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All Journal Jurnal Riset Komunikasi Jurnal Netnografi Komunikasi Journal of International Multidisciplinary Research
Siska Armawati Sufa
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Arts Humanities Languange, Linguistic, Communication & Media Library & Information Science Social Sciences Other

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Strategi Komunikasi Antar Budaya Tentara Nasional Indonesia (TNI) di Papua Eka Prabawa; Joni Widjayanto; Yusuf Ali; Herlina Saragih; Aris Sarjito; Siska Armawati Sufa
Jurnal Riset Komunikasi Vol 5 No 1 (2022): Februari 2022
Publisher : Asosiasi Pendidikan Tinggi Ilmu Komuniasi (ASPIKOM) Wilayah Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38194/jurkom.v5i1.479

Abstract

Pluralism is an excellent wealth and social capital. On the other hand, pluralism has the potential for latent conflicts that can threaten security and peace in society. As one of the provinces in Indonesia that has a complex level of pluralism, Papua is inhabited by various indigenous Papuan tribes and tribes originating from outside the Papua Province. In this article, the researcher describes the communication strategy carried out by the Cenderawasih Military Command XVII and Jayapura X Lantamal. The two institutions which are the institutions of the Indonesian National Armed Forces (TNI) are responsible for creating a conducive situation in society. This research is a qualitative research. Data were collected by interview and literature study. The results of the study indicate that the application of intercultural communication strategies by the TNI as a form of its unity with the people, namely: smart-power, which consists of soft power is applied to non-armed parties, while hard power is applied to armed civilian groups. The strategy of intercultural communication is carried out with a religious, cultural, and equality approach. This research is expected to be an evaluation material for Kodam XVII Cendrawasih and Lantamal X Jayapura.
MARKETING COMMUNICATION STRATEGY PT. GO-JEK INDONESIA IN INCREASING THE NUMBER OF CONSUMERS Lisdiantini, Netty; Siska Armawati Sufa; Bindara, Farah Zain Putri; Rohman, Suhudi Rohman; Pradana , Asya Pradana R
Journal of International Multidisciplinary Research Vol. 2 No. 3 (2024): Maret 2024
Publisher : PT. Banjarese Pacific Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62504/jimr380

Abstract

This study investigates the dynamic marketing and communication strategies used by PT. Gojek Indonesia to strengthen its consumer base. As one of Southeast Asia's leading technology-based platforms, Gojek has rapidly expanded its services beyond ride-hailing to include food delivery, digital payments, and more. This research uses a qualitative approach, combining interviews, case studies, and industry analysis to dissect the multifaceted strategy implemented by Gojek. This study explores Gojek's proficient use of digital channels and social media to drive consumer engagement. By analyzing consumer behavior and preferences, the study explains how Gojek tailors its marketing messages to resonate with diverse target audiences. In addition, this study examines the role of strategic partnerships and collaborations in strengthening Gojek's market presence and attracting new consumers. Furthermore, the study explores the impact of innovative features and services introduced by Gojek, such as loyalty programs and seamless user interfaces, on customer acquisition and retention. The study identifies the critical role of data analytics in shaping personalized marketing campaigns that appeal to specific consumer segments. The findings from this study contribute to a broader understanding of effective marketing and communication strategies in technology-based service industries. The insights derived from Gojek's approach provide valuable lessons for businesses looking to navigate a competitive market and expand their consumer base through strategic marketing initiatives.
When Words Become Weapons: Volunteer Communication Tactics to Combat Drugs at The Grassroots Victor Maruli Tua L Tobing; Anita Asnawi; Mochammad Arfani; Garry Brumadyadisty; Dedi Setyawan; Siska Armawati Sufa
Journal of International Multidisciplinary Research Vol. 3 No. 7 (2025): Juli 2025
Publisher : PT. Banjarese Pacific Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62504/jimr1321

Abstract

This study investigates the communicative practices of youth volunteers involved in Surabaya’s Kelurahan Bersinar anti-drug initiative, highlighting the role of grassroots messaging in shaping public health discourse. Grounded in framing theory, narrative theory, and social capital theory, the research explores how volunteers construct persuasive anti-drug messages through culturally rooted storytelling, emotional framing, and symbolic communication. Using a qualitative case study approach, data were gathered through interviews, focus groups, observations, and campaign materials with 18 youth volunteers. The findings reveal that volunteers effectively used personal experiences and local narratives to foster trust and collective identity, transforming individual challenges into shared stories of hope and resistance. Emotional strategies, such as gain-framed and fear-based appeals, were deliberately crafted to trigger empathy and promote behavioral change. Volunteers also capitalized on their deep integration within community networks to enhance message credibility and reach, cultivating both bonding and bridging social capital. The study challenges top-down approaches in health campaigns, illustrating the power of peer-led, culturally resonant communication. It contributes a layered communication model for grassroots health advocacy and underscores the transformative impact of narrative-driven volunteer engagement. The study recommends integrating cultural framing in training programs and exploring digital channels to scale grassroots messaging in future research.
NETNOGRAPHIC ANALYSIS OF #BEKICOTMAGETAN USAGE ON TIKTOK IN BUILDING LOCAL CULINARY TOURISM IMAGE Silviana Agustin; Siska Armawati Sufa; Susie Perbawasari; Nuryah Asri Sjafirah; Hartopo Eko Putro
Jurnal Netnografi Komunikasi Vol. 4 No. 2 (2025): Vol. 4 No. 2 (2025): JNK National Accredited Rank. SINTA 5 based on SK Kemdikti
Publisher : Communication Science Department - Faculty of Social and Political Sciences, Universitas Satya Negara Indonesia (USNI)

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Abstract

The rapid development of digital technology has transformed tourism promotion, with TikTok emerging as a strategic platform for building culinary destination images. This study examines how the TikTok account @bekicotmagetan utilizes the hashtag #bekicotmagetan to promote Magetan’s local snail cuisine through digital content that integrates cultural representation and participatory interaction. The research addresses four key questions: the account’s communication strategies, forms of user engagement, the construction of Magetan’s culinary image, and the integration of cultural elements in digital narratives. Employing a qualitative netnographic approach supported by descriptive quantitative analysis, the study analyzed videos uploaded between August 1–31, 2024, alongside user responses such as comments, likes, and shares. The findings reveal that consistent branding strategies, theatrical visuals, and local audio serve as digital identity markers that enhance recognition. User engagement patterns curiosity about product taste and price, FYP repetition, and creative humor demonstrate active audience participation in shaping culinary narratives. The study highlights the synergy of Representation Theory, Participatory Culture, Diffusion of Innovations, and Uses and Gratifications in explaining how cultural identity and culinary branding are co-constructed. The study concludes that TikTok is effective in promoting Magetan’s culinary identity by merging storytelling, cultural symbolism, and participatory interaction. Future research should extend observation periods, integrate sentiment analysis, and encourage collaborative strategies with local communities.
Co-Authors Agus Nugraha Anita Asnawi Bindara, Farah Zain Putri Damayanti Masduki Dedi Setyawan Eka Prabawa Garry Brumadyadisty Hanif Saputra Affandi Hartopo Eko Putro Herlina Saragih Lela Susanty M. Wiranata Pratama Mochammad Arfani Mohamad Sudi Nawiruddin Netty Lisdiantini Nuryah Asri Sjafirah Pradana , Asya Pradana R Rohman, Suhudi Rohman Sarjito, Aris Silviana Agustin Sirojuddin Abbas Susie Perbawasari Victor Maruli Tua L Tobing Widjayanto, Joni Yusuf Ali