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All Journal JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Journal Of Human And Education (JAHE)
Liananda, Inka
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Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Pengaruh Word of Mouth dan Product Innovation Terhadap Minat Beli Konsumen Tetra Coffee Palembang: Pengaruh Word of Mouth dan Product Innovation Terhadap Minat Beli Konsumen Tetra Coffee Palembang Liananda, Inka; Siti Komariah Hildayanti; Mohammad Kurniawan
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 10 No. 2 (2024): April 2024
Publisher : Sekretariat Pusat Lembaga Komunitas Informasi Teknologi Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v10i2.2289

Abstract

This study aims to determine the influence of word of mouth and product innovation on the buying interest of Tetra Coffee Palembang consumers. This research method is a descriptive method with a quantitative research approach. The sampling technique in this study uses the probability sampling method with a simple random sampling approach. Determination of the number of samples using the Lemeshow formula obtained the minimum number of samples needed in this study was 96 respondents. Data analysis using data quality tests, classical assumption tests, and multiple linear regression analysis. The result of this study is that word of mouth (X1) has a positive and significant effect on consumer buying interest (Y) at Tetra Coffee Palembang. Product innovation (X2) has a positive and significant effect on consumer buying interest (Y) at Tetra Coffee Palembang. Word of mouth (X1) and product innovation (X2) have a positive and significant effect on consumer buying interest (Y) at Tetra Coffee Palembang. Based on the results of the variables X1 and X2 together there is a Y in RSquare of 0.870, this means that the influence of the variables word of mouth (X1) and product innovation (X2) together on and buying interest (Y) is 87%. The remaining 13% was influenced by variables other than the variables studied.
Pemberdayaan UMKM Berbasis Kearifan Lokal terhadap Pengolahan Ubi Singkong Menjadi Kemplang Siap Konsumsi di Desa Talang Nangka, Kecamatan Lembak Sabillah, Annisa; Utami, Mega; Ramadani, Lulu Alfia; Liananda, Inka; Veronica, Meilin; Ulum, Muhammad Bahrul; Hendarmin, R.M. Rum
Journal Of Human And Education (JAHE) Vol. 3 No. 3 (2023): Journal Of Human And Education (JAHE)
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jh.v3i3.323

Abstract

Desa Talang Nangka yang terletak di Kecamatan Lembak Kabupaten Muara Enim, merupakan salah satu desa di Provinsi Sumatera Selatan yang Desa Talang Nangka memiliki perkebunan ubi yang sangat melimpah. Hasil panen ubi dijadikan produk oleh pelaku usaha UMKM yang ada di sana, salah satunya produk kemplang ubi. Selain diolah, hasil perkebunan (ubi) biasanya dijual di berbagai daerah. Pelaksanaan program pengabdian kepada masyarakat merupakan program yang dilaksanakan dan diharapkan dapat membantu masyarakat meningkatkan pendapatan usahanya dengan menerapkan pengembangan kemasan dan inovasi produk yang tepat guna bagi UMKM. Proses ini melibatkan warga desa setempat sehingga dapat membantu masyarakat dalam pemberdayaan UMKM berbasis kearifan lokal terhadap pengolahan ubi singkong menjadi kemplang siap konsumsi di Desa Talang Nangka, Kecamatan Lembak.
Co-Authors Hendarmin, R.M. Rum Mohammad Kurniawan Muhammad Bahrul Ulum Ramadani, Lulu Alfia Sabillah, Annisa Siti Komariah Hildayanti Utami, Mega Veronica, Meilin