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All Journal E-Bisnis : Jurnal Ilmiah Ekonomi dan Bisnis
Hanifa Al Izati
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Economics, Econometrics & Finance

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Systematic Literature Review (SLR) Strategi Pemasaran Perbankan Syariah Di Indonesia Hanifa Al Izati; Whilma Lindary; Naufal Afif Putra; Nur Ihsan; Anzu Elvia Zahara
E-Bisnis : Jurnal Ilmiah Ekonomi dan Bisnis Vol 16 No 2 (2023): JURNAL ILMIAH EKONOMI DAN BISNIS
Publisher : STEKOM PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/e-bisnis.v16i2.1195

Abstract

This study aims to conduct a literature review of the results of research on the marketing strategy of Islamic banking in Indonesia. The method used in this study is a Systematic Literature Review (SLR) with a qualitative-descriptive approach, to published journal articles from 2020-2023 obtained from the Google Scholar database on Islamic banking marketing strategies. The results of the discussion of the Systematic Literature Review show that marketing strategy has a very important role in the increasingly fierce competition in Islamic banking by implementing various strategies that can be used for the development of Islamic banking products in Indonesia.
Co-Authors Anzu Elvia Zahara Naufal Afif Putra Nur Ihsan Whilma Lindary