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All Journal Cakrawala: Jurnal Litbang Kebijakan Journal of Research in Social Science and Humanities
Djoko Baruno, Agustiawan
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Religion Arts Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Social Sciences Other

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Factors Influencing Students' Higher Education: Marketing, Fees, Word of Mouth Djoko Baruno, Agustiawan; Ady, Sri Utami; Brumadyadisty, Garry
Journal of Research in Social Science and Humanities Vol 4, No 2 (2024)
Publisher : Utan Kayu Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47679/jrssh.v4i2.152

Abstract

This study investigates the influence of digital marketing, tuition fees, and word-of-mouth (WOM) promotion on students' decision to choose the Faculty of Economics and Business at Dr Soetomo University. This multi-faceted decision-making process is shaped by various factors, including the interaction between digital marketing efforts, tuition fees, and WOM promotions. This study aims to understand how these factors interact and influence student choice. Using a cross-sectional survey design, data was collected from 100 undergraduate students from the Faculty of Economics and Business at Dr Soetomo University. Data was collected using a structured questionnaire distributed online via Google Forms. The results showed that digital marketing alone did not significantly influence students' decision to choose Unitomo. However, tuition fees and WOM have a significant partial impact on student choice. In addition, when considered together, digital marketing, tuition fees, and WOM significantly influence the decision-making process. The most dominant factor influencing students' decision is tuition fees. The implications of these findings suggest that while digital marketing needs to be optimised, conventional methods and word of mouth remain important in influencing student decisions. Universities should consider integrating effective digital marketing strategies with strong word-of-mouth campaigns to enhance their recruitment efforts. This study contributes valuable insights for higher education marketers and policy makers who aim to attract and retain students effectively.
Tourism Communication Strategies for Promoting Cultural Heritage in Sumenep: Analyzing Stakeholder Roles and Engagement Sufa, Siska Armawati; Riyadi, Slamet; Djoko Baruno, Agustiawan; Priyambodo, Priyambodo; Brumadyadisty, Garry
CAKRAWALA Vol 18, No 2: Desember 2024
Publisher : Badan Penelitian dan Pengembangan Provinsi Jawa Timur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32781/cakrawala.v18i2.724

Abstract

This research investigates the tourism communication strategies used to promote Sumenep’s cultural heritage, focusing on the roles and engagement of key stakeholders such as local government, tourism operators, community leaders, and cultural institutions. The study, using a qualitative approach and thematic analysis via NVIVO software, examines how communication is structured and coordinated among these groups to enhance tourism. The findings highlight that successful tourism communication relies on strong collaboration between local authorities and community leaders, with cultural events and heritage preservation playing a central role. The research concludes by recommending improved communication strategies through stakeholder alignment and the inclusion of local cultural narratives for better tourism development in the region.
Tourism Communication Strategies for Promoting Cultural Heritage in Sumenep: Analyzing Stakeholder Roles and Engagement Sufa, Siska Armawati; Riyadi, Slamet; Djoko Baruno, Agustiawan; Priyambodo, Priyambodo; Brumadyadisty, Garry
Cakrawala Vol. 18 No. 2: Desember 2024
Publisher : Badan Riset dan Inovasi Daerah Provinsi Jawa Timur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32781/cakrawala.v18i2.724

Abstract

This research investigates the tourism communication strategies used to promote Sumenep’s cultural heritage, focusing on the roles and engagement of key stakeholders such as local government, tourism operators, community leaders, and cultural institutions. The study, using a qualitative approach and thematic analysis via NVIVO software, examines how communication is structured and coordinated among these groups to enhance tourism. The findings highlight that successful tourism communication relies on strong collaboration between local authorities and community leaders, with cultural events and heritage preservation playing a central role. The research concludes by recommending improved communication strategies through stakeholder alignment and the inclusion of local cultural narratives for better tourism development in the region.
Co-Authors Brumadyadisty, Garry Priyambodo Priyambodo Slamet Riyadi SRI UTAMI ADY Sufa, Siska Armawati