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All Journal Indonesian Journal of Halal Research Jurnal Ners Jurnal Pengabdian UMKM
Sugihantoro Sugihantoro
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Religion Biochemistry, Genetics & Molecular Biology Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Medicine & Pharmacology Nursing Other

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PEMANFAATAN SOCIAL MEDIA SEBAGAI ALAT KOMUNIKASI PEMASARAN DIGITAL UMKM DAN PARIWISATA DI WILAYAH BOJONGMENTENG LEBAK BANTEN Sugihantoro, Sugihantoro; Niken Restaty, Santa Maria; Indhea, Haniyah Nabilah; Shadra, Asfar Mulla
Jurnal Pengabdian UMKM Vol. 3 No. 2 (2024): Juli
Publisher : Pusat Studi UMKM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36448/jpu.v3i2.60

Abstract

Tujuan pengabdian kepada masyarakat ini baik dalam bidang UMKM maupun pariwisata, dapat membantu memaksimlkan peran social media untuk mendukung aktivitas komunikasi pemasaran. Cara-cara pengenalan produk UMKM yang semula bersifat konvensional, kini juga telah mengalami pergeseran yang sangat signifikan dengan munculnya teknologi digital. Di antara bentuk media digital yang berkembang sangat pesat adalah sosial media baik facebook, instagram, tiktok, youtube dan sebagainya. Diharapkan pemanfaatan social media secara tepat, akan mampu mendukung pertumbuhan sektor pariwisata dan pangsa pasar UMKM yang tidak lagi berkonsentrasi pada pasar lokal Bojongmenteng, namun juga pangsa pasar nasional, bahkan internasional. Pengabdian kepada masyarakat telah dilaksanakan pada tanggal 22 Februari 2024 dan berlokasi di Desa Bojongmenteng, Kecamatan Leuwidamar, Kabupaten Lebak Banten secara tatap muka (offline). Pelaksanaan pengabdian kepada masyarakat dengan peserta para pelaku UMKM dan pelaku pariwisata memiliki manfaat yang nyata dirasakan oleh peserta. Setelah mengikuti pelatihan dalam pembuatan dan pengelolaan akun social media, para peserta menyadari pentingnya suatu social media dalam mendukung promosi UMKM dan pariwisata. Bahkan diantaranya langsung praktek membuat akun dan channel untuk mempromosikan UMKM-nya. Dari evaluasi yang juga menunjukkan terjadinya peningkatan pegetahuan pelaku UMKM dan stakeholder pariwisata pemerintah desa Bojongmenteng, Lebak Banten terhadap social media dan manfaatnya untuk mendukung komunikasi pemasaran UMKM dan pariwisata.
The Influence of Perception of Halal Labels and Brand Image on Cosmetic Purchasing Decisions Among Millennials Hakim, Abdul; Sugihantoro, Hajar; Maulina, Novia; Nasichuddin, Achmad; Setiawan, Abdul Malik; Nicotiana, Diah Ayu
Indonesian Journal of Halal Research Vol. 6 No. 2 (2024): August
Publisher : UIN Sunan Gunung Djati Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/ijhar.v6i2.37077

Abstract

The cosmetics industry consistently requires up-to-date research to develop effective marketing strategies that attract consumers and build their trust. This research aims to analyze how Millennials perceive halal labels and brand image in relation to their purchasing decisions for cosmetics. The study utilized an associative research method with a quantitative approach, employing purposive sampling and a questionnaire as its instrument. Data was processed using structural equation modeling-partial least squares (SEM-PLS) analysis. The findings indicate a strong positive correlation between the perception of halal labels and Millennials' purchasing decisions for cosmetics, as halal certification is a crucial factor for this demographic. Additionally, the study found that a positive brand image also significantly influences purchasing decisions, as consumers prefer products that are recognized for their quality, safety, and popularity. The practical implications for the cosmetics industry are evident: understanding the factors that drive purchasing decisions can help companies make the best strategic choices. It is recommended that companies consistently maintain halal certification on their products and focus on building a strong brand image, as both factors play a critical role in influencing consumer decisions.
Evaluation of the Appropriateness of Medication Use in Outpatients with Depression at Radjiman Wediodiningrat Mental Hospital, Lawang, Malang Regency, in 2024 Sugihantoro, Hajar; Qurrota'aini, Puspita Rahma; Wahyudi, Eko Denny
Jurnal Ners Vol. 10 No. 2 (2026)
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jn.v10i2.54736

Abstract

Depression is a mood disorder characterized by profound feelings of sadness. It frequently occurs across various societal strata and is a leading factor contributing to suicide. Multiple therapeutic approaches are available for treating depression, including antidepressants, antipsychotics, anxiolytics, and anticholinergics. However, the use of psychotropic drug combinations often lacks precision. This study aims to analyze the drug utilization profile and assess the appropriateness of medication use in outpatient depression patients at Dr. Radjiman Wediodiningrat Mental Hospital, Lawang, in 2024, focusing on correct indication, patient suitability, drug selection, and dosing accuracy. Data were collected retrospectively from medical records of depression patients in 2024, using a probability sampling technique. A total of 94 medical records met the inclusion criteria. The obtained data is evaluated for its precision based on therapy guidelines. The research results on drug use profiles show that the most commonly used drug therapy combination is antidepressants with antipsychotics and anxiolytics, at 36%.of prescriptions. Evaluation of drugs use revealed that 100% were appropriate in terms of indication, 100% were suitable for the patient, 93.6% were appropriate in drug selection, and 96% had accurate dosing.
Co-Authors Abdul Hakim Abdul Malik Setiawan Ali Djamhuri Indhea, Haniyah Nabilah Nasichuddin, Achmad Nicotiana, Diah Ayu Niken Restaty, Santa Maria Novia Maulina Nur Miya Zakiya Qurrota'aini, Puspita Rahma Shadra, Asfar Mulla Wahyudi, Eko Denny