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PELATIHAN DIGITAL MARKETING UNTUK MENINGKATKAN PEMASARAN PRODUK UMKM GULA AREN DESA PATEMON Rasyidi, Ahmad Hafas; Dassucik, Dassucik; Hasanah, Ikromatul; Kulsum, Ummi; Agustin, Reza Dwi; Hasbullah, Sahrul; Rofiqi, Lutfi
MIMBAR INTEGRITAS : Jurnal Pengabdian Vol 3 No 2 (2024): AGUSTUS 2024
Publisher : Biro Administrasi dan Akademik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/mimbarintegritas.v3i2.4823

Abstract

Di era modern ini, digital marketing berkembang pesat dengan fitur-fitur menarik yang ada disetiap aplikasinya. Hal ini seimbang dengan berkembangnya smartphone yang kian menjangkau semua kalangan, dari remaja hingga orang tua. Akan tetapi ditengah berkembangnya smartphone, tidak diimbangi dengan pemanfaatan yang baik. hal ini terjadi pada masyarakat Desa Patemon Kecamatan Bungatan Situbondo. Mayoritas masyarakat desa memiliki smartphone yang dapat dimanfaatkan sebagai media untuk penjualan jika mereka bisa memanfaatkannya. Penghasilan sehari-hari menggantungkan pada penjualan gula aren yang mereka olah sendiri. Tempat berjualan dilakukan di pasar tradisional dengan harga bersaing dengan satu sama lainnya. Kegiatan pengabdian ini dilaksanakan dengan metode penyuluhan dan pelatihan secara langsung untuk memanfaatkan digital marketing sebagai media untuk memasarkan produk gula aren. Hasil dari pengabdian ini masyarakat dapat memahami pentingnya digital marketing dalam pemasaran produk dan masyarakat bisa memanfaatkan digital marketing sebagai media pemasaran produk mereka.
A Novel Plaster Dressing: A Combination of Chicken Eggshell Hydrogel Plus Button-Fungus Extract Enhances Wound Healing in Diabetic Patients Rafiqi, Akbar; Nabilatusyifa, Alivianisa; Putri, Oyi Candra Santoso; Hasanah, Ikromatul; Rahmah, Sabrina Firdayani; Andrianto, Dimas
Current Biochemistry Vol. 10 No. 2 (2023)
Publisher : IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/cb.10.2.1

Abstract

Diabetic patients are susceptible to severe wound conditions due to high blood sugar levels and bacterial infections. This study aims to determine the formulation and effectiveness of the hydrogel plaster combination of laying hen eggshells with button mushrooms in curing diabetic wounds. The research methods consisted of making the hydrogel, coagulation test, and antibacterial tests. Hydrogels were made with 5%, 10%, and 20% eggshell concentrations. The coagulation activity test used rabbit blood, which was added with glucose. Antibacterial test was performed using Staphylococcus aureus (S. aureus) and Escherichia coli (E. coli). This research shows that the coagulation activity of F2 and F3 formulations significantly differed from the control, with an average blood clotting time of 64.67 minutes and 63.00 minutes. The antibacterial test results produced a clear zone for S. aureus and E. coli with diameters of 10.27 mm and 9.18 mm for F2, 6.90 mm, and 11.66 mm for F3. This research concludes that hydrogel formulation 3, with 20% eggshell and 6.4% button mushroom, had the best blood clotting effect and antibacterial activity.
STRATEGI PACKAGING PRODUK DALAM MENINGKATKAN PERSEPSI KUALITAS DAN MINAT BELI PADA MAKANAN KEBAB AL-BAIK BESUKI SITUBONDO Hasanah, Ikromatul; Dassucik, Dassucik; Agusti, Agusti
HEI EMA : Jurnal Riset Hukum, Ekonomi Islam, Ekonomi, Manajemen dan Akuntansi Vol. 5 No. 1 (2026): Januari
Publisher : Prodi Hukum Ekonomi Syariah, STI Syariah AL-Hilal SIgli

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61393/heiema.v5i1.375

Abstract

This study aims to explore the product packaging strategy implemented by Kebab Al-Baik in Besuki, Situbondo, in an effort to increase consumer perception of quality and purchasingg interest. The research approachc used is qualitative with a case study method. Data were collected though direct observation, in-depth interviews with business owners and several consumers, and visual documentation of product packaging. The results of the stdy indicate that packaging has an important roole as a brand communication element that is able to shape the perception of product quality in the eyes of consumers. Visual aspect such as design, color, logo, an the use of clean and safe packaging materials give a professional and hygienic impression that strengthens the positive image of the product.