conference (JCC)
Publisher : Jogjakarta Communication Conference (JCC)

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Abstract

This study aims to determine the strategies used by Sensatia Botanicals in building brand awareness among consumers and potential customers. The research discusses how the Eco-label Branding Strategy Analysis and Natural Skincare Sensatia Botanicals in Building Brand Awareness through Social Media. The method used in this study is qualitative descriptive by analyzing the content uploaded by Sensatia on its social media accounts, namely Tiktok and Instagram and conducting a literature study study. The results of this study show that branding carried out through social media platforms with efforts to create interesting, informative, and educational content to introduce their products made from natural and environmentally friendly raw materials becomes more value in the eyes of consumers or potential consumers from the content has succeeded in increasing brand awareness which has positive results in building awareness to be better known by the wider community from various circles Both women and men as quality local beauty care brands and have a commitment to care for the environment.
Co-Authors Ade Audyana Afifah Rosanti Alfaini, Fitri Hani Pritananda Anisasiwi Hariyanti, Nunik Rahayu Gurniawati Rifdah Zulfa Ghinah Nabila