<![CDATA[This study aims to analyze the influence of Price Perception, Location and Service Quality on Customer Satisfaction of the Taman Melati Margonda Apartment (KTMM) through a Rental Decision. Sources and research data using primary data in the form of a questionnaire, the research data was given to 150 respondents. Sampling research using Non-Probability Sampling with purposive sampling method. The analysis technique used is STATA-17. The results of the study concluded 1) Price Perception has a positive and not significant effect on Rental Decision; 2) Location has a positive and significant effect on Rental Decision; 3) Service Quality has a positive and significant influence on Rental Decision; 4) Price Perception has a negative and insignificant effect on Customer Satisfaction; 5) Location has a positive and insignificant effect on Customer Satisfaction; 6) Service Quality has a positive and significant effect on Customer Satisfaction; 7) Rental Decision failed to mediate the effect of Price Perception on Customer Satisfaction; 8) Rental Decision succeeded in mediating the effect of Location on Customer Satisfaction; 9) Rental Decision succeeded in mediating the effect of Service Quality on Customer Satisfaction; and 10) Rental Decision has a positive and significant effect on Customer Satisfaction.]]>
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