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All Journal Jurnal ABDIMAS MUTIARA Edukasi Elita : Jurnal Inovasi Pendidikan JURNAL TEKNOLOGI, KESEHATAN DAN ILMU SOSIAL
Maretta Ginting
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Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Computer Science & IT Education Engineering Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Nursing Physics Public Health Social Sciences Other

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Journal : JURNAL TEKNOLOGI, KESEHATAN DAN ILMU SOSIAL

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Pengaruh Promosi Terhadap Keputusan Pembelian Konsumen Pada Majestyk Bakery & Cake Shop Cabang Katamso Ronnie Togar Mulia Sirait; Maretta Ginting; Eva Solita Pasaribu
JURNAL TEKNOLOGI KESEHATAN DAN ILMU SOSIAL (TEKESNOS) Vol. 5 No. 2 (2023): JURNAL TEKNOLOGI, KESEHATAN DAN ILMU SOSIAL (TEKESNOS)
Publisher : Universitas Sari Mutiara Indonesia

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Abstract

This research aims to determine and analyze the influence of promotions on consumer purchasing decisions at Majestyk Bakery & Cake Shop Katamso Branch. The research method used is quantitative descriptive. The population in this study were consumers of Majestyk Bakery & Cake Shop, Captain Muslim Medan Branch. The technique for determining the sample in this study used purposive sampling with reference to the Lameshow formula approach, obtaining 96 respondents. Data analysis used simple linear analysis. The research results obtained are that promotion has a positive and significant effect on consumer purchasing decisions at Majestyk Bakery & Cake Shop Katamso Branch.
Co-Authors Dian Angelia Pasaribu Ekel Ginting Elianti Napitupulu Ernita Siagian Eva Solita Pasaribu Ronnie Togar Mulia Sirait Sarah Kholijah Siregar, Marupa Yudi Roswandi