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All Journal International Journal of Artificial Intelligence Research Jurnal EMT KITA EKUITAS (Jurnal Ekonomi dan Keuangan) Jurnal Ilmiah Edunomika (JIE) Al-Kharaj: Journal of Islamic Economic and Business International Journal of Economics Development Research (IJEDR) Jurnal Abdimas Ilmiah Citra Bakti (JAICB) Jurnal Bisnisman : Riset Bisnis dan Manajemen ABDIMASY: Jurnal Pengabdian dan Pemberdayaan Masyarakat International Journal of Engineering, Science and Information Technology PROFICIO: Jurnal Pengabdian Masyarakat Jurnal Pengabdian Masyarakat (ABDIRA) Kontigensi: Jurnal Ilmiah Manajemen Jurnal Abdi Masyarakat Indonesia JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Jurnal Ilmiah Manajemen dan Bisnis (JIMBis) KREATIF: Jurnal Pengabdian Masyarakat Nusantara Jurnal Teknologi dan Manajemen Industri Terapan Jurnal Sistim Informasi dan Teknologi Sanskara Ekonomi dan Kewirausahaan Jurnal Multidisiplin West Science Benefit : Journal of Bussiness, Economics, and Finance Indo-Fintech Intellectuals: Journal of Economics and Business Jurnal Ekonomi dan Kewirausahaan West Science INTERNATIONAL JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS (INJOSS) West Science Social and Humanities Studies El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam EKOBIS ABDIMAS : Jurnal Pengabdian Masyarakat Journal of Ekonomics, Finance, and Management Studies KREATIF: Jurnal Pengabdian Masyarakat Nusantara
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Sekolah Tinggi Ilmu Ekonomi Indonesia Surabaya
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Pelatihan Pengembangan Paguyuban UMKM Bertransformasi Menjadi Digitalisasi Koperasi Produsen di Kota Surabaya Sulistyo Budi Utomo; Heru Suprihhadi; Mega Arisia Dewi; In’am Widiarma
Jurnal Pengabdian Masyarakat (abdira) Vol 2, No 1 (2022): Abdira, Januari
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/abdira.v2i1.110

Abstract

The purpose of this service is that there are pro-populist funding alternatives that empower the people's economy and MSMEs in particular, so it is an opportunity for cooperatives to strengthen the basis for the commonality of these goals with the welfare of their members. The role of academics and practitioners is very much needed in providing assistance to MSMEs considering that statistical data shows that the number of MSME actors is increasing and it is expected to increase their capacity and expertise in all fields. The problems faced by MSMEs are not only the lack of assistance, but the main obstacle is the availability of capital and the difficulty of accessing financing from financial institutions. The results of the service are getting easy access to funding by strengthening the function of modern cooperatives and supporting MSMEs to transform following the digital era, namely using digitalization services to be in line with the Industrial Revolution 4.0.
COMPENSATION ANALYSIS TO INTENTION TO QUIT BY USING ORGANIZATION COMMITMENT AS THE INTERVENING VARIABLE Minggar Anggri Prihati; Hening Widi Oetomo; Sulistyo Budi Utomo
EKUITAS (Jurnal Ekonomi dan Keuangan) Vol 16 No 1 (2012)
Publisher : Sekolah Tinggi Ilmu Ekonomi Indonesia (STIESIA) Surabaya(STIESIA) Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (0.057 KB) | DOI: 10.24034/j25485024.y2012.v16.i1.134

Abstract

Tujuan dari penelitian ini adalah untuk menganalisa hubungan langsung antara iklim organisasi dan kompensasi terhadap komitmen organisasi serta menganalisa hubungan tidak langsung antara iklim organisasi dan kompensasi dengan menggunakan karir sebagai variabel antara dengan Komitmen Organisasi. Objek penelitian ini adalah Perusahaan Telekomunikasi Indonesia, dan responden penelitian ini adalah seluruh karyawan di Departemen Teknis. Total populasi di Departemen Teknis adalah 66 karyawan, dengan menggunakan teknik sampel jenuh atau sensus, dimana semua karyawan adalah responden dalam penelitian ini. Teknik analisis dengan menggunakan analisis jalur yang akan menghitung parameter antara hubungan langsung dan tidak langsung. Hasil pertama dari penelitian ini adalah iklim organisasi memiliki hubungan positif langsung yang signifikan terhadap komitmen organisasi sementara kompensasi memiliki hubungan langsung negatif dan tidak signifikan terhadap komitmen organisasi. Hasil kedua penelitian ini adalah iklim organisasi dan kompensasi memiliki hubungan tidak langsung positif dan tidak signifikan terhadap komitmen organisasi melalui karir. Fenomena ini dapat dijelaskan bahwa karyawan di Departemen Teknis adalah sumber daya manusia yang langka di perusahaan telekomunikasi di Indonesia keterampilan mereka dibutuhkan oleh perusahaan.
Melalui Legalitas Small Medium Enterprises Bertransformasi Menuju Cooperative Building bagi UMKM di Kota Surabaya, Jawa Timur Sulistyo Budi Utomo; Heru Suprihhadi; Mega Arisia Dewi; In'am Widiarma
Jurnal Abdi Masyarakat Indonesia Vol 2 No 4 (2022): JAMSI - Juli 2022
Publisher : CV Firmos

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54082/jamsi.429

Abstract

Pentingnya legalitas untuk yang memiliki usaha adalah salah satu cara supaya usaha bisa berkembang dan diakui oleh negara secara hukum, sehingga usaha tersbeut tidak bisa di klaim oleh orang lain. Antisipasi ini perlu dilakukan sebab permasalahan terkait belum ada kepastian hukum, usaha susah berkembang, tidak adanya akses pembiayaan dan pemasaran. Metode pelaksanaannya dengan cara melakukan seminar atau sosialisasi secara offline terkait pentingnya memiliki legalitas UMKM untuk pembentukan koperasi bersama Dekopinda Kota Surabaya, kemudian untuk menindaklanjuti acara tersebut dilakukan pendampingan agar proses legalitas usaha dapat terpenuhi secara menyeluruh bagi semua pelaku UMKM yang terlibat yaitu mengumpulkan semua data dokumen misalnya NIB (Nomer Induk Berusaha) dan IUMK (Izin Usaha Micro Kecil). Melakukan verifikasi legalitas melalui whatsapp group terkait kendala dan membantu proses legalitas usaha sebelum pembentukan koperasi dan dipastikan dokumen tersebut dapat memenuhi prasyarat pembentukan Koperasi, paling penting disepakati dan tetapkan jenis koperasi dan visi dan misi Koperasi. Hasil Kegiatan pengabdian kepada masyarakat bagi anggota UMKM di Kota Surabaya ini telah berjalan dengan baik. Kegiatan ini memberikan manfaat bagi para anggota UMKM utamanya dalam proses legalitas untuk pembentukan Koperasi supaya UMKM diakui secara hukum dan dapat meningkatkan kesejahteraan anggotanya.
PENDIRIAN KOPERASI PRODUSEN BAGI SMALL MEDIUM ENTERPRISES IN CULINARY DI KOTA SURABAYA Sulistyo Budi Utomo; Heru Suprihhadi; Mega Arisia Dewi; In'am Widiarma
Jurnal Abdimas Ilmiah Citra Bakti Vol 4 No 2 (2023)
Publisher : STKIP Citra Bakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38048/jailcb.v4i2.1637

Abstract

Usaha yang tidak mengalami guncangan atau bisa disebut tahan dalam menghadapi “turbulence” dalam kondisi tidak menentu dan terbukti berdasarkan pengalaman pasca pandemi Covid 19 yang penuh dengan tantangan, maka Usaha Mikro Kecil dan Menengah (UMKM) sebagai jawabannya dan bahkan memberikan kontribusi pada perekonomian nasional serta pembukaan lapangan pekerjaan. Selain itu, manfaat UMKM dapat menyiapkan produknya berkulitas untuk berdaya saing, berinovasi pada digitalisasi dan memperluas akses pasar didalam negeri serta luar negeri. Hal ini, dapat mendorong kerjasama dengan mitra atau lembaga yang mempunyai tujuan yang sama untuk mewujudkan kesejahteraan bersama dengan menggandeng Koperasi. Metode pelaksanaannya dengan cara melakukan pelatihan secara offline terkait peranan penting pendirian koperasi untuk UMKM bersama Dekopinda Kota Surabaya, kemudian untuk menindaklanjuti kegiatan tersebut dilakukan pendampingan secara menyeluruh kepada semua pelaku UMKM yang terlibat, langkah-langkah pendampingan sebagai berikut: 1) Rancangan visi misi pendirian Koperasi 2) Konsultasi dengan Ketua Dekopinda Kota Surabaya 3) Verifikasi nama koperasi 4) Pengajuan pengesahan akta pendirian Koperasi dibantu notaris. Hasil Kegiatan pengabdian kepada masyarakat bagi anggota UMKM di Kota Surabaya ini telah berjalan dengan baik. Kegiatan ini memberikan manfaat bagi para anggota UMKM dalam terealisasinya pendirian Koperasi dan meningkatkan kesejahteraan anggotanya.
Pemanfaatan Digital Marketing dalam Memperkenalkan Kawasan Wisata Jalan Tunjungan di Surabaya Sulistyo Budi Utomo
Indo-Fintech Intellectuals: Journal of Economics and Business Vol. 3 No. 2 (2023): Indo-Fintech Intellectuals: Journal of Economics and Business
Publisher : Lembaga Intelektual Muda (LIM) Maluku

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54373/ifijeb.v3i2.284

Abstract

The tourism sector is a very important sector for economic growth both nationally and regionally. Nationally, the tourism sector can contribute 3.5% or $ 4.26 billion of the total gross domestic product (GDP). Within the scope of the East Java region, the tourism sector has contributed IDR 39,408.48 billion. One of the tourist attractions owned by East Java is the Tunjungan Street Area. With the large role of tourism for economic development, digital marketing needs to be done to introduce and attract tourists. This study analyzes the effect of using digital marketing to introduce the Tunjungan Tourism Area using questionnaires and quantitative research. The results of data analysis show that websites and social media have a significant influence on product knowledge and public interest
Utilization Social Media for MSME Development Henky Hendrawan; Soni Suharmono; Sulistyo Budi Utomo; Sonny Santosa; Rini Novianti
KREATIF: Jurnal Pengabdian Masyarakat Nusantara Vol. 3 No. 4 (2023): Desember : Jurnal Pengabdian Masyarakat Nusantara
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/kreatif.v3i4.2259

Abstract

This research aims to explain the importance of socialization and social media utilization in the development of micro, small, and medium-sized enterprises (MSMS) in Sukabumi district. Social media has become a very effective tool in building customer relationships, marketing products, and increasing business visibility. However, there are still many MSMSs in Sukabumi district that have not exploited the potential of social media optimally. Through socialization, MSMS owners will be given a better understanding of social media and how to use it as an effective marketing tool. This socialization will involve training and enhancement of knowledge about relevant social media platforms, online marketing strategies, creating interesting content, as well as measurement and analysis of social media performance. It is expected that with the socialization of this social media utilization, the MSMS in Sukabumi district will be able to use social media better to promote their products and services, reach a wider audience, and increase their online presence. With increasing online presence, it is anticipated that there will be an increase in MSMS's turnover and overall growth in the Sukabomi district.
Pengaruh Penilaian Produk dan Testimoni Pelanggan terhadap Keputusan Pembelian di Platform E-commerce Bukalapak di Indonesia Sulistyo Budi Utomo; Eva Andriani; Erwina Kartika Devi
Sanskara Ekonomi dan Kewirausahaan Vol. 2 No. 01 (2023): Sanskara Ekonomi dan Kewirausahaan (SEK)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/sek.v2i01.271

Abstract

Studi kuantitatif ini menyelidiki dinamika perilaku konsumen di platform e-commerce Bukalapak di Indonesia, dengan fokus pada dampak peringkat produk dan testimoni pelanggan terhadap keputusan pembelian. Sampel yang beragam dari pengguna aktif Bukalapak berpartisipasi dalam penelitian ini, memberikan wawasan tentang demografi mereka, persepsi tentang peringkat produk, kepercayaan terhadap testimoni, dan pengaruh konten emosional. Penelitian ini menggunakan analisis korelasi dan regresi untuk mengungkap hubungan yang signifikan di antara variabel-variabel tersebut. Temuan ini menyoroti peran penting peringkat produk dalam membentuk kepercayaan pengguna dan memengaruhi keputusan pembelian. Selain itu, penelitian ini menekankan pengaruh moderasi dari testimoni pelanggan, terutama yang memiliki daya tarik emosional. Hasil penelitian ini berkontribusi pada pemahaman yang lebih luas tentang dinamika e-commerce, menawarkan wawasan praktis untuk platform seperti Bukalapak yang ingin mengoptimalkan keterlibatan dan kepuasan pengguna dalam konteks sosial-budaya yang unik di Indonesia.
Analysis of The Influence of Hedonic Digital Lifestyle on Consumptive E-Shopping Behavior of Generation Z Through E-Commerce Applications Sulistyo Budi Utomo; Hisnol Jamali; Ilham Arief; M. Novan Saputra; Caka Gatot Priambodo
Jurnal Sistim Informasi dan Teknologi 2023, Vol. 5, No. 3
Publisher : SEULANGA SYSTEM PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60083/jsisfotek.v5i3.309

Abstract

This research aims to analyze the influence of a hedonic lifestyle on consumptive behavior in purchasing clothes via e-commerce among students. The author uses a quantitative research approach as a procedural step in this research. The author uses the Estok Navitte Cowan formula to determine the sample used. For the sampling process, the author used a non-probability sampling technique. The next technique used was quota sampling, with a total of 30 students. The author uses surveys as a way to collect data and chooses questionnaires as a tool to collect the necessary data from research subjects. The Likert scale was used in this research. Researchers use Google Forms as a tool for collecting data for research. The author uses the data analysis method of recall and data categorization. Based on the research results, it shows that the hedonic lifestyle adopted by respondents is partially in the high category. Both aspects of activities, interests, and opinions related to the research object can help construct a hedonistic lifestyle. In this research, aspects were found that could construct a dominant hedonic lifestyle, such as shopping, being interested in fashion, and thinking about products. Consumer behavior in purchasing clothes in e-commerce carried out by respondents is in the high category. The types of consumer behavior in the high category are impulsive purchases and irrational purchases. These two types of consumer behavior can occur because respondents look for symbols of satisfaction and pleasure attached to clothing in e-commerce. However, the level of waste in purchasing clothes through e-commerce is low.
Analysis of The Effectiveness of Integrated Digital Marketing Communication Strategies in Building MSMEs Brand Awareness Through Social Media Sulistyo Budi Utomo; Jefri Putri Nugraha; Endang Sri wahyuningsih; Rachmadi Indrapraja; Feliks Anggia Binsar Kristian Panjaitan
Jurnal Sistim Informasi dan Teknologi 2023, Vol. 5, No. 4
Publisher : SEULANGA SYSTEM PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60083/jsisfotek.v5i4.311

Abstract

This research aims to analyze the stages of implementing an integrated marketing communications strategy for MSMEs to build brand awareness through Instagram social media. The paradigm used is a constructivist paradigm. The research approach used is a qualitative-descriptive approach. The instruments for this research are observation, interviews, and documentation studies. Data processing is carried out by recording the results of observations, interviews and documentation studies, as well as identifying problems and planning. The data analysis technique used by researchers is a qualitative data analysis technique, referring to the technique proposed by Miles and Huberman, namely the interactive model. This technique consists of the following three components: data reduction, data presentation, and drawing and verifying conclusions. It can be concluded that in public relations and publicity activities, MSMEs do not have a public relations division. Therefore, all control is still held by the marketing division. As for publicity, MSMEs use Instagram as their main means of conveying information. Judging from the conclusions that the researchers have presented, there is a match between the concept or theory regarding integrated marketing communication strategy and the marketing communication strategies that SMEs implement in the field. However, there is one element that is not implemented, namely the public relations element, because it is still part of the marketing division, but regarding publicity, SMEs use Instagram as their publicity medium.
Analysis Of The Influence Of Price Perception, Value Perception And Quality Perception On Intention To Repurchase Samsung Electronic Products Elizabeth Elizabeth; Sulistyo Budi Utomo; Ngurah Pandji Mertha Agung Durya; I Wayan Gede Antok Setiawan Jodi; Dedik Wiryawan
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 9 No. 6 (2023): Desember 2023
Publisher : Sekretariat Pusat Lembaga Komunitas Informasi Teknologi Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v9i6.1810

Abstract

The impact of perceived price, perceived quality, and perceived value on the desire to repurchase Internet of Things items is examined in this study. A sample of 100 respondents who utilize Samsung Android phones as part of the Internet of Things is used in this study’s primary data. Multiple linear regression tests are run on the data before processing. According to the study’s findings, perceived price has no appreciable impact on consumers’ intentions to buy Internet of Things items again. The propensity to repurchase Internet of Things items is strongly influenced by perceptions of quality.The propensity to repurchase Internet of Things items is strongly influenced by perceptions of value. The desire to repurchase Internet of Things devices is significantly influenced by perceived price, perceived quality, and perceived value all at once.
Co-Authors Abid Ramadhan Ainil Mardiah Alfiana , Alfiana Amin, Al- Andiani, Paramita Andri Ardhiyansyah Arif MarjukI Arvin Hardian Asriany Astuti, Enny Diah Aulia Kusuma Wardani Burhanuddin Burhanuddin Burhanuddin Burhanuddin Caka Gatot Priambodo Devi Yuliantina Dikky Mooy Donny Juliandri Prihadi Edi Susilo Eka Hendrayani Elizabeth Elizabeth Endang Sri Wahyuningsih, Endang Sri Errie Margery Erwina Kartika Devi Eva Andriani Eva Desembrianita Eva Yuniarti Utami Feliks Anggia Binsar Kristian Panjaitan Garcia Krisnando Nathanael Hamka Hamka Hamka Hamka, Hamka Hendra Hendra Hening Widi Oetomo Henky Hendrawan Heru Suprihhadi Heru Suprihhadi Heru Suprihhadi Heru Suprihhadi Hisnol Jamali I Wayan Adi Pratama Ilham Arief Ilham Ilham In'am Widiarma In'am Widiarma In'am Widiarma Indra Wijaya Iswahyu Pranawukir Jefri Putri Nugraha Judijanto, Loso Karnawi Kamar Kusumawardhani, Trisnawati LISTIANA SRI MULATSIH Listiana Sri Mulatsih Loso Judijanto Luckhy Natalia Anastasye Lotte Lusiah Lusiah M Toyib M. Imron Mas’ud M. Novan Saputra Mahmudin, Tono Mazzlida Mat Deli Mega Arisia Dewi Minggar Anggri Prihati Muh. Zakaria Muhammad Syafri, Muhammad Musran Munizu Nathanael, Garcia Krisnando Ngurah Pandji Mertha Agung Durya Nurhasanah, Dila Padila Nurhayaty, Ety Nusyirwan Nusyirwan Pramudi Harsono Pujowati, Yenik R. Yudi Sidharta Rachmadi Indrapraja Rahmat Aji Nur Yakin Rahula Hananuraga Ratnawati Ratnawati Rendro Laksmono Rendro Laksmono Reza Nurul Ichsan Rini Novianti Rudi Kurniawan Rudy Irwansyah Sari, Risca Kurnia Setiadi, Bekti SETIAWAN JODI, I WAYAN GEDE ANTOK Sherly Ernawaty Susanto Sidharta, R Yudi Sidharta, R. Yudi Sidharta, Yudi Soni Suharmono Sonny Santosa Suharmono, Soni Sumarwanto Suprihhadi, Heru Suriadi Syarif, Azmi Tarigan, Miska Irani Tribowo Rachmat Fauzan Tugas Tri Wahyono Utami, Eva Yuniarti Wahyono, Tugas Tri Wahyuningratna, Ratu Nadya Widiarma, Inam widiarma, In’am Widiastuti Furbani Widyananta, Antonius Satria Wijaya, Indra Wiryawan, Dedik Yanti Setianti Yenik Pujowati Zulfikar, Mochammad Reza