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All Journal JMKSP (Jurnal Manajemen, Kepemimpinan, dan Supervisi Pendidikan)
Deni Aries
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Education Social Sciences

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The Influence of Price Perception, Location and Service Quality on Customer Satisfaction of Taman Melati Margonda Apartment Through Rental Decision Deni Aries; Kumba Digdowiseiso
JMKSP (Jurnal Manajemen, Kepemimpinan, dan Supervisi Pendidikan) Vol. 8 No. 2 (2023): JMKSP (Jurnal Manajemen, Kepemimpinan, dan Supervisi Pendidikan)
Publisher : Graduate Program Magister Manajemen Pendidikan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31851/jmksp.v8i2.12338

Abstract

This study aims to analyze the influence of Price Perception, Location and Service Quality on Customer Satisfaction of the Taman Melati Margonda Apartment (KTMM) through a Rental Decision. Sources and research data using primary data in the form of a questionnaire, the research data was given to 150 respondents. Sampling research using Non-Probability Sampling with purposive sampling method. The analysis technique used is STATA-17. The results of the study concluded 1) Price Perception has a positive and not significant effect on Rental Decision; 2) Location has a positive and significant effect on Rental Decision; 3) Service Quality has a positive and significant influence on Rental Decision; 4) Price Perception has a negative and insignificant effect on Customer Satisfaction; 5) Location has a positive and insignificant effect on Customer Satisfaction; 6) Service Quality has a positive and significant effect on Customer Satisfaction; 7) Rental Decision failed to mediate the effect of Price Perception on Customer Satisfaction; 8) Rental Decision succeeded in mediating the effect of Location on Customer Satisfaction; 9) Rental Decision succeeded in mediating the effect of Service Quality on Customer Satisfaction; and 10) Rental Decision has a positive and significant effect on Customer Satisfaction.
Co-Authors Kumba Digdowiseiso, Kumba