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All Journal RETORIKA: Jurnal Ilmu Bahasa Jurnal Riset Komunikasi Pena Justisia: Media Komunikasi dan Kajian Hukum Journal of International Multidisciplinary Research
Siska Armawati Sufa
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Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Strategi Komunikasi Antar Budaya Tentara Nasional Indonesia (TNI) di Papua Eka Prabawa; Joni Widjayanto; Yusuf Ali; Herlina Saragih; Aris Sarjito; Siska Armawati Sufa
Jurnal Riset Komunikasi Vol 5 No 1 (2022): Februari 2022
Publisher : Asosiasi Pendidikan Tinggi Ilmu Komuniasi (ASPIKOM) Wilayah Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38194/jurkom.v5i1.479

Abstract

Pluralism is an excellent wealth and social capital. On the other hand, pluralism has the potential for latent conflicts that can threaten security and peace in society. As one of the provinces in Indonesia that has a complex level of pluralism, Papua is inhabited by various indigenous Papuan tribes and tribes originating from outside the Papua Province. In this article, the researcher describes the communication strategy carried out by the Cenderawasih Military Command XVII and Jayapura X Lantamal. The two institutions which are the institutions of the Indonesian National Armed Forces (TNI) are responsible for creating a conducive situation in society. This research is a qualitative research. Data were collected by interview and literature study. The results of the study indicate that the application of intercultural communication strategies by the TNI as a form of its unity with the people, namely: smart-power, which consists of soft power is applied to non-armed parties, while hard power is applied to armed civilian groups. The strategy of intercultural communication is carried out with a religious, cultural, and equality approach. This research is expected to be an evaluation material for Kodam XVII Cendrawasih and Lantamal X Jayapura.
Hastag War on Social Media: Unraveling Framing Strategies in the Duel #2019GantiPresiden Vs. #DiaSibukKerja Nawiruddin; Sirojuddin Aly; Agus Nugraha; Siska Armawati Sufa; M. Wiranata Pratama
RETORIKA: Jurnal Ilmu Bahasa Vol. 10 No. 1 (2024)
Publisher : Program Studi Magister Ilmu Linguistik Universitas Warmadewa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55637/jr.10.1.9363.228-247

Abstract

Social media has emerged as the primary avenue for individuals to articulate their political and social stances. Hashtag wars, a prevalent phenomenon, witness divergent groups utilizing hashtags to promote their agendas and express viewpoints. Within the political realm, these hashtag battles often serve as arenas for discourse and mass mobilization. This study aimed to unveil the framing strategies employed in the hashtag war between #2019GantiPresiden and #DiaSibukKerja on social media. Utilizing a content analysis approach, the research scrutinizes hashtag usage, conveyed messages, and user responses. Various framing techniques, including episodic and thematic framing, alongside positive and negative framing, are analyzed. Moreover, the research explores the influence of social media usage and user interactions on the dissemination of political messages during hashtag wars. Findings indicate the dominance of #2019GantiPresiden in the social media hashtag war. The framing strategies and political discourse of both hashtags serve distinct purposes. #2019GantiPresiden utilizes sentiment-driven or provocative language to highlight dissatisfaction with Jokowi's leadership, while #DiaSibukKerja underscores Jokowi's achievements, emphasizing stability and success. In terms of hashtag impact, #2019GantiPresiden effectively influences public opinion and garners widespread support. Conversely, #DiaSibukKerja succeeds in portraying Jokowi's leadership positively. The practical implications of this research can aid stakeholders in politics and social media to comprehend effective framing techniques for disseminating political messages through digital platforms.
Investigating Buying-Selling Communication Patterns in The Kangean Community at Kalikatak Market: An Ethnographic Communication Approach Mohamad Sudi; Hanif Saputra Affandi; Damayanti Masduki; Siska Armawati Sufa; Lela Susanty
RETORIKA: Jurnal Ilmu Bahasa Vol. 10 No. 1 (2024)
Publisher : Program Studi Magister Ilmu Linguistik Universitas Warmadewa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55637/jr.10.1.9431.213-227

Abstract

This research aims to investigate the communication dynamics within the Kangean community during buying and selling activities at Kalikatak Market, employing an ethnographic communication approach. Through participant observation and interviews, the study explores communication strategies, language variations, linguistic codes, and cultural norms prevalent in these interactions. Data collection involved attentive listening, recording, and note-taking during market interactions, supplemented by a reflective introspective method to engage both researcher and respondents in communication patterns. The speech data collected was transcribed, condensed, categorized, and validated, leading to the interpretation of findings represented in a visual scheme illustrating communication dynamics. The study reveals the predominant use of the Kangean Dialect Malay Language (KDML) with the ako-kao language variety in buying and selling interactions, along with the role of non-verbal cues as signals and linguistic codes reflecting cultural identity. Additionally, cultural norms emphasizing sincerity, attentiveness, and honesty were observed. This research provides valuable insights into the communication patterns within the Kangean community at Kalikatak Market, shedding light on the intricacies of social interaction in a marketplace setting and suggesting avenues for further exploration.
MARKETING COMMUNICATION STRATEGY PT. GO-JEK INDONESIA IN INCREASING THE NUMBER OF CONSUMERS Lisdiantini, Netty; Siska Armawati Sufa; Bindara, Farah Zain Putri; Rohman, Suhudi Rohman; Pradana , Asya Pradana R
Journal of International Multidisciplinary Research Vol. 2 No. 3 (2024): Maret 2024
Publisher : PT. Banjarese Pacific Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62504/jimr380

Abstract

This study investigates the dynamic marketing and communication strategies used by PT. Gojek Indonesia to strengthen its consumer base. As one of Southeast Asia's leading technology-based platforms, Gojek has rapidly expanded its services beyond ride-hailing to include food delivery, digital payments, and more. This research uses a qualitative approach, combining interviews, case studies, and industry analysis to dissect the multifaceted strategy implemented by Gojek. This study explores Gojek's proficient use of digital channels and social media to drive consumer engagement. By analyzing consumer behavior and preferences, the study explains how Gojek tailors its marketing messages to resonate with diverse target audiences. In addition, this study examines the role of strategic partnerships and collaborations in strengthening Gojek's market presence and attracting new consumers. Furthermore, the study explores the impact of innovative features and services introduced by Gojek, such as loyalty programs and seamless user interfaces, on customer acquisition and retention. The study identifies the critical role of data analytics in shaping personalized marketing campaigns that appeal to specific consumer segments. The findings from this study contribute to a broader understanding of effective marketing and communication strategies in technology-based service industries. The insights derived from Gojek's approach provide valuable lessons for businesses looking to navigate a competitive market and expand their consumer base through strategic marketing initiatives.
Strategic Challenges: Integrating Marketing Management and Public Policy in Investments in Indonesia Leading up to the 2024 Presidential Election Frans Sudirjo; Loso Judijanto; Siska Armawati Sufa; Didik Sugeng Widiarto; Iwan Joko Prasetyo
Pena Justisia: Media Komunikasi dan Kajian Hukum Vol. 24 No. 1 (2025): Pena Justisia
Publisher : Faculty of Law, Universitas Pekalongan

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The 2024 Presidential Election in Indonesia is expected to significantly influence the country's investment climate, creating a complex interplay between marketing management strategies and public policy. This study aims to explore the strategic challenges involved in integrating marketing management with public policy, particularly in the context of investment decisions leading up to the election. By utilizing NVivo for qualitative data analysis, this research examines key factors such as governmental policy shifts, investor perceptions, and marketing strategies employed by businesses to adapt to the evolving political landscape. Data was collected from interviews with policymakers, marketing experts, and investors, along with analysis of official documents and media reports. The findings reveal that the integration of marketing management and public policy faces significant obstacles, including regulatory uncertainty and the politicization of investment strategies. These challenges not only affect corporate decision-making but also influence broader economic trends. The study concludes by offering insights into how businesses and policymakers can better align their strategies to foster a more stable investment environment, particularly during periods of political transition. The research contributes to the growing body of literature on the intersection of marketing, policy, and investment in emerging markets.
When Words Become Weapons: Volunteer Communication Tactics to Combat Drugs at The Grassroots Victor Maruli Tua L Tobing; Anita Asnawi; Mochammad Arfani; Garry Brumadyadisty; Dedi Setyawan; Siska Armawati Sufa
Journal of International Multidisciplinary Research Vol. 3 No. 7 (2025): Juli 2025
Publisher : PT. Banjarese Pacific Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62504/jimr1321

Abstract

This study investigates the communicative practices of youth volunteers involved in Surabaya’s Kelurahan Bersinar anti-drug initiative, highlighting the role of grassroots messaging in shaping public health discourse. Grounded in framing theory, narrative theory, and social capital theory, the research explores how volunteers construct persuasive anti-drug messages through culturally rooted storytelling, emotional framing, and symbolic communication. Using a qualitative case study approach, data were gathered through interviews, focus groups, observations, and campaign materials with 18 youth volunteers. The findings reveal that volunteers effectively used personal experiences and local narratives to foster trust and collective identity, transforming individual challenges into shared stories of hope and resistance. Emotional strategies, such as gain-framed and fear-based appeals, were deliberately crafted to trigger empathy and promote behavioral change. Volunteers also capitalized on their deep integration within community networks to enhance message credibility and reach, cultivating both bonding and bridging social capital. The study challenges top-down approaches in health campaigns, illustrating the power of peer-led, culturally resonant communication. It contributes a layered communication model for grassroots health advocacy and underscores the transformative impact of narrative-driven volunteer engagement. The study recommends integrating cultural framing in training programs and exploring digital channels to scale grassroots messaging in future research.
Co-Authors Agus Nugraha Anita Asnawi Bindara, Farah Zain Putri Damayanti Masduki Dedi Setyawan Didik Sugeng Widiarto Eka Prabawa Frans Sudirjo Garry Brumadyadisty Hanif Saputra Affandi Herlina Saragih Iwan Joko Prasetyo Lela Susanty Loso Judijanto M. Wiranata Pratama Mochammad Arfani Mohamad Sudi Nawiruddin Netty Lisdiantini Pradana , Asya Pradana R Rohman, Suhudi Rohman Sarjito, Aris Sirojuddin Aly Victor Maruli Tua L Tobing Widjayanto, Joni Yusuf Ali