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All Journal NUSANTARA: Jurnal Pengabdian Kepada Masyarakat Jurnal ABDIMAS MUTIARA
Muhammad Rifki Adinur Zein
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Chemistry Computer Science & IT Medicine & Pharmacology Nursing Social Sciences Other

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Peningkatan Produktivitas Video Kreatif Masyarakat Desa Cipicung Dan Desa Karedok Kecamatan Jatigede Fadillah, Kurnia Lucky; Muhammad Rifki Adinur Zein
Jurnal Abdimas Mutiara Vol. 5 No. 1 (2024): JURNAL ABDIMAS MUTIARA
Publisher : Universitas Sari Mutiara Indonesia

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Abstract

Video kreatif saat ini menjadi hal yang sangat digandrungi oleh masyarakat Indonesia. Dimulai dari kalangan muda hingga tua sangat menikmati berbagai video yang menghibur serta memberikan informasi bagi mereka. Kegiatan pengabdian ini menghasilkan beberapa konten kreatif berbentuk video yang di upload di media sosial tiktok. Subjek dalam artikel ini adalah akun Tiktok peserta workshop khususnya Desa Cipicung dan Desa Karedok. Peningkatan produkstivitas dari akun peserta ini dapat dilihat terjadinya peningkatan baik dalam segi kualitas serta kuantitas dari setiap akun, dimana isi dari konten ini berisi mengenai kegiatan masyarakat, keunggulan produk desa hingga pariwisata yang ada di sekitarnya.
Strategi Komunikasi dan Pemasaran Digital dalam Pelestarian Batik Sukapura Santi Susanti; Muhammad Rifki Adinur Zein
Nusantara: Jurnal Pengabdian kepada Masyarakat Vol. 5 No. 3 (2025): Agustus : NUSANTARA Jurnal Pengabdian Kepada Masyarakat
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/nusantara.v5i3.6219

Abstract

Sukapura batik represents the local wisdom of the Tasikmalaya Regency community, showcasing their relationship with the surrounding natural and social environments. This batik has distinct characteristics, particularly in its color palette, which features dark blue, maroon, and beige tones. Despite its long history, Sukapura batik struggles to achieve the same recognition as well-known batik from regions like Cirebon, Solo, and Pekalongan. As a result, the number of batik artisans in Sukaraja has gradually declined. This research examines the communication efforts to preserve Sukapura batik and explore its growth potential. Using a qualitative method and a case study approach, the study gathers data from participants through interviews, observations, and the analysis of written documents, both online and offline. The results showed that there are differences in marketing strategies between craftsmen in Sukapura Village and Janggala Village. Sukapura Village craftsmen still rely on traditional marketing, while the Gandok Jaya Mukti Joint Business Group (KUB) utilizes exhibitions and social media. The main challenges are low digital literacy and limited capital. Sukapura batik has the potential for development, despite challenges posed by global competition. Realizing this potential depends on support from the local government in areas such as human resource development, as well as marketing and promotion through online channels. The sustainability of Sukapura batik relies on the government's and policymakers' proactive involvement to devise and implement strategies that enhance promotional and marketing endeavors, particularly those targeting the younger generation. Efforts to raise awareness of Sukapura batik require collaboration between artisans, the government, and the community. One approach is through education and training for young batik makers, as well as providing facilities to support digital marketing.
Co-Authors Fadillah, Kurnia Lucky Santi Susanti