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All Journal Jurnal ABDIMAS MUTIARA JURNAL TEKNOLOGI, KESEHATAN DAN ILMU SOSIAL
Ronnie Togar Mulia Sirait
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Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Computer Science & IT Education Engineering Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Nursing Physics Public Health Social Sciences Other

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Journal : JURNAL TEKNOLOGI, KESEHATAN DAN ILMU SOSIAL

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Pengaruh Promosi Terhadap Keputusan Pembelian Konsumen Pada Majestyk Bakery & Cake Shop Cabang Katamso Ronnie Togar Mulia Sirait; Maretta Ginting; Eva Solita Pasaribu
JURNAL TEKNOLOGI KESEHATAN DAN ILMU SOSIAL (TEKESNOS) Vol. 5 No. 2 (2023): JURNAL TEKNOLOGI, KESEHATAN DAN ILMU SOSIAL (TEKESNOS)
Publisher : Universitas Sari Mutiara Indonesia

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Abstract

This research aims to determine and analyze the influence of promotions on consumer purchasing decisions at Majestyk Bakery & Cake Shop Katamso Branch. The research method used is quantitative descriptive. The population in this study were consumers of Majestyk Bakery & Cake Shop, Captain Muslim Medan Branch. The technique for determining the sample in this study used purposive sampling with reference to the Lameshow formula approach, obtaining 96 respondents. Data analysis used simple linear analysis. The research results obtained are that promotion has a positive and significant effect on consumer purchasing decisions at Majestyk Bakery & Cake Shop Katamso Branch.
Pengaruh Kualitas Layanan Dan Diskon Terhadap Kepuasan Pelanggan Maxim Di Kota Medan Ginting, Maretta; Eva Solita Pasaribu; Ronnie Togar Mulia Sirait
JURNAL TEKNOLOGI KESEHATAN DAN ILMU SOSIAL (TEKESNOS) Vol. 6 No. 1 (2024): JURNAL TEKNOLOGI, KESEHATAN DAN ILMU SOSIAL (TEKESNOS)
Publisher : Universitas Sari Mutiara Indonesia

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Abstract

This research aims to determine and analyze the influence of service quality and discounts partially on customer satisfaction as well as the influence of service quality and discounts simultaneously on customer satisfaction. The research method used is quantitative descriptive. The population in this study were Maxim customers in Medan City. The sample in this study consisted of 96 respondents using the Purpisive Sampling technique. The measurement scale used is the Likert Scale. Data collection techniques are carried out through observation, questionnaires and documentation. The data analysis techniques used are Instrument Test, Classic Assumption Test, Multiple Linear Regression Analysis, Hypothesis Test and Determination Efficiency Test. The research results show that service quality has a partial effect on customer satisfaction, dikson has a partial effect on customer satisfaction and service quality and discounts have a simultaneous effect on customer satisfaction.
Co-Authors Dian Angelia Pasaribu Ernita Siagian Eva Solita Pasaribu Ginting, Maretta Maretta Ginting Siregar, Marupa