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All Journal TSARWATICA (Islamic Economic, Accounting, and Management Journal) Jurnal Pariwisata Indonesia International Journal of Sustainable Competitiveness on Tourism
Bahreisy, Afghani Mahmuda
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Religion Arts Humanities Economics, Econometrics & Finance Education Environmental Science Social Sciences Other

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CURUG CIANGIN RIVER SIDE CAMP: AN ISLAMIC PERSPECTIVE OF MARKETING MIX ANALYSIS Kurniawan, Asep; Bahreisy, Afghani Mahmuda; Erlinda, Ida
TSARWATICA (Islamic Economic, Accounting, and Management Journal) Vol 6 No 1 (2024)
Publisher : STIESA Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35310/tsarwatica.v6i1.1308

Abstract

This study aims to analyze the application of the marketing mix at Curug Ciangin River Side Camp as a camping destination. The research method uses a qualitative approach with descriptive techniques. Data were collected through interviews with managers and visitors as well as direct observations on site. The findings reveal that the marketing mix, which consists of product, price, promotion, place, people, process, and physical evidence, plays a significant role in attracting and retaining tourists' interest in visiting Curug Ciangin River Side Camp. The analysis shows that the product offered, such as camping packages with strategic locations by the riverside, is the main attraction for tourists. Additionally, competitive pricing, word-of-mouth promotion, and an enjoyable location also contribute to attracting visitors. Human resource management involving local residents from Desa Cibeusi is one important strategy in increasing local community participation and reducing unemployment. Efficient service processes, from booking and registration to facilities provided and after-sales service, ensure the satisfaction and needs of tourists are met. Furthermore, physical evidence such as a comfortable environment and natural beauty also play a determining role in tourists' decisions to choose Curug Ciangin River Side Camp as a camping destination. Based on the analysis, this study provides several recommendations for the development of Curug Ciangin River Side Camp. These recommendations include enhancing local resident training, diversifying facilities, strengthening digital promotion, managing the environment well, and regularly collecting feedback from visitors. By implementing these suggestions, it is hoped that Curug Ciangin River Side Camp can continue to grow as an attractive tourist destination and provide sustainable benefits for the local community.
ANALISIS SINKRONISASI KEBIJAKAN PEMERINTAH DAERAH BALI DAN BANYUWANGI DALAM MENDUKUNG IMPLEMENTASI PROGRAM PEMBANGUNAN PARIWISATA TERINTEGRASI DAN BERKELANJUTAN (P3TB) DI WILAYAH DESTINASI WISATA 3B Bahreisy, Afghani Mahmuda; Azzahra, Kharisma Putri; Dewi, Nova Purnama; Khairiah, Nur Ainun; Rahmafitria, Fitri
Jurnal Pariwisata Indonesia Vol 20 No 2 (2024): JURNAL PARIWISATA INDONESIA
Publisher : Sekolah Tinggi Pariwisata Sahid Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53691/jpi.v20i2.495

Abstract

Policy synchronization across regions is a key element in supporting the successful implementation of the Integrated and Sustainable Tourism Development Program (P3TB) in the 3B Tourist Destination area, which includes Banyuwangi, West Bali, and North Bali. This program aims to create tourist destinations that not only prioritize visitor numbers but also consider social, cultural, and environmental sustainability. This study analyzes the extent to which policies in each region, particularly those of Banyuwangi, Jembrana, Buleleng, and Bali Province, can be harmonized to achieve integrated tourism development goals. Policy synchronization plays a vital role in ensuring the harmonious management of natural resources, infrastructure development, community empowerment, and cultural preservation across the three regions. The study's findings indicate that policy synchronization in the 3B area effectively supports environmental conservation by managing sensitive areas such as Ijen Crater and West Bali National Park, preserving their tourist appeal without compromising local ecosystems. Additionally, harmonized policies facilitate integrated cross-regional infrastructure planning, such as the development of Ketapang-Gilimanuk Port, enhancing connectivity and accessibility for tourists. Synchronized community empowerment policies significantly contribute to increasing local community participation, generating direct economic benefits, and maintaining social and cultural balance. However, this study also highlights major challenges, including differences in development priorities between regions, imbalances in infrastructure development, and the need for stronger cross-sectoral coordination. The study recommends strengthening collaboration between central and regional governments, as well as other stakeholders, to ensure a more effective and sustainable implementation of P3TB. With these strategic steps, the 3B Tourist Destination area holds great potential to become a model of integrated tourism that is not only globally competitive but also inclusive for local communities and environmentally friendly.
Strategi Pelestarian Budaya dan Alam untuk Pariwisata Berkelanjutan: Studi Kasus Kampung Adat Banceuy, Subang, Jawa Barat Bahreisy, Afghani Mahmuda; Siswhara , Gita
Jurnal Pariwisata Indonesia Vol 21 No 1 (2025): JURNAL PARIWISATA INDONESIA
Publisher : Sekolah Tinggi Pariwisata Sahid Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53691/jpi.v21i1.622

Abstract

Kampung Adat Banceuy, located in Subang Regency, is one of the indigenous communities that continues to uphold traditional values and environmental conservation amidst the currents of modernization and tourism development. This study aims to explore the strategies for cultural and environmental preservation undertaken by the indigenous community, tourism village managers, Pokdarwis (Tourism Awareness Groups), and the role of tourists in supporting sustainable tourism. The research adopts a qualitative approach using a case study method. Data were collected through in-depth interviews, participatory observation, and documentation involving various stakeholders in Kampung Adat Banceuy. The findings reveal that preservation is carried out through the intergenerational transmission of customary values, community-based ecotourism management, and the implementation of local regulations for environmental protection. Collaboration among indigenous communities, tourism managers, and tourists emerges as a key factor in developing a sustainable tourism model. The study recommends strengthening customary institutions and enhancing community capacity in managing tourism in line with conservation principles.
Advancing Rural Development: Sustainable Tourism Practices in the Evolution of Cibeusi Tourism Village, Subang Regency, Indonesia Bahreisy, Afghani Mahmuda; Maturbongs, Bagas Dwie Abrinzar Prajan; Ridwan, Okky Rizal; Mas Multazam
International Journal of Sustainable Competitiveness on Tourism Vol. 4 No. 02 (2025): IJSCOT IV-02
Publisher : Politeknik Pariwisata NHI Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34013/ijscot.v4i02.2123

Abstract

A tourist village is an area with potential rural tourism attractions and distinctive traditions owned by a village. This research is located in Cibeusi Tourism Village in Subang Regency, West Java. Tourism villages are developing as travel trends change from mass tourism to alternative tourism. Good management of tourist villages is needed for community benefits, with two approaches: community-based tourism and sustainable tourism. The research aims to see how the focus of sustainable tourism-based tourism village development conducted by Cibeusi Tourism Village. The method used is descriptive qualitative with semi-structured interview techniques, field observation, and documentation. The results showed that the Cibeusi Village community was active in the design, management, and evaluation of tourism activities, which also helped the economy through the provision of employment. Tourism village development also pays attention to environmental arrangements and conservation efforts.
Co-Authors Asep Kurniawan Azzahra, Kharisma Putri Dewi, Nova Purnama Erlinda, Ida Fitri Rahmafitria, Fitri Khairiah, Nur Ainun Mas Multazam Maturbongs, Bagas Dwie Abrinzar Prajan Ridwan, Okky Rizal Siswhara , Gita