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All Journal Economics, Business and Management Science Journal International Journal of Integrated Science and Technology
Borishade, Taiye
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Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences

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Assessing the Contribution of Smes Towards the Industrial Development of Ogun State Segun Kehinde; Chinonye Moses; Borishade, Taiye; Kehinde, Oladele; Simon-ilogho, Busola; Obembe, Nifemi; Kemi Kehinde
International Journal of Integrated Science and Technology Vol. 1 No. 6 (2023): December 2023
Publisher : MultiTech Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59890/ijist.v1i6.778

Abstract

This study delves into the vital role played by Small and Medium-sized Enterprises (SMEs) in advancing the industrial development of Ogun State, Nigeria. SMEs are the backbone of the state's economic landscape, contributing significantly to employment, innovation, and economic growth. Through a comprehensive analysis of SMEs in various industries, this research evaluates their impact on industrial development. The assessment encompasses factors such as job creation, local value addition, and technology transfer, shedding light on the multifaceted contributions of SMEs. Additionally, the study explores the challenges faced by these enterprises and the potential for policy interventions to further enhance their role in industrial development. The findings of this research are invaluable for policymakers, business owners, and stakeholders aiming to bolster the industrial sector of Ogun State. By understanding the diverse ways in which SMEs contribute to industrial development, strategic decisions and policies can be formulated to foster sustainable growth and economic prosperity in the state.
Digital Psychology and Consumer Purchasing Behavior: A Quantitative Analysis of Jumia Customers in Ilaro, Ogun State, Nigeria Borishade, Taiye; Akinleke, Yetunde O.; Kehinde, Oladele J.
Economics, Business and Management Science Journal Vol 6, No 1 (2026): Economics, Business and Management Science Journal, February
Publisher : Mahesa Research Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34007/ebmsj.v6i1.1092

Abstract

The study seeks to examine the effect of digital psychology on consumer purchasing behavior among Jumia consumers in Ilaro, Ogun State, Nigeria. A descriptive survey research design was used in the study, whereby 384 respondents were administered structured questionnaires to collect data. In line with the objectives of the study, digital psychology was measured using two constructs: social proof and emotional trigger. Multiple regression analysis was used to examine the relationship between digital psychology and consumer purchasing behavior among Jumia consumers in Ilaro, Ogun State, Nigeria, using SPSS version 27 software. Results from the analysis show that digital psychology had a significant positive relationship with consumer purchasing behavior among Jumia consumers in Ilaro, Ogun State, Nigeria (R = 0.703, R² = 0.495, p 0.001). Specifically, social proof (β = 0.444, p 0.001) and emotional triggers (β = 0.372, p 0.001) were significant predictors of consumer purchasing behavior among Jumia consumers in Ilaro, Ogun State, Nigeria. The research contributes to the digital marketing and consumer behavior literature by empirically validating digital psychology constructs within a Nigerian context. It offers a recommendation for digital retailers that states social proof and emotionally engaging content should be strategically integrated into consumer interactions.
Co-Authors Akinleke, Yetunde O. Chinonye Moses Kehinde, Oladele Kehinde, Oladele J. Kemi Kehinde Obembe, Nifemi Segun Kehinde Simon-ilogho, Busola