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All Journal Journal of Maritime Studies and National Integration BUDGETING : Journal of Business, Management and Accounting
Fuadah, Lina
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Humanities Earth & Planetary Sciences Social Sciences

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Penerapan Analisis SWOT dalam Meningkatkan Penjualan pada Restoran “Ayam Goreng Ananda” Jember Sirmadani, Trisna Bela; Nurhasanah, Elsa Weres; Arifah, Naili Nur; Fuadah, Lina; Qomariah, Nurul
BUDGETING : Journal of Business, Management and Accounting Vol 5 No 2 (2024): BUDGETING : Journal of Business, Management and Accounting
Publisher : Institut Penelitian Matematika Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

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Abstract

The increasingly fierce level of business competition currently means that business actors need to have a strategy in order to survive and develop. Companies and MSMEs need to implement effective marketing strategies to increase sales to prepare themselves to face increasingly fierce competition from other competing businesses. By using a SWOT analysis, a business can determine what needs to be improved both internally and externally to ensure work operations run smoothly. This research aims to see the application of SWOT analysis to the factors that influence sales and to analyze the application of SWOT analysis in increasing sales volume at the "Ayam Goreng Ananda" restaurant. The method used in this research is a literature review method through a qualitative descriptive writing system and an interview method by interviewing the restaurant owner directly. The research results show that with this SWOT analysis, the strengths, weaknesses, opportunities and threats of Ananda Jember Fried Chicken MSMEs can be described. Keywords: Marketing Strategy, MSME, SWOT Analysis, Sale.
The Existence of the Mino Saroyo Village Unit Cooperative (KUD) and its Influence on the Socio-Economic Life of the Fishermen’s Community in South Cilacap District, Cilacap Regency, 1978-1996 Fuadah, Lina; Rinardi, Haryono
Journal of Maritime Studies and National Integration Vol 7, No 2 (2023)
Publisher : Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jmsni.v7i2.25680

Abstract

his article discusses the existence of KUD Mino Saroyo and its influence on the social life of the fishing community in South Cilacap District, Cilacap Regency from 1978 to 1996. This study uses a historical method to analyze the development of KUD Mino Saroyo since its establishment and its influence on the socio-economic life of the fishing community in South Cilacap District. KUD aims to improve the welfare of its members and their families through certain businesses, such as: savings and loans/credit businesses that aim to meet the credit needs of its members, shops that provide fishing equipment and supplies, and services such as fish auctions. However, the results of the study indicate that the development of KUD Mino Saroyo has not had a significant influence on the socio-economic life of the fishing community in South Cilacap District. This can be seen from the socio-economic conditions of the fishing community which are still considered difficult. So far, the cooperative has not been fully able to provide the needs of the fishing community, such as savings and loans/credit with low administration costs and goods needed for fishing at affordable prices.
Co-Authors Arifah, Naili Nur Haryono Rinardi Nurhasanah, Elsa Weres Nurul Qomariah Sirmadani, Trisna Bela