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<![CDATA[STRATEGI PEMASARAN PRODUK DALAM MENINGKATKAN VOLUME PENJUALAN HOME INDUSTRY KERUPUK BAWANG PUTRI TANJUNG KOTA JAMBI ]]>
<![CDATA[yanda_febriansyah YANDA]]>;
<![CDATA[Anzu Elvia Zahara]]>;
<![CDATA[Muhamad Subhan]]>
<![CDATA[ JURNAL ILMIAH EKONOMI DAN MANAJEMEN Vol. 1 No. 4 (2023): Desember ]]>
Publisher : <![CDATA[CV. KAMPUS AKADEMIK PUBLISING ]]>
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DOI: 10.61722/jiem.v1i4.458
<![CDATA[Penelitian ini berjudul strategi pemasaran produk dalam meningkatkan produk Home Industry Kerupuk Bawang Putri Tanjung Kota Jambi. Dalam penelitian ini menggunakan metode penelitian kualitatif. Adapun jenis dan sumber data yang dibutuhkan yaitu data primer dan data sekunder. Teknik pengumpulan data dilakukan dengan cara observasi, wawancara mendalam, kuesioner penelitian dan dokumentasi, sedangkan metode analisis data meliputi pengumpulan data, reduksi data, penyajian data dan penarikan kesimpulan, analisis penelitian ini menggunakan analisis SWOT. Hasil penelitian ini adalah stratelgil pelmasaran yang diltelrapkan olelh Home l I l industri Kelrupuk Bawang Kota Jambil delngan melnelrapkan marke l ti l ng mi l x atau bauran pelmasaran mellilputil belbelrapa komponeln yailtu produk, harga, telmpat dan promosil. Altelnatilf stratelgil yang selbaiknya diltelrapkan Home l I l ndustry Kelrupuk Bawang Putril Tanjung Kota Jambil, belrdasarkan hasill analilsa SWOT adalah stratelgil SO ( Stre l ngth-Opportuni l ti l e ls ) dilkarelnakan kelkuatan yang telrdapat pada usaha kelrupuk bawang pada Home l I l industri Kelrupuk Bawang Putril Tanjung Kota Jambil relatilf lelbilh unggul dilbandilng delngan kellelmahannya. Home industri Kerupuk Bawang Putri Tanjung Kota Jambi diharapkan mampu menghadirkan bauran pemasaran yang lebih baik. Seperti dalam hal promosi bisa ditambahkan lagi untuk melakukan promosi online sehingga dapat meningkatkan penjualan. Saran yang diberikan adalah Home industri Kerupuk Bawang Putri Tanjung Kota Jambi diharapkan mampu menghadirkan bauran pemasaran yang lebih baik. Seperti dalam hal promosi bisa ditambahkan lagi untuk melakukan promosi online sehingga dapat meningkatkan penjualan, kemudian untuk mengatasi hambatan strategi pemasaran dan meningkatkan penjualan, suatu usaha yang berhasil mencapai tujuan sangat dipengaruhi oleh kemampuam perusahaan dalam memasarkan produk. Pemasaran harus jeli melihat dan membaca setiap peluang yang ada dalam memenuhi kebutuhan pelanggan serta memasrkan produknya.]]>
<![CDATA[Strategi Pemasaran UMKM Dalam Meningkatkan Pendapatan Keluarga Pada Usaha Kerupuk Ikan SPN di Kelurahan Tanjung Sari, Kecamatan Jambi Timur, Kota Jambi ]]>
<![CDATA[Hatta Hatta]]>;
<![CDATA[Sissah Sissah]]>;
<![CDATA[Anzu Elvia Zahara]]>
<![CDATA[ JURNAL MANAJEMEN DAN BISNIS EKONOMI Vol. 1 No. 2 (2023): April : JURNAL MANAJEMEN DAN BISNIS EKONOMI ]]>
Publisher : <![CDATA[Institut Teknologi dan Bisnis (ITB) Semarang ]]>
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DOI: 10.54066/jmbe-itb.v1i2.157
<![CDATA[Tujuan imelakukan ipenelitian iini iadalah iuntuk imengetahui iStrategi ipemasaran iyang idapat i diterapkan idan ifaktor iyang ipaling iberpengaruh iterhadap ikeberhasilan usaha ipada iusaha ikeluarga ikerupuk iikan iSPN iDalam iMeningkatkan iPendapatan ikeluarga iDi i Kelurahan iTanjung iSari iKecamatan iJambi iTimur, iKota iJambi. iMetode ianalisis imenggunakan ianalisis ideskriptif idari ihasil iwawancara iyang idilakukan ikepada ipengelola iusaha ikrupuk iikan iSPN. iHasil ipenelitian imenemukan ibahwa iPenerapan istrategi ipemasaran iislami iusaha ikerupuk iikan iSPN idilakukan idengan imerapkan istrategi iSyariah iMarketing (Strategi iPemasaran iSyariah), iSyariah iMarketing iTactic imelalui istrategi i3P iyaitu iProduk i(Product), iHarga i(Price), iTempat i(Place) idan iPromosi i(Promotion), idan iSyariah iMarketing iValue iyang isudah idilakukan isengan ibaik. iFaktor ipendukung idalam ikegiatan ipemasaran iusaha ikerupuk iIkan iSPN iini i adalah ipelanggan itetap iyang isetia isehingga irasa iharus itetap idipertahankan, ipemanfaatan isumber idaya iinternal idari ikeluarga iyang imebuat iefisiensi ibiaya iatau ipengeluaran iproduksi. iFaktor ipenghambat ikegiatan ipemasaran iadalah imodal iyang idimiliki isedikit ikarena iproduksi iyang idilakukan ihanya imenggunakan icara imanual. iMaka iakan imenghambat iuntuk imemproduksi isesuai idengan itarget ipada isaat ibanyak ipesanan idari ipelanggan. iSelain iitu ibelum imenemukan ikaryawan iatau ipekerja iyang icocok ikarena iterbukti iselama iberdirinya ikrupuk iikan iSPN ibelum imemiliki ikaryawan iyang itetap.]]>
<![CDATA[Pengaruh Kualitas Produk Dan Promosi Terhadap Keputusan Pembelian (Studi Pada UMKM Pak Dj Oleh-oleh Khas Jambi) ]]>
<![CDATA[Muhammad Novaldi]]>;
<![CDATA[Arsa Arsa]]>;
<![CDATA[Anzu Elvia Zahara]]>
<![CDATA[ Jurnal Riset Ekonomi dan Akuntansi Vol. 1 No. 1 (2023): March : JURNAL RISET EKONOMI DAN AKUNTANSI ]]>
Publisher : <![CDATA[Institut Teknologi dan Bisnis (ITB) Semarang ]]>
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DOI: 10.54066/jrea-itb.v1i1.165
<![CDATA[This study aims to determine the influence of product quality and promotion on the decision to purchase at MSMEs by Pak Dj Khas Jambi. As the goal is to find out the quality of products and promotion of the decision to purchase by Mr. Dj Typical Jambi. The research method used in this study uses descriptive quantitative methods and the data analysis method uses t-test, f-test, R Square test, Multiple Linear Regression. The sample in this study were 85 respondents who were taken from some of the people in the city of Jambi. The results of this study indicate that product quality (X1) has a significant influence on purchasing decisions. Promotion (X2) is also very significant on purchasing decisions. Based on the F Test the of Product Quality (X1) and Promotion (X2) simultaneously have the same on Purchase Decisions (Y).]]>
<![CDATA[PENGARUH UPAH KARYAWAN DAN LINGKUNGAN KERJA TERHADAP TINGKAT KINERJA KARYAWAN ]]>
<![CDATA[Putri Oktaviani]]>;
<![CDATA[Anzu Elvia Zahara]]>;
<![CDATA[Muhammad Ismail]]>
<![CDATA[ CEMERLANG : Jurnal Manajemen dan Ekonomi Bisnis Vol. 3 No. 1 (2023): CEMERLANG : Jurnal Manajemen dan Ekonomi Bisnis ]]>
Publisher : <![CDATA[Lembaga Pengembangan Kinerja Dosen ]]>
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DOI: 10.55606/cemerlang.v3i1.733
<![CDATA[Penelitian ini bertujuan untuk mengetahui ada atau tidaknya pengaruh upah karyawan dan lingkungan kerja terhadap tingkat kinerja karyawan. metode penelitian ini adalah kuantitatif dengan analisis regresi linear berganda sebagai analisisnya, teknik pengumpulan data berupa observasi dan kuisioner. Sampel pada penilitian ini menggunakan 100 responden penelitian ini dilakukan pada karyawan PT. Inti Indosawit Subur. Hasil penelitian menunjukan bahwa upah karyawan (X1) berpengaruh positif signifikan terhadap tingkat kinerja karyawan (Y). Hasil penelitian ini dapat dilihat bahwa nilai thitung > ttabel yaitu 3.919 > 1.987 dan nilai Sig. 0,000 < 0.05. yang artinya Ha diterima dan Ho ditolak. Lingkungan kerja (X2) menunjukan bahwa berpengaruh terhadap tingkat kinerja karyawan (Y) Hasil penelitian ini dapat dilihat bahwa nilai thitung > ttabel yaitu 2.276 > 1.987 dan nilai Sig. 0,025 < 0,05. Hal ini disimpulkan bahwa Ha diterima dan Ho ditolak. Berdasarkan hasil Uji-F nilai signifikansi yang diperoleh adalah 0,000. Hal ini menunjukan bahwa nilai signifikansi 0.000 < 0.05. hal tersebut disimpulkan bahwa Ha diterima dan Ho ditolak, yang menyatakan bahwa model analisis linear berganda sangat baik, artinya dalam penelitian ini menunjukan bahwa variabel upah karyawan dan lingkungan kerja secara simultan berpengaruh dalam tingkat kinerja karyawan. Hal ini memiliki arti bahwa semakin tinggi upah karyawan dan lingkungan kerja yang nyaman maka akan semakin meningkat kinerja karyawan.]]>
<![CDATA[PENGARUH GREEN MARKETING, CITRA MEREK DAN KUALITAS PRODUK TERHADAP LOYALITAS PELANGGAN (Studi Kasus KFC Jamtos Jambi) ]]>
<![CDATA[Rizky Maharani]]>;
<![CDATA[Anzu Elvia Zahara]]>;
<![CDATA[Saijun Saijun]]>
<![CDATA[ Dinamika: Jurnal Manajemen Sosial Ekonomi Vol 3 No 2 (2023): DINAMIKA : Jurnal Manajemen Sosial Ekonomi ]]>
Publisher : <![CDATA[LPPM Sekolah Tinggi Ilmu Ekonomi - Studi Ekonomi Modern ]]>
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DOI: 10.51903/dinamika.v3i2.374
<![CDATA[Pada saat ini pula banyak perusahaan telah sadar apa arti pentingnya menjaga lingkungan dimana banyak perusahaan berusaha melakukan bisnis dengan tema Green di usahanya yang dimana dapat memberikan keuntungan yang besar bagi perusahaan tetapi dapat juga melestarikan lingkungan dimana metode bisnis ini juga termasuk dalam menjaga keberlangsungan jangka panjang suatu usaha. Meningkatnya kesadaran konsumen terhadap lingkungan alam menimbulkan perubahan perilaku pembelian mereka. Konsumen menjadi lebih sensitif dalam pemilihan produk yang akan mereka konsumsi. Mereka akan memilih produk ramah lingkungan yang ditawarkan oleh pemasar. Penelitian ini bertujuan untuk mengetahui dan menganalisis pengaruh green marketing, citra merek dan kualitas produk terhadap loyalitas pelanggan. Metode yang digunakan yaitu metode kuantitatif dengan analisis data yaitu Uji Koefisien Determinan. Sampel yang diambil sebanyak 96 responden yang merupakan konsumen dan pelanggan KFC Jamtos Jambi. Hasil penelitian menujukkan bahwa green marketing, citra merek dan kualitas produk berpengaruh positif dan signifikan terhadap loyalitas pelanggan. Hasil perhitungan koefisien determinasi menunjukkan bahwa variabel green marketing, citra merek dan kualitas produk sebesar 49,2% dan sisanya 50,8% dipengaruhi oleh variabel lain di luar penelitian ini.]]>
<![CDATA[SURVEY LITERASI DAN INKLUSI KEUANGAN USAHA MIKRO KECIL DAN MENEGAH (UMKM) DI KOTA JAMBI ]]>
<![CDATA[Simah Anjali]]>;
<![CDATA[Addiarrahman]]>;
<![CDATA[Anzu Elvia Zahara]]>
<![CDATA[ EKSYA : Jurnal Ekonomi Syariah Vol 4 No 2 (2023): JURNAL EKSYA: JURNAL EKONOMI SYARIAH ]]>
Publisher : <![CDATA[Program Studi Ekonomi Syariah Sekolah Tinggi Agama Islam Negeri Mandailing Natal ]]>
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DOI: 10.56874/eksya.v4i2.1487
<![CDATA[The purpose of this study was to determine literacy and financial inclusion of Micro, Small and Medium Enterprises (MSMEs) in Jambi City. The method in this study uses a descriptive method with a survey approach. Methods of data collection using observation, surveys, and documentation. The sampling method in this study was to use purposive sampling. Data analysis techniques using analysis according to Miles and Huberman, namely data collection, data reduction, data presentation, drawing conclusions. The results of the study concluded that: (1) there are still many MSMEs that do not have financial literacy; and (2) there are still many MSMEs that do not use financial products. Researchers suggest that: (1) For further research it is advisable to carry out quantitative analysis and use statistical analysis tools; and (2) For further research to increase the number of samples even more so that research can achieve more accurate results. Keywords: Financial Literacy, Financial Inclusion, Micro, Small and Medium Enterprises (MSMEs)]]>
<![CDATA[Pengaruh Dana Pihak Ketiga (DPK), Return On Asset (ROA), Dan Capital Adequacy Ratio (CAR) Terhadap Likuiditas (FDR) Pada Bank Umum Syariah Tahun 2017-2022 ]]>
<![CDATA[Ahmad Muhzazin]]>;
<![CDATA[Anzu Elvia Zahara]]>;
<![CDATA[Sri Rahma]]>
<![CDATA[ Maslahah : Jurnal Manajemen dan Ekonomi Syariah Vol. 1 No. 4 (2023): Oktober: Jurnal Manajemen dan Ekonomi Syariah ]]>
Publisher : <![CDATA[STAI YPIQ BAUBAU, SULAWESI TENGGARA ]]>
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DOI: 10.59059/maslahah.v1i4.415
<![CDATA[The banking industry is one of the businesses that relies on trust which is the main foundation of banking activities, namely confidence from the public as a Islamic banking service user, grows well for an Islamic banking can be seen from the financial performance itself. Today’s liquidity is very important for Islamic banks in carrying out activities, whether to overcome urgent needs, meet customer demand to financing, providing flexibility in achieving interesting and profitable investment opportunities so as not to inhibit sharia banking itself. In this study aims to determine the Effect of Third Party Fund (Dpk), Return On Asset (Roa), And Capital Adequacy Ratio (Car) On Liquidity (Fdr) At the Sharia Bank of General Sharia Year 2017-2022. This study used the type of Quantitative Research using secondary data acquired from the official www.ojk.go.id This study was carried out using a multiple linear regression analysis method that has the results of the study that Third Party Fund negatively affects Financing Deposit Ratio which is evidenced with -thitung> ttabel (-2,605> 1.720). The Return On Asset did not significantly affect Financing Deposit Ratio which was evidenced by thitung <ttabel (1.487 <1.720). Capital Adequacy Ratio has no significant effect to Financing Deposit Ratio which is evidenced by -thitung <ttabel (-1,315 <1.720). As well as Third Party Funds, Return On Asset, Capital Adequacy Ratio Has a simultaneous effect on Financing Deposit Ratio which is evidenced by Fstatistik <0.05 (0.000 <0.05) and Fhitung Ftabel (16.647> 39). With an effect of 0.714 or 71% on FDR at Bank Syariah Public and the remaining 29% are influenced by other variables not included in this study.]]>
<![CDATA[Implementasi Corporate Social Responsibility (CSR) Di PT Trimitra Lestari Kabupaten Tanjung Jabung Barat (Suatu Tinjauan Etika Bisnis Islam) ]]>
<![CDATA[Alliful Bastomi]]>;
<![CDATA[Addiarrahman Addiarrahman]]>;
<![CDATA[Anzu Elvia Zahara]]>
<![CDATA[ Lokawati : Jurnal Penelitian Manajemen dan Inovasi Riset Vol. 1 No. 6 (2023): November : Jurnal Penelitian Manajemen dan Inovasi Riset ]]>
Publisher : <![CDATA[Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia ]]>
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DOI: 10.61132/lokawati.v1i6.385
<![CDATA[Corporate Social Responsibility (CSR) is a company's commitment to contribute to sustainable economic development, by paying attention to corporate social responsibility and emphasizing a balance between attention to economic, social and environmental aspects. This research uses qualitative methods. The data used are primary and secondary data. Data were obtained by observation, interview and documentation methods. The object of this research is the community of Purwodadi Village, Tebing Tinggi District, West Tanjung Jabung District. Based on the results of the study shows that, the Corporate Social Responsibility (CSR) program of PT. Trimitra Lestari has been running quite well and providing benefits to the community around the company. In the review of Islamic business ethics, the implementation of the Corporate Social Responsibility (CSR) program of PT. Trimitra Lestari is in accordance with the principles of Islamic business ethics. However, there are still several programs that need to be improved as explained by the community, where the community expects a Corporate Social Responsibility (CSR) program that can empower and prosper the community.]]>
<![CDATA[Analisis Etika Bisnis Islam Industri Jasa Laundry Di Kecamatan Alam Barajo Kota Jambi ]]>
<![CDATA[Eka Restu Fitri]]>;
<![CDATA[Anzu Elvia Zahara]]>;
<![CDATA[Ahsan Putra Hafidz]]>
<![CDATA[ EBISMAN eBisnis Manajemen Vol. 2 No. 1 (2024): March : Ebisnis Manajemen ]]>
Publisher : <![CDATA[Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa ]]>
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DOI: 10.59603/ebisman.v2i1.339
<![CDATA[Islamic business ethics are ethical norms based on the Koran and Hadith which must be used as a reference by anyone in business activities. This research aims to find out how to analyze Islamic business ethics in the laundry service industry in Alam Barajo District, Jambi City. The research method used is qualitative with a descriptive approach. Primary data was obtained from laundry business owners, employees and consumers from the laundry service industry in Alam Barajo sub-district, while secondary data came from observations and archives. The findings show that the application of Islamic business ethics in the laundry service industry in Alam Barajo District, Jambi has been implemented. The majority of the laundry service industry in Alam Barajo sub-district understands Islamic business ethics as exemplified by Rasululullah in trading. For example, trusting consumer goods, maintaining quality and service to customer satisfaction so that business development can run well.]]>
<![CDATA[Peran Pondok Pesantren dalam Pengembangan Jiwa Islamic Enterpreneurship: ( Studi Pada Pondok Pesantren Al- Inayah Di Rimbo Bujang) ]]>
<![CDATA[Dwi Nurul Fatwa]]>;
<![CDATA[As’ad Isma]]>;
<![CDATA[Anzu Elvia Zahara]]>
<![CDATA[ SANTRI : Jurnal Ekonomi dan Keuangan Islam Vol. 2 No. 4 (2024): Agustus : SANTRI : Jurnal Ekonomi dan Keuangan Islam ]]>
Publisher : <![CDATA[Asosiasi Riset Ekonomi dan Akuntansi Indonesia ]]>
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DOI: 10.61132/santri.v2i4.789
<![CDATA[This thesis is intended to find out how the role of Islamic boarding schools in the development of entrepreneurship in students. As the goal is how it will affect if iwa enterpreneusrhip is applied to students. In this study, a qualitative approach method is used with a data collection method by conducting, observing, interviewing, and drawing conclusions. The results of drawing conclusions are as follows: (1) Al Inayah Islamic boarding school provides several business unit facilities as a practice for student development, although not all business units can be managed directly by students, but the entrepreneurial development carried out by the pesantren is quite ideal. Because pesantren has provided learning methods and the basics of entrepreneurship to students. (2) Students begin to be able to manage and capitalize on their own businesses, through the provision of entrepreneurship and vocational practices as a support for the Islamic spirit of entrepreneurship of students and of course under the supervision and direction of the management and the board of teachers of Islamic boarding schools. But not all pesantren business units can be used efficiently, because there are indeed several business units that specifically help students only if needed. (3) In its role, pesantren has provided balanced entrepreneurship provisions to students with pesantren backgrounds, of course, in providing knowledge about entrepreneurship, pesantren equipping religious knowledge as a guideline for Muslim entrepreneurs. In the form of pesantren training, it also holds seminars by bringing in experts or resource persons in entrepreneurship and the provision of BLK (Job Training Center) that can be participated by students.]]>
