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Analysis of Aceh TV Programs in An Effort to Preserve Aceh Culture Zulqaidah; Zainuddin T; Arif Ramdan
JOURNAL OF SOCIETY INNOVATION AND DEVELOPMENT Vol 1 No 1 (2019): Journal of Society Innovation and Development
Publisher : Winaya Inspirasi Nusantara Foundation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63924/jsid.v1i1.33

Abstract

The problems contained in the problem formulation are (1) What is the vision and mission of Aceh TV. And how Aceh TV realizes the vision and mission. (2) What programs are aired by Aceh TV related to the preservation of Aceh culture. (3) Does the program broadcast by Aceh TV support the preservation of Aceh culture. The purpose of this research is to find out the vision and mission of Aceh TV, and how Aceh TV realizes the vision and mission in preserving Aceh culture. To find out the programs aired by Aceh TV related to the preservation of Aceh culture, and also to find out whether the programs broadcast by Aceh TV support the preservation of Aceh. This type of research is qualitative research with data collection techniques namely observation, interviews, and documentation. The results of this study found that Aceh TV in realizing its vision and mission is by re-exploring Aceh's cultural values, so that people can learn about the culture. Aceh TV programs aired related to the preservation of Aceh culture, namely Ca'e Bak Jamboe, Meudikee, Ratoh, Seumapa, Seumeubeut, Piasan Aceh, Akai Bang Rusli and Keberni Gayo. The programs broadcast by Aceh TV support the preservation of Aceh's culture. And these programs are also still within the limits of Islamic law. The recommendations in this study are that Aceh TV is expected to add more programs related to culture. It is hoped that Aceh TV can reduce the Aceh song playback program, and it is also hoped that Aceh TV can improve the quality of the programs aired.
Studi Netnografi Akun Instagram @Quranreview dalam Menyampaikan Dakwah Kepada Gen Z Ulfa Azkia; Hasan Basri M. Nur; Zainuddin T
Da'watuna: Journal of Communication and Islamic Broadcasting Vol. 5 No. 4 (2025): Da'watuna: Journal of Communication and Islamic Broadcasting
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/dawatuna.v5i4.9060

Abstract

This study aims to examine the forms of da'wah message delivery and the patterns of digital social interaction found on the Instagram account @quranreview targeting Generation Z. The research employs a qualitative descriptive approach using netnography as the main method, and the AIDA model (Attention, Interest, Desire, Action) as the analytical framework to assess the effectiveness of digital da'wah communication. Data were collected through observations of content and comment interactions published between January and April 2025. The findings reveal that @quranreview successfully applies the full AIDA model in its content, starting with distinctive visuals and relevant topics to attract attention, reflective narratives that sustain interest, empathetic language that evokes spiritual desire, and finally encouraging real actions such as sharing content, engaging in discussions, and joining online da'wah activities. The digital social interactions show active, empathetic, and reflective two-way communication. Audiences are not merely passive recipients of messages but actively construct meaning through comments, personal stories, and spiritual discourse. This study concludes that @quranreview delivers relevant, engaging, and participatory digital da'wah and successfully creates a dialogical space that aligns with the communication characteristics of Generation Z on social media.