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POSITIVE IMPACT OF IMPLEMENTING KNOWLEDGE MANAGEMENT ON LECTURER PERFORMANCE DURING THE COVID-19 PANDEMIC Sirait, Ronnie Togar Mulia; Ginting, Maretta
JURNAL DARMA AGUNG Vol 32 No 3 (2024): JUNI
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas Darma Agung (LPPM_UDA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46930/ojsuda.v32i3.4440

The COVID-19 pandemic has prompted higher education institutions to adapt swiftly to remote teaching environments, highlighting the importance of knowledge management in sustaining lecturer performance. This study investigates the positive impact of implementing knowledge management on lecturer performance during the pandemic. Through qualitative research methods, including in-depth interviews and observations, eight lecturers from various disciplines were interviewed to gather insights. The findings reveal that knowledge management plays a crucial role in enhancing lecturer effectiveness by facilitating strategic planning, talent prioritization, and the integration of technological advancements. Furthermore, knowledge management fosters collaboration, knowledge sharing, and continuous improvement among lecturers, contributing to the resilience and proficiency of higher education institutions amidst the pandemic. Recommendations are made for institutions to fully utilize knowledge management strategies to enhance lecturer performance and maintain competitiveness in the higher education landscape. Further research is suggested to explore the effectiveness of knowledge management in different types of universities and to raise awareness of its significance in achieving institutional success.

PELATIHAN MANAJEMEN PEMASARAN DENGAN KONSEP INTEGRATED MARKETING COMMUNICATION (IMC) UNTUK MENINGKATKAN MOTIVASI KEWIRAUSAHAAN PADA MAHASISWA SEMESTER VII (TUJUH) PROGRAM STUDI MANAJEMEN FAKULTAS EKONOMI DAN ILMU SOSIAL UNIVERSITAS SARI MUTIARA INDONESIA Haloho, Elizabeth; Ginting, Maretta; Idahwati, Idahwati
Jurnal Abdimas Mutiara Vol. 3 No. 1 (2022): JURNAL ABDIMAS MUTIARA (In Press)
Publisher : Universitas Sari Mutiara Indonesia

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Fungsi pemasaran saat ini tidak hanya menjadi tugas para pemasar di suatu organisasi bisnis. Konsep pemasaran era modern telah bergeser pada suatu pemikiran yang mengemukakan bahwa setiap fungsi di perusahaan memiliki peran strategi dalam mengoptimalkan fungsi pemasaran. Suatu konsep perencanaan komunikasi pemasaran yang mengakui nilai tambah dari satu rencana komprehensif yang mengevaluasi peran strategis dari berbagai disiplin komunikasi –misalnya, iklan umum, respon langsung, promosi penjualan , dan hubungan masyarakat—dan menggabungkan berbagai disiplin tersebut guna memberikan kejelasan, konsistensi, serta dampak komunikasi yang maksimal. Konsep inilah yang pada akhirnya dikenal dengan dengan Integrated Marketing Communication (IMC). Salah satu pilihan mahasiswa/i setelah selesai menempuh pendidikannya adalah menciptakan lapangan pekerjaan yang baru untuk dirinya sendiri atau menjadi seorang entrepreneur. Tentunya tidak mudah bagi pemula untuk merintis usaha baru. Walaupun dibangku perkuliahan mengikuti mata kuliah kewirausahaan namun tetap saja kurang pengalaman atau ketertarikan pada kegiatan kewirausahaan. Dengan demikian diperlukan pendekatan dalam memberikan pemahaman tentang arti penting kewirausahaan yang memberikan wawasan baru untuk merintis usaha setelah menyelesaikan pendidikan. Kegiatan Pelatihan Manajemen Pemasaran Dengan Konsep Integrated Marketing Communication (IMC) Untuk Meningkatkan Motivasi Kewirausahaan Pada Mahasiswa Semester VII (Tujuh) Program Studi Manajemen Fakultas Ekonomi Dan Ilmu Sosial Universitas Sari Mutiara Indonesia diikuti oleh 45 peserta. Hasil kegiatan ini yaitu peserta memperoleh pembelajaran dan pengalaman yang menyenangkan tentang manajemen pemasaran dengan konsep Integrated Marketing Communication (IMC) dalam meningkatkan minat berwirausaha. Dimana sebelumnya para peserta belum memahamai dengan baik tentang manajemen pemasaran dengan konsep Integrated Marketing Communication (IMC) secara teori maupun praktik. Setelah mengikuti pelatihan manajemen pemasaran dengan konsep Integrated Marketing Communication (IMC) para peserta mampu memahami tentang manajemen pemasaran dengan konsep Integrated Marketing Communication (IMC) terkait minat berwirausaha.

Pelatihan Literasi Ekonomi Untuk Meningkatkan Minat Kewirausahaan Pada Siswa Kelas XII Jurusan Teknik Komputer Dan Jaringan SMK Swasta Mustafa Perbaungan Riadi, Selamat; Ginting, Maretta; Darus, Prabudi
Jurnal Abdimas Mutiara Vol. 3 No. 2 (2022): JURNAL ABDIMAS MUTIARA (IN PRESS)
Publisher : Universitas Sari Mutiara Indonesia

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Kegiatan pengabdian kepada masyarakat yang dilakukan bertujuan untuk memberikan Pelatihan Literasi Ekonomi Untuk Meningkatkan Minat Kewirausahaan Pada Siswa Kelas XII Jurusan Teknik Komputer Dan Jaringan SMK Swasta Mustafa Perbaungan . Masalah yang dihadapi adalah para siswa masih banyak yang belum mengerti arti penting literasi informasi terkait minat berwirausaha. Dengan adanya kegiatan ini peserta mempunyai bekal menentukan keputusan untuk menjadi wirausaha dengan membuka lapangan pekerjaan baru. Hasil dari kegiatan ini yaitu : (1) Peserta semakin memahami arti penting literasi informasi, (2) Peserta memahami tentang manfaat menjadi seorang wirausaha, dan (3) Peserta dengan melakukan pelatihan literasi informasi terkait wirausaha mendapatkan bekal untuk menghadapi setiap permasalahan ekonomi baik mikro maupun makro, dengan mengambil keputusan yang tepat terhadap permasalahan yang ada.

PENGARUH HOSPITALITY DAN CUSTOMER BONDING TERHADAP KEPUASAN PADA PELANGGAN DOPAMINE CAFÉ MEDAN Ginting, Maretta
JURNAL MUTIARA MANAJEMEN Vol 7 No 1 (2022): Jurnal Mutiara Manajemen
Publisher : UNIVERSITAS SARI MUTIARA INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51544/jmm.v7i1.2921

Penelitian ini bertujuan untuk mengetahui dan menganalisis(1) Hospitality berpengaruh positif dan signifikan terhadap kepuasan, (2) Customer Bonding berpengaruh positif dan signifikan terhadap kepuasan, dan (3) Hospitality dan Costumer Bonding berpengaruh positif dan signifikan secara simultan terhadap kepuasan pada pelanggan Dopamine Café Medan. Jenis penelitian yang digunakan deskriptif kuantitatif. Populasi pada penelitian ini merupakan seluruh pelanggan Dopamine Café Medan mulai Januari sampaidengan Maret 2022 sebanyak 987 orang. Sampel pada penelitian sebanyak 91 responden dengan menggunakan teknik Simple Random Sampling. Metode analisis yang digunakan adalah analisis regresi linear sederhana dengan menggunakan program SPSS Version 20 for Windows. Hasil penelitian menunjukkan (1) Berdasarkan Uji Parsial (Uji t) Hospitality berpengaruh positif dan signifikan terhadap kepuasan pada pelanggan Dopamine Café Medan, (2) Berdasarkan Uji Parsial (Uji t) Customer Bonding berpengaruh positif dan signifikan terhadap kepuasan pada pelanggan Dopamine Café Medan, (3) Berdasarkan Uji Simultan (Uji F) Hospitality dan Customer Bonding secara simultan berpengaruh positif dan signifikan terhadap Kepuasan pada pelanggan Dopamine Café Medan.

Pengaruh Kepercayaan dan Persepsi Nilai terhadap Kepuasan Konsumen suryani, wan; Amelia, Wan Rizca; Ginting, Maretta
Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) Vol 5, No 2 (2024): Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) - DESEMBER
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/jimbi.v5i2.5365

Many factors can affect consumer satisfaction and in this study analyzed how the influence of trust and perception of value on consumer satisfaction Goods Cafe in Medan Selayang District. This type of research is associative with quantitatif approach. The population in this study were consumers who visited Goods Cafe in Medan Selayang District for a month with an average of 195 consumers. The research sample was taken by accidental sampling and the determination of the number using the Slovin formula obtained 66 samples. Data collection techniques through questionnaires and documentation. The analysis technique used multiple linear regression analysis and classical assumption tests were also carried out. The results of the study showed that partially trust and perception of value had a positive and significant effect on consumer satisfaction. Simultaneously, both variables of trust and perception of value had a positive and significant effect on consumer satisfaction Goods Cafe in Medan Selayang District. It is recommended that Goods Cafe management try to increase consumer trust, for example by increasing the number of officers/waiters especially on Sundays/holidays and also trying to improve service so that consumers have a good perception of Goods Cafe as the best choice of place to visit.

PENGARUH COSTUMER EXPERIENCE DAN CUSTOMER BONDING TERHADAP DAYA SAING PADA KONSUMEN DI MEGA PARK MEDAN Haloho, Elizabeth; Idamawati, Idamawati; Ginting, Maretta
Jurnal Manajemen dan Bisnis Volume 23 No. 1 Tahun 2023
Publisher : UNIKA Santo Thomas

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The purpose of this research is to find out and analyze customer experience which has a positive and significant effect on competitiveness, to know and analyze customer bonding which has a positive and significant effect on competitiveness, and to know and analyze customer experience and customer bonding which have a positive and significant effect simultaneously on competitiveness. to consumers in Mega Park Medan. The research method used is a quantitative descriptive research method. The population in this study were 96,000 consumers who had visited Mega Park Medan from January to June 2022. The technique for determining the sample in this study used Propotionate Stratified Random Sampling with a sample size of 100 respondents. The scale of data measurement in this study uses a Likert scale. The data analysis technique used is instrument test, classical assumption test, multiple linear regression analysis, hypothesis testing and coefficient of determination test (R2). The results showed that (1) the variable customer experience has a positive and significant effect on competitiveness, (2) the variable customer bonding has a positive and significant effect on competitiveness, and (3) the variable customer experience and customer bonding simultaneously has a positive and significant effect on competitiveness. Competitive with consumers in Mega Park Medan.

PENGARUH KUALITAS PRODUK DAN HARGA TERHADAP MINAT BELI LAPTOP ASUS PADA MAHASISWA FAKULTAS EKONOMI DAN ILMU SOSIAL UNIVERSITAS SARI MUTIARA INDONESIA Haloho, Elizabeth; Ginting, Maretta; Sirait, Ronnie Togar Mulia; Pasaribu, Eva Solita
Jurnal Manajemen dan Bisnis Volume 24 No. 1 Tahun 2024
Publisher : UNIKA Santo Thomas

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The aim of this research is to determine and analyze product quality and price, which have a positive and significant effect, either partially or simultaneously, on the interest in purchasing Asus laptops among students at the Faculty of Economics and Social Sciences, Sari Mutiara University, Indonesia. The research method used is a quantitative descriptive research method. The population in this study were consumers, totaling 375 students using Asus laptops. The technique for determining the sample in this research used Simple Random Sampling with a sample size of 100 respondents using the Slovin approach. The data measurement scale in this study uses a Likert scale. The data analysis techniques used are instrument testing, classical assumption testing, multiple linear regression analysis, hypothesis testing and coefficient of determination testing (R2). The results of the research show that (1) the Product Quality variable has a positive and significant effect on buying interest, (2) the Product Quality Variable has a positive and significant effect on buying interest, and (3) the Product Quality and Price variables have a simultaneous positive and significant effect on buying interest .

PENGARUH COSTUMER EXPERIENCE DAN CUSTOMER BONDING TERHADAP DAYA SAING PADA KONSUMEN DI MEGA PARK MEDAN Haloho, Elizabeth; Idamawati, Idamawati; Ginting, Maretta
Jurnal Manajemen dan Bisnis Volume 23 No. 1 Tahun 2023
Publisher : UNIKA Santo Thomas

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The purpose of this research is to find out and analyze customer experience which has a positive and significant effect on competitiveness, to know and analyze customer bonding which has a positive and significant effect on competitiveness, and to know and analyze customer experience and customer bonding which have a positive and significant effect simultaneously on competitiveness. to consumers in Mega Park Medan. The research method used is a quantitative descriptive research method. The population in this study were 96,000 consumers who had visited Mega Park Medan from January to June 2022. The technique for determining the sample in this study used Propotionate Stratified Random Sampling with a sample size of 100 respondents. The scale of data measurement in this study uses a Likert scale. The data analysis technique used is instrument test, classical assumption test, multiple linear regression analysis, hypothesis testing and coefficient of determination test (R2). The results showed that (1) the variable customer experience has a positive and significant effect on competitiveness, (2) the variable customer bonding has a positive and significant effect on competitiveness, and (3) the variable customer experience and customer bonding simultaneously has a positive and significant effect on competitiveness. Competitive with consumers in Mega Park Medan.

PENGARUH KUALITAS PRODUK DAN HARGA TERHADAP MINAT BELI LAPTOP ASUS PADA MAHASISWA FAKULTAS EKONOMI DAN ILMU SOSIAL UNIVERSITAS SARI MUTIARA INDONESIA Haloho, Elizabeth; Ginting, Maretta; Sirait, Ronnie Togar Mulia; Pasaribu, Eva Solita
Jurnal Manajemen dan Bisnis Volume 24 No. 1 Tahun 2024
Publisher : UNIKA Santo Thomas

Show Abstract | Download Original | Original Source | Check in Google Scholar

The aim of this research is to determine and analyze product quality and price, which have a positive and significant effect, either partially or simultaneously, on the interest in purchasing Asus laptops among students at the Faculty of Economics and Social Sciences, Sari Mutiara University, Indonesia. The research method used is a quantitative descriptive research method. The population in this study were consumers, totaling 375 students using Asus laptops. The technique for determining the sample in this research used Simple Random Sampling with a sample size of 100 respondents using the Slovin approach. The data measurement scale in this study uses a Likert scale. The data analysis techniques used are instrument testing, classical assumption testing, multiple linear regression analysis, hypothesis testing and coefficient of determination testing (R2). The results of the research show that (1) the Product Quality variable has a positive and significant effect on buying interest, (2) the Product Quality Variable has a positive and significant effect on buying interest, and (3) the Product Quality and Price variables have a simultaneous positive and significant effect on buying interest .

PENGARUH DIGITAL MARKETING DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN PRODUK (STUDI KASUS: PENJAHIT AGAPE PASAR PETISAH MEDAN) GINTING, MARETTA; SIRAIT, RONNIE TOGAR MULIA; HULU, NORITARNI; HALOHO, ELIZABETH; HALIM, FITRIA
JURNAL MUTIARA MANAJEMEN Vol 10 No 1 (2025): Jurnal Mutiara Manajemen
Publisher : UNIVERSITAS SARI MUTIARA INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51544/jmm.v10i1.6179

Latar Belakang: Perkembangan teknologi digital telah mendorong perusahaan untuk memanfaatkan digital marketing sebagai strategi promosi yang efektif. Di sisi lain, kualitas produk tetap menjadi faktor penting dalam menarik minat konsumen. Oleh karena itu, penting untuk memahami bagaimana digital marketing dan kualitas produk secara bersama-sama memengaruhi keputusan pembelian konsumen. Tujuan: Penelitian ini untuk mengetahui pengaruh digital marketing dan kualitas produk terhadap keputusan pembelian baik secara parsial atau simultan. Metode: Penelitian ini menggunakan kuantitatif. Populasi dalam penelitian ini adalah seluruh pelanggan yang telah membeli produk Penjahit Agape sebanyak 2.000 orang. Metode pemilihan sampel menerapkan teknik sampling jenuh dengan pendekatan perhitungan menggunakan rumus Slovin. Jumlah sampel yang representatif adalah 95 orang. Analisis data terdiri dari uji instrumen, uji asumsi klasik, analisa regresi linier berganda, uji hipotesis dan uji koefisien determinasi (R2). Hasil: Temuan pada penelitian menunjukkan bahwa variabel digital marketing berpengaruh positif dan signifikan terhadap variabel keputusan pembelian. Sama halnya dengan variabel kualitas produk berpengaruh positif dan signifikan terhadap variabel keputusan pembelian. Selanjutnya variabel digital marketing dan kualitas produk secara simultan berpengaruh positif dan signifikan terhadap variabel keputusan pembelian. Simpulan: Penelitian menunjukkan bahwa variabel digital marketing dan kualitas produk berpengaruh positif dan signifikan terhadap keputusan pembelian baik secara parsial atau simultan. Temuan ini mengimplikasi bahwa bahwa perusahaan perlu mengoptimalkan strategi pemasaran digital serta menjaga dan meningkatkan kualitas produk guna mendorong peningkatan keputusan pembelian dan daya saing di pasar.

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