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All Journal AMMA : Jurnal Pengabdian Masyarakat IJMA FORUM EKONOMI: Jurnal Ekonomi, Manajemen dan Akuntansi
Indra Maulana
Fakultas Ekonomi Dan Bisnis, Universitas Mulawarman
Humanities Chemistry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Nursing

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Analisis Penggunaan Tertinggi dan Terbaik pada Tanah Kosong di Pantai Manggar Segara Sari Kecamatan Balikpapan Timur Maulana, Indra; Zulfikar, Akbar Lufi; Mahardika, Swadia Gandhi
IJMA (Indonesian Journal of Management and Accounting) Vol 4, No 2 (2023)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Alma Ata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21927/ijma.2023.4(2).115-121

Abstract

Analysis of the highest and best use to government-owned vacant land located in Manggar Segara Sari Beach, East Balikpapan, done by the analysis of productivity and the physical aspects of the property include the location as well as the legal and regulatory aspects in order to obtain alternative uses which allows. Next step is about market analysis which is analyze market demand and supply, also financial feasibility study for every alternative.In this study, the data were analyzed consist of primary data and secondary data. Primary data includes data revenues, rents and expenditure proposed as an alternative to the use, obtained by structured interview form, while the physical data which includes the size, shape of the tread, topography, utilities and others obtained through direct observation. Secondary data available at government office such as BPKAD (Badan Pengelolaan Keuangan dan Aset Daerah), Badan Pusat Statistik, and many others.Based on the results of the market analysis, the proposed use of the third consists of cottages, restaurants, and mixed use eligible to proceed to the stage of financial analysis. Based on the financial feasibility indicators Net Present Value (NPV), Internal Rate of Return (IRR), Payback Period (PP), Rate Return on Investment (ROI), dan Benefit Cost Ratio (BCR), Mixed use is better than cottage and restaurant that can be conclude mixed use is the highest and best use.
Digital Transformation Strategies of MSMEs in Samarinda City: An Analysis of Challenges, Opportunities, and Their Impact on Local Competitiveness Maulana, Indra; Rahmatullah, Dedy; Norsita, Mega; Monashafa, Siti; Daffaa, Atiiqah
FORUM EKONOMI: Jurnal Ekonomi, Manajemen dan Akuntansi Vol. 27 No. Special Issue (2025): Desember
Publisher : FEB Universitas Mulawarman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30872/jfor.v27i1/4450

Abstract

The accelerated growth of digital technologies has reshaped business environments, creating new opportunities and competitive pressures particularly for micro, small, and medium enterprises (MSMEs). In Samarinda City, MSMEs play a central role in driving local economic activity, yet their level of digital adoption remains uneven. This study analyzes digital transformation strategies implemented by MSMEs in Samarinda, identifies challenges and opportunities, and examines their implications for local competitiveness. Using a descriptive-quantitative design, data were collected through structured questionnaires distributed to MSME actors in culinary, fashion, and creative-service sectors. The findings reveal varying levels of digital readiness influenced by digital literacy, cost barriers, infrastructure limitations, and policy support. MSMEs that adopted digital tools such as e-commerce platforms, digital payments, and social media marketing reported higher efficiency, improved market access, and stronger brand positioning. The study highlights the need for coordinated interventions involving government, academia, and industry associations to strengthen digital capability and ensure sustainable local competitiveness
Pemanfaatan Pekarangan Rumah Untuk Budidaya Sayuran Sebagai Alternatif Usaha Sampingan Di Desa Loa Janan Ulu Kecamatan Loa Janan Kabupaten Kutai Kartanegara Nurfiza Widayati; Selly Swandari; Akbar Lufi Zulfikar; Indra Maulana; Swadia Gandhi Mahardika
AMMA : Jurnal Pengabdian Masyarakat Vol. 3 No. 9 : Oktober (2024): AMMA : Jurnal Pengabdian Masyarakat
Publisher : CV. Multi Kreasi Media

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Abstract

The use of home gardens for vegetable cultivation in Loa Janan Ulu Village reflects the community's efforts to develop sustainable side businesses. With limited land area in the home gardens, villagers use it efficiently to grow vegetables. This aims to meet family food needs, improve welfare, and create alternative livelihoods. Loa Janan Ulu Village, located in Kutai Kartanegara Regency, has good agricultural potential, but limited land encourages people to use home gardens as fertile fields for various types of vegetables. Cultivating vegetables in home gardens provides double benefits, namely providing a supply of fresh vegetables for daily consumption needs and generating potential additional income through the sale of the harvest. The use of organic and environmentally friendly farming methods is increasingly being implemented by the community, creating a sustainable agricultural system and maintaining the sustainability of the surrounding environment. In addition, vegetable cultivation activities in home gardens also have the potential to increase food security and reduce dependence on supplies from outside the region. With initiatives like this, the people of Loa Janan Ulu Village not only act as consumers, but also as local vegetable producers who can contribute to the development of the local economy. The local government can support this effort by providing agricultural training, access to markets, and other supporting facilities to increase the productivity and sustainability of vegetable cultivation businesses in home gardens. The delivery method used is face-to-face lectures and discussing case studies of preparing business plans in the agricultural sector by visiting the location of the farming business in managing home gardens into a place of business that has economic value directly in Loa Janan, then continued with discussions and questions and answers. The equipment used includes a laptop and a photo camera for taking documentation. The results of this community service activity are expected to increase the income of vegetable farmers and this business will continue to grow and become a business that provides the main income to farmers in Loa Janan Ulu Village, Loa Janan District, Kutai Kartanegara Regency. The results of this vegetable farming business will be sold to the local market and the demand for this vegetable production is very high because it is a complement to the staple food of the local community. With the material on developing vegetable farming businesses to utilize home gardens that has been delivered, it is hoped that PKM participants, namely vegetable farmers, will be able to manage their businesses well so that they get maximum turnover in the future.
Co-Authors Akbar Lufi Zulfikar Daffaa, Atiiqah Monashafa, Siti Norsita, Mega Nurfiza Widayati Rahmatullah, Dedy Selly Swandari Swadia Gandhi Mahardika