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All Journal Cakrawala: Jurnal Litbang Kebijakan Journal of Research in Social Science and Humanities
Djoko Baruno, Agustiawan
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Religion Arts Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Social Sciences Other

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Journal : Cakrawala: Jurnal Litbang Kebijakan

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Tourism Communication Strategies for Promoting Cultural Heritage in Sumenep: Analyzing Stakeholder Roles and Engagement Sufa, Siska Armawati; Riyadi, Slamet; Djoko Baruno, Agustiawan; Priyambodo, Priyambodo; Brumadyadisty, Garry
CAKRAWALA Vol 18, No 2: Desember 2024
Publisher : Badan Penelitian dan Pengembangan Provinsi Jawa Timur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32781/cakrawala.v18i2.724

Abstract

This research investigates the tourism communication strategies used to promote Sumenep’s cultural heritage, focusing on the roles and engagement of key stakeholders such as local government, tourism operators, community leaders, and cultural institutions. The study, using a qualitative approach and thematic analysis via NVIVO software, examines how communication is structured and coordinated among these groups to enhance tourism. The findings highlight that successful tourism communication relies on strong collaboration between local authorities and community leaders, with cultural events and heritage preservation playing a central role. The research concludes by recommending improved communication strategies through stakeholder alignment and the inclusion of local cultural narratives for better tourism development in the region.
Tourism Communication Strategies for Promoting Cultural Heritage in Sumenep: Analyzing Stakeholder Roles and Engagement Sufa, Siska Armawati; Riyadi, Slamet; Djoko Baruno, Agustiawan; Priyambodo, Priyambodo; Brumadyadisty, Garry
Cakrawala Vol. 18 No. 2: Desember 2024
Publisher : Badan Riset dan Inovasi Daerah Provinsi Jawa Timur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32781/cakrawala.v18i2.724

Abstract

This research investigates the tourism communication strategies used to promote Sumenep’s cultural heritage, focusing on the roles and engagement of key stakeholders such as local government, tourism operators, community leaders, and cultural institutions. The study, using a qualitative approach and thematic analysis via NVIVO software, examines how communication is structured and coordinated among these groups to enhance tourism. The findings highlight that successful tourism communication relies on strong collaboration between local authorities and community leaders, with cultural events and heritage preservation playing a central role. The research concludes by recommending improved communication strategies through stakeholder alignment and the inclusion of local cultural narratives for better tourism development in the region.
Co-Authors Brumadyadisty, Garry Priyambodo Priyambodo Slamet Riyadi SRI UTAMI ADY Sufa, Siska Armawati