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Dassucik, Dassucik
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The Effect Of Marketing Knowledge Competency And Entrepreneurial Orientation On Marketing Performance Through Marketing Capability In Tempe SMEs In Situbondo Regency Dassucik, Dassucik; Raudatul Jannah; Yudha Praja; Nindi Kamila Indawati
Jurnal Ekonomi Vol. 13 No. 03 (2024): Jurnal Ekonomi, Edition July -September 2024
Publisher : SEAN Institute

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Abstract

Small and Medium Industries are the largest industries in Indonesia that have an important role in the Indonesian economy because they can drive economic growth and are a source of new entrepreneurial creation. Small and medium industries are expected to be more creative and prepare marketing strategies to face increasingly complex changes in the business environment. This study aims to determine the influence of marketing knowledge competency, entrepreneurial orientation, and marketing capability on marketing performance in Tempe SMEs.This study was conducted based on the gap in previous research results (research gap) and the difference in focus of discussion on entrepreneurial orientation and the influence of knowledge competence and company capabilities on marketing performance. This study was conducted by taking the object of research in Small and Medium Industries on a small scale in Situbondo City totaling 190 SMEs with new entrepreneurial elements. The sampling technique used was purposive sampling. The number of respondents determined as the research sample was 100 people. The analysis technique used to interpret and analyze the data in this study was the Structural Equation Model (SEM) technique from the AMOS software package. From the results of hypothesis testing, it is proven that the entrepreneurial orientation factor and market knowledge competence have a significant positive effect on marketing capability and marketing performance. Influence analysis is needed to determine the extent of the influence of exogenous variables on endogenous variables both directly and indirectly. The magnitude of the influence of each exogenous variable on the endogenous variable is directly apparent. entrepreneurial orientation and marketing knowledge competence there is a direct influence of entrepreneurial orientation and marketing knowledge competence on marketing capability of 0.499 and 0.281. Then there is also a direct influence on entrepreneurial orientation, marketing knowledge competence, and marketing capability of 0.353 and 0.186, and 0.555.
PEMBERDAYAAN MASYARAKAT MELALUI PELATIHAN MEMBUAT BUMBU NASI GORENG UDANG DAN CUMI DI KELURAHAN MIMBAAN Dassucik, Dassucik; Sari, Mery Kartika
E-Amal: Jurnal Pengabdian Kepada Masyarakat Vol 4 No 2: Mei-Agustus 2024
Publisher : LP2M STP Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47492/eamal.v4i2.3250

Abstract

Pemberdayaan masyarakat adalah proses pembangunan di mana masyarakat berinisiatif untuk memulai proses kegiatan sosial untuk memperbaiki situasi dan kondisi diri sendiri. Pemberdayaan masyarakat hanya bisa terjadi apabila warganya ikut berpartisipasi. Berdasarkan hal itu maka diadakanlah pelatihan pemberdayaan masyarakat melalui pelatihan pembuatan bumbu nasi goreng rasa udang dan cumi di Kelurahan Mimbaan. Pelatihan ini diharapkan dapat membawa pengaruh yang positif bagi warga Kelurahan Mimbaan terutama bagi para remaja putra dan putri. Proses pelatihan yang dilakukan meliputi pembelajaran teori dan praktek. Pemilihan bumbu nasi goreng sebagai objek utama dalam pelatihan ini karena bumbu nasi goreng merupakan salah satu bagian dari menu makanan sering masyarakat cari apabila mereka bosan dengan menu makanan yang lain dan praktis membuat nasi goreng dengan rasa spesial yang pembuatannya mudah dan tidak memerlukan biaya yang mahal. Hal ini memberikan peluang bagi mereka yang ingin membuka usaha dan menguasai kompetensi untuk membuat dan mengolah aneka bumbu nasi goreng. Pelatihan ini akan melatih peserta untuk menguasai teknik dalam membuat dan mengolah aneka bumbu nasi goreng. Peserta akan dilatih untuk memiliki pengetahuan, keterampilan dan sikap dalam proses pembuatan dan pengolahan aneka bumbu seperti menentukan dan menilai alat dan bahan yang akan digunakan dalam membuat bumbu nasi goreng serta mengolah bumbu tersebut menjadi sajian yang diminati orang lain
IMPACT OF INDEPENDENT LEARNING POLICY AND COMPENSATION ON TEACHER PERFORMANCE THROUGH JOB SATISFACTION AS A MEDIATING VARIABLE Sumardiyanto, Sumardiyanto; Dassucik, Dassucik; Rasyidi, Ahmad Hafas
Consilium: Education and Counseling Journal Vol 5 No 1 (2025): EDISI : MARET
Publisher : Biro 3 Kemahasiswaan dan Kerjasama Universitas Abduracman Saleh Situbondo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/consilium.v5i1.6053

Abstract

This study explores the influence of the Independent Learning Policy and compensation on teacher performance, with job satisfaction as a mediating variable. Using a quantitative research design and Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS 4, data were collected from 107 teachers across three junior high schools in Situbondo Regency. The results indicate that the Independent Learning Policy significantly impacts teacher performance both directly and indirectly through job satisfaction, with a path coefficient of 0.347 (p = 0.005). Compensation also plays a key role, directly influencing job satisfaction (path coefficient = 0.270, p < 0.001) and indirectly affecting teacher performance through job satisfaction (path coefficient = 0.130, p = 0.008). The adjusted R² values reveal that 89.8% of the variance in job satisfaction and 86.4% of the variance in teacher performance are explained by the model. These findings highlight the interconnected roles of educational policies, compensation, and job satisfaction in enhancing teacher performance, providing actionable insights for policymakers and school administrators to foster supportive environments that promote educational excellence.
THE EFFECT OF THE INDEPENDENT LEARNING POLICY ON STUDENT ACHIEVEMENT THROUGH TEACHER PERFORMANCE AS A MEDIATING VARIABLE Sumardiyanto, Sumardiyanto; Dassucik, Dassucik; Endang Sri D., Lusi
Consilium: Education and Counseling Journal Vol 5 No 1 (2025): EDISI : MARET
Publisher : Biro 3 Kemahasiswaan dan Kerjasama Universitas Abduracman Saleh Situbondo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/consilium.v5i1.6054

Abstract

This study examines the impact of the Independent Learning Policy on student achievement, focusing on the mediating role of teacher performance. Utilizing a quantitative research approach with Partial Least Squares Structural Equation Modeling (PLS-SEM) analysis through SmartPLS 4, the study analyzed data collected from a sample of 196 grade 9 students from three junior high schools in Situbondo Regency. The results indicate that the Independent Learning Policy significantly influences both teacher performance (path coefficient = 0.668, T-statistic = 19.174, p < 0.000) and student achievement (path coefficient = 0.414, T-statistic = 7.741, p < 0.000). Teacher performance was also found to have a substantial direct impact on student achievement (path coefficient = 0.558, T-statistic = 9.900, p < 0.000) and acted as a critical mediator, amplifying the policy's effect on student outcomes (indirect path coefficient = 0.373, T-statistic = 8.273, p < 0.000). The adjusted R² values further reinforce the model's robustness, with 44.3% of teacher performance variance and 78.9% of student achievement variance explained by the Independent Learning Policy and teacher performance. These findings emphasize the necessity of empowering teachers through professional development and resource allocation to maximize the effectiveness of educational policies. This study contributes to the theoretical understanding of policy implementation in education and offers practical recommendations for enhancing educational outcomes in junior high schools.
Personalisasi Nilai Pelanggan dalam Pemasaran Digital: A Systematic Literature Review Perspective from Customer Value Theory Dassucik, Dassucik; Rasyidi, Ahmad Hafas; Mujanah, Siti; Halik, Abdul; Azizah, Nur
JPEK: Jurnal Pendidikan Ekonomi dan Kewirausahaan Vol 9 No 1 (2025): JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan)
Publisher : Universitas Hamzanwadi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29408/jpek.v9i1.29090

Abstract

Digital marketing has evolved rapidly with advancements in technologies such as artificial intelligence (AI), big data analytics, and machine learning. One of the main innovations in digital marketing is personalization, which refers to tailoring messages, offers, and customer experiences based on individual preferences, behaviors, and past interactions with brands. This study aims to analyze how personalization in digital marketing influences customer perceived value, using the Customer Value Theory as the analytical framework. Through a Systematic Literature Review (SLR), this research identifies the relationship between personalization and customer value across functional, emotional, and social dimensions, as well as how it impacts customer loyalty and brand equity. The study also highlights challenges related to the ethical use of data and the long-term impact of personalization on customer loyalty. Based on these findings, further research is needed to explore variations in responses to personalization influenced by culture and demographics, and to examine the role of new technologies like AI, AR (augmented reality), and blockchain in enhancing customer experiences.
PENGARUH PELAYANAN DAN HARGA PRODUK TERHADAP KEPUASAN KONSUMEN BAKSO AREMA CERMEE KABUPATEN BONDOWOSO TAHUN 2024 Mathori, Mathori; Dassucik, Dassucik; Rasyidi, Ahmad Hafas
Consilium: Education and Counseling Journal Vol 5 No 2 (2025): Edisi: Agustus
Publisher : Biro 3 Kemahasiswaan dan Kerjasama Universitas Abduracman Saleh Situbondo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/consilium.v5i2.6605

Abstract

Salah satu bisnis yang berkembang pesat dan merasakan ketatnya persaingan saat ini adalah bisnis dalam bidang makanan atau dikenal dengan istilah kuliner. Persaingan yang semakin ketat tersebut ditandai dengan banyaknya bisnis dalam bidang kuliner yang menghasilkan produk dengan jenis yang sama akan tetapi harga dan pelayanan beraneka ragam. Metode yang digunakan dalam penelitian ini adalah kuantitatif, dengan pengumpulan data melalui angket yang diisi oleh 100 responden. Berdasarkan hasil uji simultan pada tabel di atas diperoleh nilai F hitung sebesar (17.777) > F tabel (3,09) dengan nilai signifikan sebesar < 0,001 artinya < 0,001 < 0,05 sehingga H0 ditolak dan Ha diterima, maka dapat disimpulkan bahwa variabel-variabel independen yaitu pelayanan (X1) dan harga (X2) berpengaruh positif dan signifikan terhadap variabel kepuasan konsumen (YUntuk mengetahui ada tidaknya varabel X terhadap Y dapat diketahui dari nilai t hitung > t tabel. Nilai product moment pada df = n-k-1 (dimana n adalah jumlah data dan k adalah jumlah variabel), df = 100-2-1 = 97 tingkat kesalahan 5% adalah sebesar 1,984.
PENGARUH GAYA KEPEMIMPINAN DAN PENGAWASAN KEPALA SEKOLAH TERHADAP KINERJA GURU DI MTS NURUL JADID KEC. BOTOLINGGO KAB. BONDOWOSO TAHUN 2024 Setiawan, Yudis; Rasyidi, Ahmad Hafas; Dassucik, Dassucik
Consilium: Education and Counseling Journal Vol 5 No 2 (2025): Edisi: Agustus
Publisher : Biro 3 Kemahasiswaan dan Kerjasama Universitas Abduracman Saleh Situbondo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/consilium.v5i2.6685

Abstract

Observasi di MTs Nurul Jadid menunjukkan masih banyak permasalahan pada kinerja pembelajaran guru, Sebagian guru tidak melakukan persiapan pembelajaran sebelum kelas dan kinerja pembelajaran guru yang kurang optimal. Metode pembelajaran yang berbeda. Teknik pengumpulan data yang diunakan dalam penelitian ini menggunakan observasi, dokumentasi dan angket. Teknik pengolahan data yang digunakan adalah uji normalitas, uji multikolinearitas, uji heteroskedastisitas dan uji autokorelasi. Tujuannya adalah untuk mengetahui pengaruh gaya kepemimpinan kepala sekolah dan supervise terhadap kinerja guru di MTs Nurul Jadid Kecamatan Botolinggo Kabupaten Bondowoso. Dari hasil penelitian dapat disimpulkan bahwa nilai signifikasi gaya kepemimpinan >0,05 yang artinya variable gaya kepemimpinan tidak berpengaruh terhadap variabel kinerja guru. Nilai kepentingan variabel utama dipantau adalah <0,05 maka terdapat pengaruh variabel supervise kepala sekolah terhadap variabel kinerja guru. Secara ringkas pengaruh kedua variabel, dipertimbangkan signifikan p-value. Jika nilainya kurang dari 0,05 (p-value <0,05), mska kedua variabel mempunyai pengarug signifikan.
PELATIHAN STRATEGI DIGITAL MARKETING UNTUK MENINGKATKAN PENJUALAN UMKM DI TOKO DAILY MART PUTRI DI DESA TREBUNGAN KECAMATAN MANGARAN SITUBONDO Dassucik, Dassucik; Aisyahtul Magfiroh; Husnul Khotimah; Zaim Eka Firdaus; Ahmad Hilmi
J-ABDI: Jurnal Pengabdian kepada Masyarakat Vol. 5 No. 3: Agustus 2025
Publisher : Bajang Institute

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Abstract

Kegiatan ini bertujuan untuk menganalisis strategi digital marketing terhadap peningkatan penjualan produk di platform e-commerce, khususnya melalui fitur TikTok. Studi kasus ini dilakukan pada Toko Daily Mart Putri, yang memanfaatkan video tiktok sebagai salah satu strategi pemasaran digital. Pendekatan kuantitatif digunakan dalam penelitian ini dengan metode survei yang melibatkan sejumlah responden, yaitu konsumen yang berpartisipasi dalam sesi live streaming dan video tiktok di toko tersebut. Data dikumpulkan melalui kuesioner online dan dianalisis menggunakan teknik regresi linier untuk mengetahui hubungan antara variabel strategi digital marketing dan peningkatan penjualan. Faktor-faktor seperti interaksi langsung dengan konsumen, penggunaan promosi diskon saat video tiktok, dan penyajian produk secara visual menarik, terbukti efektif dalam menarik perhatian dan meningkatkan konversi penjualan. Temuan ini menunjukkan bahwa pemanfaatan fitur video tiktok dapat menjadi alat pemasaran yang potensial untuk meningkatkan daya saing bisnis di era digital
Peran Lingkungan Kerja dan Pembelajaran Organisasi dalam Meningkatkan Keterlibatan Karyawan dengan Berbagi Pengetahuan sebagai Variabel Mediasi Endang Sri D., Lusi; Dassucik, Dassucik; Hafas Rasyidi, Ahmad
Jurnal BAABU AL-ILMI: Ekonomi dan Perbankan Syariah Vol 9, No 2 (2024): Islamic economics and banking research
Publisher : Universitas Islam Negeri Fatmawati Sukarno Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29300/ba.v9i2.8941

Abstract

This study investigates the role of work environment and organizational learning in enhancing employee engagement, with knowledge sharing functioning as a mediating variable. Using Structural Equation Modeling (SEM) with Partial Least Squares (PLS), this study examines the direct and indirect effects of work environment (X1), organizational learning (X2), and knowledge sharing (Z) on employee engagement (Y) in the context of FIF Jember, a regional branch of a financial services company. The sample consists of all 156 employees at FIF Jember, selected due to their direct involvement in tasks related to customer service, loan management, and financial compliance. The findings indicate that the work environment and organizational learning significantly influence employee engagement, with path coefficients of 0.187 (P = 0.002) and 0.229 (P = 0.001), respectively. Additionally, knowledge sharing, as a mediating variable, significantly strengthens the effects of the work environment and organizational learning on employee engagement. Knowledge sharing was found to have a positive effect on engagement, with a path coefficient of 0.508 (P = 0.000). This study highlights the importance of creating a supportive work environment that encourages continuous learning opportunities, alongside promoting knowledge sharing, as key strategies for enhancing employee engagement. These findings provide practical insights for organizations seeking to improve employee performance and retention, particularly in dynamic sectors such as financial services.
Pengaruh Akses Teknologi, Infrastruktur Digital, Pendidikan, dan Ketersediaan Pekerjaan terhadap Kesejahteraan Masyarakat: Model Mediasi Ketahanan Ekonomi dan Moderasi Kualitas Sumber Daya Manusia Dassucik, Dassucik; Hafas Rasyidi, Ahmad; Sukrisno Sugeng, Irwin; Nikmah, Ulin
Jurnal BAABU AL-ILMI: Ekonomi dan Perbankan Syariah Vol 10, No 2 (2025): Islamic economics and banking research
Publisher : Universitas Islam Negeri Fatmawati Sukarno Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29300/ba.v10i2.9156

Abstract

This study explores the impact of key factors such as technology access, digital infrastructure, education, and job availability on community well-being in East Java, Indonesia, with a focus on economic resilience as a mediating variable and human resource quality as a moderating factor. This study uses data obtained from 300 respondents, specifically social assistance recipients in East Java, selected through purposive sampling. Partial Least Squares Structural Equation Modeling (PLS-SEM) was applied to analyze the relationship between these factors. The findings indicate that digital infrastructure, education, and job availability significantly influence economic resilience and community well-being. Economic resilience plays a significant role in mediating these effects, while human resource quality moderates the relationship, enhancing the impact of economic resilience on well-being. This study contributes to the literature by integrating these variables into a comprehensive framework, emphasizing the need for investment in education, digital infrastructure, and inclusive job creation policies to address the welfare gap, particularly in rural areas, and to promote sustainable development in East Java.
Co-Authors Abdul Halik Ahmad Hilmi Aisyahtul Magfiroh Bahri, M.Saiful Darmawati, Lusi Endang Sri Endang Sri D., Lusi Hafas Rasyidi, Ahmad HUSNUL KHOTIMAH Ikhsan, Fahrul Irwin Sukrisno Sugeng Iyetul M, Siti Irfa Lutfi Lutfi Mailani Komariah, Kholifah Mathori, Mathori Nikmah, Ulin Nindi Kamila Indawati Nur Azizah Nur Hasanah Rasyidi, Ahmad Hafas raudatul jannah Raudatul Jannah Romadaniyatul Fitri, Vina Sari, Mery Kartika Setiawan, Yudis Siti Masruroh Siti Mujanah Sumardiyanto Sumardiyanto Susbiyantoro, Susbiyantoro Syavardie, Yimmi Wahyudi Wahyudi Yudha Praja Zaim Eka Firdaus