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Discourse of Conflict between Corruption Eradication Commission (KPK) Versus Indonesia Police (Polri) at kompas.com Qathrunnada, Zalfa; Nugroho, Catur
Indonesian Journal of Social Science Research Vol 5 No 2 (2024): Indonesian Journal of Social Science Research (IJSSR)
Publisher : Future Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11594/ijssr.05.02.16

In eradicating corruption, KPK is required to be the central institution that plays a crucial role in overcoming corrupt practices at various levels of society. Ironically, this corruption phenomenon has involved KPK members, even the highest leadership of the 2019-2023 KPK chairman named Firli Bahuri, who was decided as a corruption suspect on November 22, 2023, and became history in Indonesia. The incident highlighted the complexities and challenges faced by this anti-corruption agency and attracted the attention of many parties, including the media. Kompas.com is the most trusted media platform for Indonesians in 2023 and has quite a lot of news intensity about Firli Bahuri's resistance. Therefore, this research aims to reveal Kompas.com in producing texts, to find Kompas.com in producing discourse based on ideology and media interests, and to find Kompas.com in building perspectives and representations based on the external context of media and politics in Indonesia. The author uses Fairclough's Critical Discourse Analysis (CDA) method for this research. The research shows that Kompas.com's dominant discourse attempts to maintain balance by using many direct quotes from official sources and focusing on the legal process. Kompas avoids direct criticism of Firli or other parties involved in the case. By not highlighting the allegations or evidence against Firli in-depth, Kompas is trying to maintain neutrality and not appear to favor one side. However, this could be interpreted as a form of veiled support.

Discourse of Conflict between Corruption Eradication Commission (KPK) Versus Indonesia Police (Polri) at kompas.com Qathrunnada, Zalfa; Nugroho, Catur
Indonesian Journal of Social Science Research Vol. 5 No. 2 (2024): Indonesian Journal of Social Science Research (IJSSR)
Publisher : Future Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11594/ijssr.05.02.16

In eradicating corruption, KPK is required to be the central institution that plays a crucial role in overcoming corrupt practices at various levels of society. Ironically, this corruption phenomenon has involved KPK members, even the highest leadership of the 2019-2023 KPK chairman named Firli Bahuri, who was decided as a corruption suspect on November 22, 2023, and became history in Indonesia. The incident highlighted the complexities and challenges faced by this anti-corruption agency and attracted the attention of many parties, including the media. Kompas.com is the most trusted media platform for Indonesians in 2023 and has quite a lot of news intensity about Firli Bahuri's resistance. Therefore, this research aims to reveal Kompas.com in producing texts, to find Kompas.com in producing discourse based on ideology and media interests, and to find Kompas.com in building perspectives and representations based on the external context of media and politics in Indonesia. The author uses Fairclough's Critical Discourse Analysis (CDA) method for this research. The research shows that Kompas.com's dominant discourse attempts to maintain balance by using many direct quotes from official sources and focusing on the legal process. Kompas avoids direct criticism of Firli or other parties involved in the case. By not highlighting the allegations or evidence against Firli in-depth, Kompas is trying to maintain neutrality and not appear to favor one side. However, this could be interpreted as a form of veiled support.

Audio-post Company Communication Strategy in Jakarta on Maintaining Client Loyalty in Television Advertising Qathrunnada, Zalfa; Nugroho, Catur
LONTAR: Jurnal Ilmu Komunikasi Vol. 11 No. 1 (2023): Lontar : Jurnal Ilmu Komunikasi
Publisher : Program Studi Ilmu Komunikasi Universitas Serang Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30656/lontar.v11i1.6167

The visual package of an advertisement on television will not be communicated perfectly to the audience if itâ€™s not supported by good audio quality and those who have a role in making audio in television advertisements are audio-post companies. Advertising spending in Indonesia continues to increase every year by seven percent and dominated by television commercial with a total of 79.2 percent. Based on this, more and more audio-post companies are emerging now that produce audio for television commercial in Jakarta and certainly makes competition in this industry more obvious. But even so, they still have their loyal clients that have stayed from the past until now. One of these audio-post companies is Cut2Cut studio, which was founded in 2002 and has loyal clients from well-known brands. Therefore, this study aims to find out how Cut2Cut studio's communication strategy maintains client loyalty to television commercial. The method used is qualitative with a case study approach. The results of the study state that Cut2Cut studio carries out several strategic stages including formulating strategies that focus on approaching clients, implementing strategies by maintaining communication with clients as well as providing special treatment, as well as evaluating strategies by conducting routine evaluations based on obstacles that need to be discussed

PENGUATAN IDENTITAS KAMPUNG ADAT MELALUI EKSPLORASI NILAI LOKAL UNTUK PEMBERDAYAAN KOMUNITAS PARIWISATA DI KAMPUNG ADAT MIDUANA CIANJUR Mahadian, Adi Bayu; Qathrunnada, Zalfa; Prdana, Yoka; Wulandari, Astri; Santi, Astaria Eka
BANTENESE : JURNAL PENGABDIAN MASYARAKAT Vol. 8 No. 1 (2026): Bantenese: Jurnal Pengabdian Masyarakat
Publisher : Pusat Studi Sosial dan Pengabdian Masyarakat Fisipkum Universitas Serang Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30656/kh3cp571

Program pengabdian ini dilaksanakan di Kampung Adat Miduana, Cianjur, sebuah komunitas tradisional yang masih menjaga kearifan lokal namun mulai menghadapi peningkatan minat wisata budaya. Tujuan kegiatan adalah memperkuat kapasitas komunikasi masyarakat—khususnya kemampuan storytelling digital—agar potensi budaya dapat dipromosikan secara berkelanjutan dan berbasis komunitas. Pendekatan yang digunakan bersifat partisipatif, dengan pengumpulan data melalui observasi, wawancara mendalam, dan FGD bersama tokoh adat, pemuda, serta pengelola wisata. Hasil menunjukkan bahwa persoalan utama bukan terletak pada keterbatasan potensi, melainkan pada kapasitas pengelolaan: ketiadaan aturan tertulis, kelembagaan yang lemah, promosi digital yang terbatas, serta administrasi kunjungan yang masih manual. Analisis menegaskan pentingnya komunikasi partisipatif, peran opinion leader, proses difusi inovasi, dan sensemaking kolektif dalam membangun kesepahaman dan komitmen warga. Program menghasilkan beberapa langkah strategis, antara lain penyusunan SOP wisata, pengembangan paket wisata tematik, penataan media sosial, digitalisasi registrasi, serta penguatan organisasi pengelola. Intervensi ini menjembatani pelestarian budaya dengan pengelolaan destinasi modern tanpa mengabaikan nilai kesakralan. Secara keseluruhan, penguatan kapasitas komunikasi dan storytelling digital terbukti krusial dalam membangun tata kelola wisata berbasis komunitas yang inklusif, etis, dan berkelanjutan

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