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All Journal Jatilima : Jurnal Multimedia Dan Teknologi Informasi Jurnal Pengabdian kepada Masyarakat Nusantara JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi)
Kusumawardhani, Trisnawati
Unknown Affiliation
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Pengaruh Komunikasi Pemasaran, Social Media Marketing dan Harga Terhadap Keputusan Pembelian Kusumawardhani, Trisnawati
Jurnal Multimedia dan Teknologi Informasi (Jatilima) Vol. 5 No. 02 (2023): Jurnal Multimedia dan Teknologi Informasi (Jatilima)
Publisher : Cattleya Darmaya Fortuna

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54209/jatilima.v5i02.418

Abstract

This research was conducted with the aim of finding out the influence of marketing communications, social media marketing and prices on Tokopedia marketplace purchasing decisions. The method used is a quantitative research approach. The sample method is nonprobability sampling with purposive sampling. Samples were used that met the research criteria with a total of 100 respondents. The data collection method uses a questionnaire with likert scale. The data analysis technique used in this research is multiple linear regression. Data analysis using IBM SPSS Statistics 26. The results of the analysis show that partially the variables marketing communication, social media marketing and price have significant positive influence on purchasing decisions. The results of the simultaneous analysis show that the variables marketing communication, social media marketing and price have positive and significant influence on purchasing decisions.
Analisis Pengaruh Digital Marketing, Komunikasi Pemasaran dan Kualitas Pelayanan Terhadap Kepuasan Konsumen Kusumawardhani, Trisnawati; Rahula Hananuraga; Sulistyo Budi Utomo; Arvin Hardian; Yanti Setianti
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 10 No. 5 (2024): Oktober 2024
Publisher : Sekretariat Pusat Lembaga Komunitas Informasi Teknologi Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v10i5.3222

Abstract

Di era digital dengan perkembangan teknologi yang begitu pesat telah membuat perubahan pola komunikasi kehidupan bermasyarakat. Penelitian ini bertujuan menganalisis pengaruh digital marketing, komunikasi pemasaran, dan kualitas pelayanan terhadap kepuasan konsumen. Studi empiris pada konsumen pengguna smartphone Samsung Galaxy di Kota Bekasi. Penelitian menggunakan metode pengambilan sampel adalah nonprobability sampling dengan teknik purposive sampling. Responden dalam penelitian berjumlah 93 orang dan kuesioner dibagikan sebagai instrument penelitian. Model penelitian analisis regresi linier berganda. Hasil penelitian bukti empiris bahwa variabel digital marketing berpengaruh positif dan signifikan terhadap kepuasan konsumen. Komunikasi pemasaran secara parsial berpengaruh positif dan signifikan terhadap kepuasan konsumen. Kualitas pelayanan secara parsial berpengaruh positif dan signifikan terhadap kepuasan konsumen.. Adapun uji simultan dari hasil penelitian ini menunjukkan bahwa digital marketing, komunikasi pemasaran dan kualitas pelayanan berpengaruh positif dan signifikan terhadap kepuasan konsumen. Hasil penelitian yang memperoleh hasil nilai Adjusted R Square dengan hasil sebesar 57,3%. Sisanya sebesar 42,7% dapat dijelaskan oleh variabel lain diluar penelitian ini misalnya Web E-Commerce, persepsi harga dan lain-lain.
Pembentukan Taman Baca Untuk Meningkatkan Kreativitas Anak, Pendidikan dan Nilai Agama Rijadi, Puti Khairani; Budi, Yeniasari Rizkia; Kusumawardhani, Trisnawati
Jurnal Pengabdian kepada Masyarakat Nusantara Vol. 6 No. 1 (2025): Jurnal Pengabdian kepada Masyarakat Nusantara Edisi Januari - Maret
Publisher : Lembaga Dongan Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55338/jpkmn.v6i1.4752

Abstract

Reading parks are a vital means of supporting the development of children's creativity, education, and the strengthening of religious values. This community service aims to enhance the reading culture among children by providing an interactive space that facilitates access to a variety of reading materials. By creating a supportive environment, children can develop their imagination and creativity through reading activities and interactions with books. Additionally, reading parks serve as educational media that integrate religious values, ensuring that children gain not only general knowledge but also a strong moral understanding. The methods used include observation, interviews, and data analysis to evaluate the impact of reading parks on improving children's creativity and educational values. The results of the community service demonstrate an increase in children's enthusiasm for engaging with the books provided, along with various facilities such as study tables and play areas. Moreover, the creation of an educational website accompanied by interactive quizzes further enhances curiosity and critical thinking.
Co-Authors Arvin Hardian Budi, Yeniasari Rizkia Rahula Hananuraga Rijadi, Puti Khairani Sulistyo Budi Utomo Yanti Setianti