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All Journal Jurnal Sinar Manajemen
Devita Taruk La’bi
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Economics, Econometrics & Finance

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Marketing Strategies Applied in Hotel Vasaka Makassar in Rising the Number of Destinations Mujahid; Syamsul Riyadi; Nasyirah Nurdin; Devita Taruk La’bi
Jurnal Sinar Manajemen Vol. 11 No. 1: Maret 2024
Publisher : Fakultas Ekonomi Universitas Muhammadiyah Palu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56338/jsm.v11i1.5135

Abstract

This research aims to determine the marketing strategies applied at Hotel Vasaka to increase the number of visitors. The study was conducted at the Vasaka Hotel. The survey period ranges from July to August 2023, using qualitative methods. The survey results showed that the strategy used by Hotel Vasaka is through the products and facilities available at the hotel, the prices offered are quite affordable, and the strategic location and the promotion used are offline and online strategies.
Co-Authors Mujahid Nasyirah Nurdin Syamsul Riyadi