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All Journal JURNAL FARMASIMED (JFM) Indonesian Journal of Halal Research Jurnal Pengabdian UMKM
Sugihantoro Sugihantoro
Unknown Affiliation
Religion Biochemistry, Genetics & Molecular Biology Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Medicine & Pharmacology Other

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PEMANFAATAN SOCIAL MEDIA SEBAGAI ALAT KOMUNIKASI PEMASARAN DIGITAL UMKM DAN PARIWISATA DI WILAYAH BOJONGMENTENG LEBAK BANTEN Sugihantoro, Sugihantoro; Niken Restaty, Santa Maria; Indhea, Haniyah Nabilah; Shadra, Asfar Mulla
Jurnal Pengabdian UMKM Vol. 3 No. 2 (2024): Juli
Publisher : Pusat Studi UMKM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36448/jpu.v3i2.60

Abstract

Tujuan pengabdian kepada masyarakat ini baik dalam bidang UMKM maupun pariwisata, dapat membantu memaksimlkan peran social media untuk mendukung aktivitas komunikasi pemasaran. Cara-cara pengenalan produk UMKM yang semula bersifat konvensional, kini juga telah mengalami pergeseran yang sangat signifikan dengan munculnya teknologi digital. Di antara bentuk media digital yang berkembang sangat pesat adalah sosial media baik facebook, instagram, tiktok, youtube dan sebagainya. Diharapkan pemanfaatan social media secara tepat, akan mampu mendukung pertumbuhan sektor pariwisata dan pangsa pasar UMKM yang tidak lagi berkonsentrasi pada pasar lokal Bojongmenteng, namun juga pangsa pasar nasional, bahkan internasional. Pengabdian kepada masyarakat telah dilaksanakan pada tanggal 22 Februari 2024 dan berlokasi di Desa Bojongmenteng, Kecamatan Leuwidamar, Kabupaten Lebak Banten secara tatap muka (offline). Pelaksanaan pengabdian kepada masyarakat dengan peserta para pelaku UMKM dan pelaku pariwisata memiliki manfaat yang nyata dirasakan oleh peserta. Setelah mengikuti pelatihan dalam pembuatan dan pengelolaan akun social media, para peserta menyadari pentingnya suatu social media dalam mendukung promosi UMKM dan pariwisata. Bahkan diantaranya langsung praktek membuat akun dan channel untuk mempromosikan UMKM-nya. Dari evaluasi yang juga menunjukkan terjadinya peningkatan pegetahuan pelaku UMKM dan stakeholder pariwisata pemerintah desa Bojongmenteng, Lebak Banten terhadap social media dan manfaatnya untuk mendukung komunikasi pemasaran UMKM dan pariwisata.
The Influence of Perception of Halal Labels and Brand Image on Cosmetic Purchasing Decisions Among Millennials Hakim, Abdul; Sugihantoro, Hajar; Maulina, Novia; Nasichuddin, Achmad; Setiawan, Abdul Malik; Nicotiana, Diah Ayu
Indonesian Journal of Halal Research Vol. 6 No. 2 (2024): August
Publisher : UIN Sunan Gunung Djati Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/ijhar.v6i2.37077

Abstract

The cosmetics industry consistently requires up-to-date research to develop effective marketing strategies that attract consumers and build their trust. This research aims to analyze how Millennials perceive halal labels and brand image in relation to their purchasing decisions for cosmetics. The study utilized an associative research method with a quantitative approach, employing purposive sampling and a questionnaire as its instrument. Data was processed using structural equation modeling-partial least squares (SEM-PLS) analysis. The findings indicate a strong positive correlation between the perception of halal labels and Millennials' purchasing decisions for cosmetics, as halal certification is a crucial factor for this demographic. Additionally, the study found that a positive brand image also significantly influences purchasing decisions, as consumers prefer products that are recognized for their quality, safety, and popularity. The practical implications for the cosmetics industry are evident: understanding the factors that drive purchasing decisions can help companies make the best strategic choices. It is recommended that companies consistently maintain halal certification on their products and focus on building a strong brand image, as both factors play a critical role in influencing consumer decisions.
Evaluation of Vaccine Cold Chain Storage at Karangrejo Public Health Center in Tulungagung Regency in 2025 Izzah, Fatiya Nurul; Sugihantoro, Hajar; Hakim, Abdul; Maulina, Novia; Muti'ah, Roihatul
Jurnal FARMASIMED (JFM) Vol 8 No 2 (2026): Jurnal Farmasimed (JFM)
Publisher : Fakultas Farmasi Institut Kesehatan Medistra Lubuk Pakam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35451/zdb8gq71

Abstract

Vaccine storage is an important aspect of vaccine cold chain management. If not done properly, it can cause vaccine damage, rendering the vaccine ineffective and unusable. This study aims to evaluate the suitability of vaccine storage at the Karangrejo Community Health Center in Tulungagung Regency based on the 2021 Guidelines for Vaccine Management in Health Care Facilities and Minister of Health Regulation No. 12 of 2017. This study used a descriptive qualitative method with an observational approach. Data were collected through direct observation using a checklist and interviews with personnel responsible for vaccine storage. The highest percentage of compliance was found in the vaccine storage condition indicator at 95% with 5% non-compliance, followed by the vaccine refrigerator condition at 89% with 11% non-compliance, storage facilities and infrastructure at 84% and 16% non-compliance, and vaccine refrigerator maintenance at 82% and 18% non-compliance. The conclusion of this study is that the cold chain management of vaccine storage at the Karangrejo Community Health Center in Tulungagung Regency achieved 87.5% compliance and 12.5% non-compliance with the 2021 Guidelines for Vaccine Management in Health Care Facilities and Minister of Health Regulation No. 12 of 2017.
Co-Authors Abdul Hakim Abdul Malik Setiawan Ali Djamhuri Indhea, Haniyah Nabilah Izzah, Fatiya Nurul Muti'ah, Roihatul Nasichuddin, Achmad Nicotiana, Diah Ayu Niken Restaty, Santa Maria Novia Maulina Nur Miya Zakiya Shadra, Asfar Mulla