Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Creative Research Journal Society: Jurnal Pengabdian Masyarakat
Aziz, Elvira
Unknown Affiliation
Agriculture, Biological Sciences & Forestry Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
ADOPSI TEKNOLOGI BELANJA ONLINE OLEH KONSUMEN UMKM DENGAN MODEL UNIFIED THEORY OF ACCEPTANCE AND USE OF TECHNOLOGY 2 Aziz, Elvira; Kamal, Ragil Muhammad
CREATIVE RESEARCH JOURNAL Vol 2 No 01 (2016): Creative Research Journal
Publisher : Badan Penelitian dan Pengembangan Daerah Provinsi Jawa Barat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34147/crj.v2i01.11

Abstract

Tren baru yang muncul didalam masyarakat Indonesia adalah jual beli secara online dengan menggunakan internet, hal ini ditunjukan dengan peningkatan nilai transaksi elektronik dari tahun 2013 ke tahun 2014 yaitu dari USD 8 miliar dollar menjadi USD 12 miliar dollar. Sumbangan terhadap GDP sebanyak 59% oleh UMKM dan membuka lapangan pekerjaan sebesar 97% membuat UMKM memiliki peran penting didalam perekonomian Indonesia. Pada tahun 2013, hanya 75 ribu dari 55,2 juta UMKM di Indonesia yang telah memanfaatkan Internet untuk kegiatan bisnis. Objek dalam penelitian ini adalah konsumen UMKM di Jawa Barat. Dengan meneliti tingkat adopsi penggunaan internet untuk berbelanja oleh konsumen melalui pendekatan teori UTAUT 2, diharapkan dapat memberikan informasi yang lebih spesifik yang dapat digunakan untuk membuat strategi penjualan elektronik yang efektif serta memiliki daya saing yang lebih besar. Pengolahan data dilakukan dengan menggunakan metode PLS-SEM. Hasil penelitian menunjukkan bahwa minat penggunaan (behavioral intention) internet oleh konsumen UMKM di Jawa Barat sebesar 44,1% dan kebiasaan menggunakan (use behavioral) internet untuk berbelanja secara online oleh konsumen UMKM di Jawa Barat sebesar 40,5%. Hasil penelitian juga menunjukkan bahwa jenis kelamin tidak memiliki dampak yang signifikan terhadap adopsi internet. Dilihat dari hasil penelitian ini disaran agar UMKM di JawaBarat diberikan pengetahuan mengenai internet sehingga dapat memanfaatkan internet dengan baik.
A Marketing Communication–Based Design of Occupational Health and Safety Campaigns in Traditional Blacksmith Communities in Mekarmaju Tourism Village Tantra, Tarandhika; Aziz, Elvira; Faris Indriya Himawan, Abdurrahman
Society : Jurnal Pengabdian Masyarakat Vol. 5 No. 1 (2026): Januari
Publisher : Edumedia Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55824/re4dq936

Abstract

Traditional blacksmiths in the Mekarmaju Tourism Village face persistent challenges related to low awareness and limited implementation of Occupational Safety and Health (OHS) practices. Production activities are largely conducted in traditional workspaces with minimal ventilation, inadequate fire safety measures, and unstructured workflows, while occupational risks are generally considered normal and manageable through personal precautions. Previous safety interventions have shown limited effectiveness due to cultural norms, low safety literacy, and discomfort with personal protective equipment. To address these challenges, this community engagement project used a marketing communications-based approach to design an OHS campaign framework rather than directly implementing technical interventions. The methodology consisted of field observations and needs assessments, campaign strategy development, and mentoring and conceptual evaluation involving key stakeholders, including blacksmith business owners, workers, village officials, and the Tourism Awareness Group (Pokdarwis). The resulting campaign design emphasized a family-centered narrative, positioning the craftsmen as primary breadwinners whose safety directly impacts family well-being, and used word-of-mouth communication, WhatsApp status content, and visual posters as primary channels. This study concludes that a culturally grounded and communication-driven campaign design offers a viable and contextually appropriate platform for raising OHS (Occupational Safety and Health) awareness in traditional craft communities and provides structured guidance for future implementation and impact evaluation.
Co-Authors Abdurrahman Faris Indriya Himawan Kamal, Ragil Muhammad Tarandhika Tantra