Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal Journal of Research in Social Science and Humanities
Nespia, Rian
Unknown Affiliation
Religion Arts Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Social Sciences Other

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
THE INFLUENCE OF PRODUCT DESIGN AND PRICE ON THE DECISION TO PURCHASE ADIDAS SHOES (Case Study in Bengkulu City Community) Prayoga, Anggi Josetio; Efindi, Alek Sulaiman; Heriyanto, Emy; Nespia, Rian
Journal of Research in Social Science and Humanities Vol 4, No 2 (2024)
Publisher : Utan Kayu Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47679/jrssh.v4i2.164

Abstract

This research aims to determine the influence of product design and Price on purchasing decisions for Adidas shoes (case study in the people of Bengkulu City). This research uses a quantitative approach. This research was conducted on the people of the city of Bengkulu. The population used in this research was all the people of Bengkulu who knew and were familiar with Adidas brand shoe products. The sample in this study consisted of 75 respondents using the accidental sampling method. Data collection techniques in this research used observation, interviews, and questionnaires. The data analysis technique in this research uses Multiple Linear Regression Analysis, Classical Assumption Test, t-test and F Test. The results of this research show that the Product Design variable partially has a significant influence on the decision to purchase Adidas shoes with a significance value of 0.005 0.05; the price variable partially has a considerable influence on the decision to purchase Adidas shoes with a significance value of 0.016 0.05, then the product design and price variables simultaneously have a significant influence on the decision to purchase Adidas shoes with a significance value of 0.000 0.05.
Co-Authors Efindi, Alek Sulaiman Heriyanto, Emy Prayoga, Anggi Josetio