Syafe’i, Darman
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PENINGKATAN KEMAMPUAN RISET MAHASISWA PROGRAM STUDI MANAJEMEN UNIVERSITAS BATURAJA MELALUI PELATIHAN OLAH DATA STATISTIK DENGAN SPSS Rahayu, Sri; Syafe’i, Darman; Dahlia, Dahlia
Jurnal Terapan Abdimas Vol 8, No 2 (2023)
Publisher : UNIVERSITAS PGRI MADIUN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25273/jta.v8i2.14681

Abstract

Abstract. Field research revealed that students frequently struggled to comprehend the data they used for their studies. This is due to the misconception that statistics are challenging among students and their lack of understanding of how SPSS Statistics is applied. Also, the majority of students lack research experience and are unable to use the program. The SPSS application is the data processing tool that is frequently employed in academic research. The goal of this training is to inspire and motivate students by demonstrating that using SPSS to analyze research data is not as challenging as it first appears, and by giving them the knowledge and skills necessary to process data using SPSS apps to complete their final assignments. In this training exercise, counseling, workshops, and conversations are employed as tactics. The goal of this activity's implementation is to assist students get better at performing data analysis using the SPSS program. Also, as a result of their training, participants should be able to use the SPSS program to create thesis and study that can be uploaded. There were 30 students enrolled in the training. According to the training's outcomes, 80% of students no longer felt that processing data was challenging, indicating that they were already familiar with how to use the SPSS program. Also, students' skills are improving compared to before the training was done, making them more useful and provisional for creating the final product. Abstrak. Penelitian lapangan mengungkapkan bahwa mahasiswa sering berjuang untuk memahami data yang mereka gunakan untuk studi mereka. Hal ini disebabkan miskonsepsi bahwa statistika merupakan tantangan di kalangan mahasiswa dan kurangnya pemahaman mereka tentang bagaimana SPSS Statistik diterapkan. Selain itu, sebagian besar mahasiswa tidak memiliki pengalaman penelitian dan tidak dapat menggunakan program tersebut. Aplikasi SPSS adalah alat pengolah data yang sering digunakan dalam penelitian akademik. Tujuan dari pelatihan ini adalah untuk menginspirasi dan memotivasi mahasiswa dengan mendemonstrasikan bahwa menggunakan SPSS untuk menganalisis data penelitian tidak sesulit kelihatannya, dan dengan memberi mereka pengetahuan dan keterampilan yang diperlukan untuk mengolah data menggunakan aplikasi SPSS untuk menyelesaikan tugas akhir mereka. Dalam latihan ini, konseling, lokakarya, dan percakapan digunakan sebagai taktik. Tujuan pelaksanaan kegiatan ini adalah untuk membantu mahasiswa menjadi lebih baik dalam melakukan analisis data dengan menggunakan program SPSS. Selain itu, sebagai hasil pelatihan, peserta diharapkan dapat menggunakan program SPSS untuk membuat skripsi dan kajian yang dapat diunggah. Ada 30 siswa yang terdaftar dalam pelatihan tersebut. Menurut hasil pelatihan, 80% mahasiswa tidak lagi merasa bahwa pengolahan data itu sulit, yang menunjukkan bahwa mereka sudah terbiasa menggunakan program SPSS. Juga, keterampilan mahasiswa meningkat dibandingkan sebelum pelatihan dilakukan, membuat mereka lebih berguna dan bekal untuk membuat laporan akhir.   
INOVASI PRODUK SEBAGAI MEDIASI PENGARUH ORIENTASI PASAR DAN ORIENTASI KEWIRAUSAHAAN TERHADAP KINERJA UMKM Rahayu, Sri; Syafe’i, Darman; Dahlia, Dahlia; Wiranata, Hilmi; Sari, Palupi Indah
Jesya (Jurnal Ekonomi dan Ekonomi Syariah) Vol 8 No 2 (2025): Artikel Riset Juli 2025
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi Al-Washliyah Sibolga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36778/jesya.v8i2.2184

Abstract

The success of Micro, Small, and Medium Enterprises (MSMEs) in maintaining business sustainability largely depends on their ability to develop innovative strategies rooted in market orientation and entrepreneurial orientation. In South Sumatra, MSMEs are required to produce superior products with high competitiveness in order to survive in a dynamic and competitive market. This study aims to analyze the influence of market orientation and entrepreneurial orientation on product innovation; analyze the influence of market orientation, entrepreneurial orientation, and product innovation on MSME performance; and examine the mediating role of product innovation in the relationship between market orientation and entrepreneurial orientation on MSME performance in South Sumatra. This research employed a quantitative approach using a survey method. Data were collected through Google Forms from 100 MSME respondents across five cities in South Sumatra. Data were analyzed using multiple linear regression with the assistance of SPSS version 26. Hypothesis testing was conducted through t-tests, F-tests, and the measurement of the coefficient of determination (R²). The results show that market orientation and entrepreneurial orientation have a positive and significant influence on product innovation, with an F-value of 912.447 and R² of 0.950. Both market orientation and entrepreneurial orientation also significantly affect MSME performance, with an F-value of 708.659 and R² of 0.936. Furthermore, product innovation has a very significant impact on MSME performance, with an R² of 0.989. Product innovation also acts as a mediator that strengthens the influence of market orientation and entrepreneurial orientation on MSME performance. Market orientation and entrepreneurial orientation play a crucial role in driving product innovation, which in turn significantly impacts MSME performance. Product innovation is proven to be a strong mediating variable in this relationship. The practical implication of these findings is the need to strengthen strategic and innovative aspects to enhance the competitiveness and sustainability of MSMEs in South Sumatra.