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All Journal Journal Integration of Social Studies and Business Development Journal Integration of Management Studies
Nyang’au, Samson
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Humanities Decision Sciences, Operations Research & Management Social Sciences

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Performance of Insurance Brokerage Firms: The Role of Insurance Process Innovation as an Entrepreneurial Innovation Mira, Gerald Kariithi; Ngugi, Karanja; Nyang’au, Samson
Journal Integration of Social Studies and Business Development Vol. 2 No. 2 (2024)
Publisher : Integrasi Sains Media

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58229/jissbd.v2i2.263

Abstract

This study investigates the impact of process innovation as a form of entrepreneurial innovation on the performance of insurance brokerage firms in Kenya. The research is set against the backdrop of persistent underperformance in the sector despite the critical role these firms play in promoting insurance penetration. The inability to enhance process efficiency has been identified as a key factor contributing to their poor performance. Grounded in the diffusion of innovation theory, the study employed a cross-sectional descriptive research design, surveying all 216 insurance brokerage firms in Kenya through a census approach. Data was collected via questionnaires and analyzed using both quantitative (descriptive and inferential statistics) and qualitative (content analysis) methods, with SPSS software used for the quantitative analysis. The findings indicate that process innovation has a significant and positive influence on the performance of these firms. The study concludes that many insurance brokerage firms fail to fully embrace process innovation, resulting in inefficiencies that hinder their operational performance and long-term success.
Insurance Product Innovation as an Entrepreneurial Innovation and Its Role In The Performance of Insurance Brokerage Firms in Kenya Mira, Gerald Kariithi; Ngugi, Karanja; Nyang’au, Samson
Journal Integration of Management Studies Vol. 2 No. 2 (2024)
Publisher : Integrasi Sains Media

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58229/jims.v2i2.257

Abstract

This study examines the influence of insurance product innovation on the performance of insurance brokerage firms in Kenya, anchored in the Schumpeterian innovation theory. The research employs a descriptive design, targeting a population of 216 insurance brokerage firms, with managers acting as the primary respondents. A census approach is adopted to ensure comprehensive data collection, surveying all firms within the population. Data collection uses a structured questionnaire administered through a drop-and-pick method to enhance response rates. The study's analysis incorporates both quantitative and qualitative methodologies. Quantitative data analysis is performed using SPSS software, which facilitates the execution of descriptive statistics, such as percentages, frequencies, means, standard deviations, and Z-scores. Additionally, inferential statistics are employed to explore the relationships between variables, utilizing tools like ANOVA, R-squared (R²), regression coefficients, and P-values to test the hypotheses. In parallel, qualitative data derived from open-ended questions are analyzed using content analysis, enabling the identification of key themes and patterns. The combined use of these analytical approaches is expected to yield a comprehensive understanding of how product innovation impacts the performance of insurance brokerage firms in Kenya. The findings are anticipated to offer valuable insights for academics and practitioners, particularly in understanding the role of innovation in enhancing the competitive advantage and overall performance of firms within the insurance brokerage industry.
Competitive Aggressiveness and Its Role in The Growth of Public Transport Enterprises in Kenya Onyango, Eshiwani Martin; Ngugi, Patrick Karanja; Nyang’au, Samson
Journal Integration of Management Studies Vol. 2 No. 2 (2024)
Publisher : Integrasi Sains Media

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58229/jims.v2i2.266

Abstract

This study investigates the influence of competitive aggressiveness on the growth of public transport enterprises in Kenya. Public transport enterprises significantly contribute to the national economy, yet they encounter numerous challenges in their operating environment, such as evolving policies, regulatory changes, taxation issues, poor infrastructure, and inconsistent law enforcement, all impacting growth. While competitive aggressiveness is often deemed crucial for entrepreneurial success, exploring its effects in the Kenyan public transport sector is limited. This study addresses this gap, grounded in the resource-based view (RBV) theory of competitiveness. Employing a descriptive-correlational research design, the study surveyed all 261 public transport enterprises operating in Nairobi County. Data were collected via questionnaires and analyzed using SPSS, applying descriptive and inferential statistical methods. Results indicate a significant positive effect of competitive aggressiveness on enterprise growth (? = 0.704; p < 0.05). The study concludes that low levels of competitive aggressiveness among public transport entrepreneurs limit sectoral growth. It recommends fostering a more aggressive competitive approach to support enterprise expansion within this critical sector.
Inventory Visibility and Performance of Large Food and Beverage Manufacturing Firms in Kenya Mose, Douglas Isaaka; Osoro, Anthony; Nyang’au, Samson
Journal Integration of Management Studies Vol. 2 No. 2 (2024)
Publisher : Integrasi Sains Media

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58229/jims.v2i2.267

Abstract

This study aimed to examine the impact of inventory visibility on the performance of large food and beverage manufacturing firms in Kenya. The research grounded the network perspective theory and employed a cross-sectional design. The target population comprised 561 individuals from 187 large-scale food and beverage manufacturing firms in Kenya, with human resource managers as the primary respondents, given their role as custodians of employee records. Using stratified random sampling, a sample of 228 respondents was selected. Data was collected through a structured questionnaire and pilot-tested on 10% of the sample to verify its validity and reliability before full deployment. Data analysis involved both descriptive and inferential statistical methods. The findings indicated that inventory visibility had not been effectively integrated into most firms surveyed. Furthermore, a strong and significant correlation was identified between inventory visibility and the performance of food and beverage manufacturing firms in Kenya. The study concluded that the lack of effective integration of inventory visibility contributed to inefficient inventory management, adversely affecting organizational performance. Accordingly, it is recommended that manufacturing firms enhance their supply chain processes by improving inventory visibility, allowing for more effective tracking of inventory flows to support improved performance outcomes.
Co-Authors Mira, Gerald Kariithi Mose, Douglas Isaaka Ngugi, Karanja Ngugi, Patrick Karanja Onyango, Eshiwani Martin Osoro, Anthony