Article Per Year (5 Year)
p-Index From 2021 - 2026
0.61
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This Author published in this journals
All Journal International Journal of Applied Economics, Accounting and Management (IJAEAM) International Journal of Integrated Science and Technology International Journal of Economics, Business and Innovation Research
Segun Kehinde
Unknown Affiliation
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences

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The Role Of Brand Awareness In Influencing Purchase Intention In The Manufacturing Sector SEGUN KEHINDE
International Journal of Economics, Business and Innovation Research Vol. 4 No. 01 (2025): International Journal of Economics, Business and Innovation Research( IJEBIR)
Publisher : Cita konsultindo

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Abstract

This study delves into the integral role of brand awareness in shaping purchase intention within the manufacturing sector. Brand awareness stands as a pivotal factor in influencing consumer choices and purchase decisions. This research investigates the depth of its impact on consumer behavior, focusing on its role in increasing trust, recognition, and favorability of specific brands. Through a comprehensive analysis of the manufacturing sector, using both quantitative and qualitative methods, this study offers insights into the dynamic interplay between brand awareness and purchase intention. The findings illuminate the profound influence brand awareness wields in the context of consumers' purchasing decisions and choices. The implications of this research extend to marketing professionals, business leaders, and scholars, providing a deeper comprehension of the critical relationship between brand awareness and consumer behavior. Recognizing the significant role of brand awareness enables organizations to make informed branding decisions that resonate with their target audience, fostering increased purchase intention and market success.
Assessing the Contribution of Smes Towards the Industrial Development of Ogun State Segun Kehinde; Chinonye Moses; Borishade, Taiye; Kehinde, Oladele; Simon-ilogho, Busola; Obembe, Nifemi; Kemi Kehinde
International Journal of Integrated Science and Technology Vol. 1 No. 6 (2023): December 2023
Publisher : MultiTech Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59890/ijist.v1i6.778

Abstract

This study delves into the vital role played by Small and Medium-sized Enterprises (SMEs) in advancing the industrial development of Ogun State, Nigeria. SMEs are the backbone of the state's economic landscape, contributing significantly to employment, innovation, and economic growth. Through a comprehensive analysis of SMEs in various industries, this research evaluates their impact on industrial development. The assessment encompasses factors such as job creation, local value addition, and technology transfer, shedding light on the multifaceted contributions of SMEs. Additionally, the study explores the challenges faced by these enterprises and the potential for policy interventions to further enhance their role in industrial development. The findings of this research are invaluable for policymakers, business owners, and stakeholders aiming to bolster the industrial sector of Ogun State. By understanding the diverse ways in which SMEs contribute to industrial development, strategic decisions and policies can be formulated to foster sustainable growth and economic prosperity in the state.
The Role of Asset Management in Promoting Sustainable Finance and ESG Standards: Industry Implications and Prospects Segun Kehinde; Chinonye Moses; Borishade Taiye; Kehinde Oladele; Busola Simon-Ilogho; Tola Kehinde
International Journal of Applied Economics, Accounting and Management (IJAEAM) Vol. 1 No. 3 (2023): September 2023
Publisher : MultiTech Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59890/ijaeam.v1i3.446

Abstract

This paper reviews the literature on how asset managers can integrate ESG factors into their decision-making processes, products and services, and how they can influence corporate behavior and public policies on sustainability issues. The paper also discusses the main challenges and opportunities for asset managers in this field, such as data availability and quality, regulatory frameworks and incentives, stakeholder expectations and engagement, and innovation and collaboration. The paper concludes with some recommendations for future research and practice on how asset management can enhance its role in supporting sustainable finance and ESG standards.
Co-Authors Borishade Taiye Borishade, Taiye Busola Simon-Ilogho Chinonye Moses Kehinde Oladele Kehinde, Oladele Kemi Kehinde Obembe, Nifemi Simon-ilogho, Busola Tola Kehinde