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Journal : JURNAL ILMIAH GLOBAL EDUCATION

Pengaruh Orientasi Kewirausahaan, Kecepatan Masuk Pasar dan Keberlanjutan Usaha Keluarga (Studi pada Sub Sektor Kriya di Kecamatan Pahunga Lodu) Anarato, Indah Sari; Situmorang, Tumpal Pangihutan
Jurnal Ilmiah Global Education Vol. 5 No. 2 (2024): JURNAL ILMIAH GLOBAL EDUCATION, Volume 5 Nomor 2, Juni 2024
Publisher : LPPM Institut Pendidikan Nusantara Global

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/jige.v5i2.2799

Abstract

This research aims to determine the influence of entrepreneurial orientation, speed of market entry and business performance on the sustainability of family businesses in Kaliuda village, Pahunga Lodu District. This research is a quantitative study with a population and sample of ikat weaving craftsmen in Pahunga Lodu District as well as respondents who are active in ikat weaving from generation 2 to generation 3. Data collection was carried out by distributing questionnaires to respondents. Data analysis used Structural Equation Modeling Partial Least Square (SEM-PLS) data analysis. The results of this research show that entrepreneurial orientation, speed of market entry and business performance have a significant effect on the sustainability of family businesses.
Orientasi Kewirausahaan, Kapabilitas Inovasi dan Keberlanjutan Usaha Keluarga pada Industri Kreatif Sub Sektor Kriya Tiba, Yakoba Trisan; Situmorang, Tumpal Pangihutan
Jurnal Ilmiah Global Education Vol. 5 No. 2 (2024): JURNAL ILMIAH GLOBAL EDUCATION, Volume 5 Nomor 2, Juni 2024
Publisher : LPPM Institut Pendidikan Nusantara Global

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/jige.v5i2.2800

Abstract

The aim of this research is to find out what influence’s entrepreneurial orientation, innovation capability, and speed of market entry on the sustainability of family businesses. This research used a quantitative approach, non-probability sampling with a population of ikat business owners in East Sumba District, with 100 respondents from ikat weaving business owners in Kambera District. Data analysis used Structural Equation Modeling Partial Least Square (SEM-PLS). The research results show that entrepreneurial orientation. Strong entrepreneurial orientation can help family businesses to develop and achieve long-term success, innovation capability, the ability of family businesses to generate new ideas and convert them into products, and high speed of market entry can help family businesses to gain competitive advantage. and achieving a larger market share towards the sustainability of the family business is the ability of the family business to survive and develop from generation to generation which has a significant influence on the ikat weaving business.
Pengaruh Nilai Taksir dan Peran Media Sosial terhadap Keputusan Nasabah Menggadai Barang Emas pada Pegadaian Prailiu Ina, Sisilia; Situmorang, Tumpal Pangihutan
Jurnal Ilmiah Global Education Vol. 5 No. 2 (2024): JURNAL ILMIAH GLOBAL EDUCATION, Volume 5 Nomor 2, Juni 2024
Publisher : LPPM Institut Pendidikan Nusantara Global

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/jige.v5i2.2834

Abstract

The purpose of this study is to explore the influence of appraisal value and the role of social media on consumer decisions in pawning gold goods. This research method also uses non-probability sampling with proposive sampling techniques. The sampling criteria are to pawn gold at the Prailiu branch pawnshop at least 2 or more times and be domiciled in Waingapu. Data analysis using multiple regression, the results showed that the value of estimates and promotions had a significant effect on the decision to pawn gold. This type of research uses a quantitative approach. The population in this study amounted to 80 respondents and this study was conducted by distributing questionnaires directly.