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All Journal Pena Justisia: Media Komunikasi dan Kajian Hukum Journal of International Multidisciplinary Research
Dedi Setyawan
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Law, Crime, Criminology & Criminal Justice Other

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When Words Become Weapons: Volunteer Communication Tactics to Combat Drugs at The Grassroots Victor Maruli Tua L Tobing; Anita Asnawi; Mochammad Arfani; Garry Brumadyadisty; Dedi Setyawan; Siska Armawati Sufa
Journal of International Multidisciplinary Research Vol. 3 No. 7 (2025): Juli 2025
Publisher : PT. Banjarese Pacific Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62504/jimr1321

Abstract

This study investigates the communicative practices of youth volunteers involved in Surabaya’s Kelurahan Bersinar anti-drug initiative, highlighting the role of grassroots messaging in shaping public health discourse. Grounded in framing theory, narrative theory, and social capital theory, the research explores how volunteers construct persuasive anti-drug messages through culturally rooted storytelling, emotional framing, and symbolic communication. Using a qualitative case study approach, data were gathered through interviews, focus groups, observations, and campaign materials with 18 youth volunteers. The findings reveal that volunteers effectively used personal experiences and local narratives to foster trust and collective identity, transforming individual challenges into shared stories of hope and resistance. Emotional strategies, such as gain-framed and fear-based appeals, were deliberately crafted to trigger empathy and promote behavioral change. Volunteers also capitalized on their deep integration within community networks to enhance message credibility and reach, cultivating both bonding and bridging social capital. The study challenges top-down approaches in health campaigns, illustrating the power of peer-led, culturally resonant communication. It contributes a layered communication model for grassroots health advocacy and underscores the transformative impact of narrative-driven volunteer engagement. The study recommends integrating cultural framing in training programs and exploring digital channels to scale grassroots messaging in future research.
The Psychological Contract of Generation Z: Does HR Communication Meet the Legal and Moral Expectations of Young Employees? Priyanto; Liling Listyawati; Damajanti Sri Lestari; Galuh ajeng Ayuningtyas; Dedi Setyawan
Pena Justisia: Media Komunikasi dan Kajian Hukum Vol. 22 No. 1 (2023): Pena Justisia
Publisher : Faculty of Law, Universitas Pekalongan

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Abstract

The entry of Generation Z into the workforce has reshaped organizational expectations surrounding Human Resource (HR) communication, emphasizing not only legal compliance but also ethical alignment. This study investigates how HR communication practices—both legal and moral—impact psychological contract fulfillment (PCF) and key employee outcomes among Generation Z in Indonesia. Employing a quantitative, correlational-explanatory design, data were collected via a structured online survey from 250 Gen Z employees across sectors and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The findings reveal that both legal and moral fulfillment in HR communication significantly enhance PCF, which in turn positively influences job satisfaction and organizational commitment, while reducing intention to leave. Furthermore, PCF mediates the relationship between HR communication and these outcomes, confirming its pivotal role in shaping employee attitudes and behaviors. These results align with Psychological Contract Theory and Expectancy Theory, demonstrating that for Generation Z, employment relationships are grounded as much in values and transparency as in formal policy. The study contributes to the limited Southeast Asian literature on psychological contracts and offers actionable insights for HR practitioners to build value-oriented communication strategies that foster engagement, trust, and retention among younger employees.
Buzzers, Bots, and Brands: Ethical Analysis of Manipulative Technology in Digital PR Practices Yenny; Muhammad Yus Firdaus; Siska Armawati Sufa; Feliza Zubair; Dedi Setyawan
Pena Justisia: Media Komunikasi dan Kajian Hukum Vol. 22 No. 2 (2023): Pena Justisia
Publisher : Faculty of Law, Universitas Pekalongan

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This study examines the use of buzzers and bots in digital public relations (PR) strategies for Indonesian e-commerce, with a focus on the Shopee competition. The background of the study highlights the shift in PR communication from traditional media to algorithm-based practices that are often manipulative. The main issues are how these practices are carried out, their impact on consumer perceptions, and the ethical dilemmas that arise. The objectives of this study are to analyze buzzer-bot practices in digital PR, examine the ethical perceptions of stakeholders, and identify the boundaries between legitimate communication and manipulative campaigns. The methodology adopts a qualitative constructivist employing techniques such as case studies, interviews, netnography, and document analysis. The results indicate that buzzers and bots are effective in increasing visibility but lead to trust crises, ethical degradation, and reputational risks. The conclusions emphasize the need for regulation, transparency, and sustainable ethical communication strategies.
Co-Authors Anita Asnawi Damajanti Sri Lestari Feliza Zubair Galuh Ajeng Ayuningtyas Garry Brumadyadisty Liling Listyawati Mochammad Arfani Muhammad Yus Firdaus Priyanto Siska Armawati Sufa Victor Maruli Tua L Tobing Yenny