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All Journal Jesya (Jurnal Ekonomi dan Ekonomi Syariah) Jurnal Ilmiah Ekonomika
Sari, Palupi Indah
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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PENGARUH MOTIVASI KERJA DAN KEPUASAN KERJA TERHADAP KINERJA KARYAWAN PADA PT. NINJA XPRESS CABANG BATURAJA Widayat, Agung; Rabiulkhri, Mailani; Herlina, Tati; Sari, Palupi Indah; Adrian Nova, Gitta Destalya
Ekonomika Vol 17 No 2 (2024): Jurnal Ilmiah Ekonomika
Publisher : Fakultas Ekonomi dan Bisnis Universitas Baturaja

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Abstract

This research aimed to determine the influence of work motivation and job satisfaction on employees’ performance at PT. Ninja Xpress Baturaja Branch. The data collection technique used in this research was through distributing questionnaires. The total population was 39 people. The data analysis technique used was Multiple Linear Regression. Based on the partial analysis results, there was a positive influence of work motivation on employees’ performance with a calculated t value of 2,264. The job satisfaction variable had a positive influence on employees’ performance with a calculated t value of 3,438. Simultaneously, it was found that there was an influence of work motivation and job satisfaction on employees’ performance at PT Ninja Xpress Baturaja Branch. The coefficient of determination (R2) obtained was 0.449. This showed that the contribution of the influence of work motivation and job satisfaction on employees’ performance was 44.90%, while the remaining 55.10% was influenced by other variables outside this research, namely knowledge, skills, abilities and attitudes that were not included in this research, for example abilities, improving results. achieved, work enthusiasm, self-development, quality and efficiency (Sutrisno, 2020:104).
INOVASI PRODUK SEBAGAI MEDIASI PENGARUH ORIENTASI PASAR DAN ORIENTASI KEWIRAUSAHAAN TERHADAP KINERJA UMKM Rahayu, Sri; Syafe’i, Darman; Dahlia, Dahlia; Wiranata, Hilmi; Sari, Palupi Indah
Jesya (Jurnal Ekonomi dan Ekonomi Syariah) Vol 8 No 2 (2025): Artikel Riset Juli 2025
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi Al-Washliyah Sibolga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36778/jesya.v8i2.2184

Abstract

The success of Micro, Small, and Medium Enterprises (MSMEs) in maintaining business sustainability largely depends on their ability to develop innovative strategies rooted in market orientation and entrepreneurial orientation. In South Sumatra, MSMEs are required to produce superior products with high competitiveness in order to survive in a dynamic and competitive market. This study aims to analyze the influence of market orientation and entrepreneurial orientation on product innovation; analyze the influence of market orientation, entrepreneurial orientation, and product innovation on MSME performance; and examine the mediating role of product innovation in the relationship between market orientation and entrepreneurial orientation on MSME performance in South Sumatra. This research employed a quantitative approach using a survey method. Data were collected through Google Forms from 100 MSME respondents across five cities in South Sumatra. Data were analyzed using multiple linear regression with the assistance of SPSS version 26. Hypothesis testing was conducted through t-tests, F-tests, and the measurement of the coefficient of determination (R²). The results show that market orientation and entrepreneurial orientation have a positive and significant influence on product innovation, with an F-value of 912.447 and R² of 0.950. Both market orientation and entrepreneurial orientation also significantly affect MSME performance, with an F-value of 708.659 and R² of 0.936. Furthermore, product innovation has a very significant impact on MSME performance, with an R² of 0.989. Product innovation also acts as a mediator that strengthens the influence of market orientation and entrepreneurial orientation on MSME performance. Market orientation and entrepreneurial orientation play a crucial role in driving product innovation, which in turn significantly impacts MSME performance. Product innovation is proven to be a strong mediating variable in this relationship. The practical implication of these findings is the need to strengthen strategic and innovative aspects to enhance the competitiveness and sustainability of MSMEs in South Sumatra.
Co-Authors Adrian Nova, Gitta Destalya Dahlia Dahlia Rabiulkhri, Mailani SRI RAHAYU Syafe’i, Darman Tati Herlina Widayat, Agung Wiranata, Hilmi