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All Journal JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Jurnal Penelitian
Hulmansyah
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Religion Humanities Economics, Econometrics & Finance Education Social Sciences

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Analysis Of The Influence Of Brand Equity And Social Media On Revisit Decision With Intention To Revisit As A Mediation Variable In Yarsi Teeth And Mouth Hospital Ilham Arief; Muslikh, Muslikh; Hulmansyah
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 10 No. 2 (2024): April 2024
Publisher : Sekretariat Pusat Lembaga Komunitas Informasi Teknologi Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v10i2.2293

Abstract

This research aims to provide a deeper analysis of the complex relationship between brand equity, social media, interest in revisiting, and the decision to revisit in the context of hospital services. Quantitative techniques are used in this study together with cross-sectional data gathering. Everybody in the population is a patient. This study uses non-probability sampling to acquire data. The study's sample comprised one hundred participants. A questionnaire was utilized to collect data. The SEM-PLS analytical method will be used to process the data. The study's findings support the notion that social media and brand equity positively and significantly impact both the desire to return and the decision to do so. It should be highlighted, nonetheless, that the desire to return does not necessarily affect the choice to return. In addition, although interest in returning to visit does not mediate the relationship between brand equity and the decision to visit again, this interest does mediate the relationship between social media and the decision to visit again. This shows that the influence of social media can make it easier for consumers to obtain information, thereby increasing their chances of returning to the hospital for treatment. To increase interest in repeat visits, it is necessary to organize intensively so that the hospital service brand becomes stronger in the eyes of consumers.
Impact of Understanding, Islamic Religiosity, Product Knowledge, and Trust on Intellectual Property Rights Waqf Intentions Huda, Nurul; Rini, Nova; Zulihar; Hulmansyah
JURNAL PENELITIAN Vol. 20 No. 1 (2023)
Publisher : Universitas Islam Negeri K.H. Abdurrahman Wahid Pekalongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28918/jupe.v20i1.1095

Abstract

This study aims to investigate the Indonesian Muslims' intention toward the intellectual property rights of Waqf. This article uses the quantitative method. This study used 210 respondents who have waqf knowledge. The data analysis method used is the Partial Least Square (PLS) method. The authors' contributions were divided into two. First, the significance of the indicators that make up the variables of intention, Islamic Religiosity, understanding, product knowledge, and trust in waqf institutions regarding the waqf intellectual property rights. Second, the significance of the factors that influence the intention of the Indonesian Muslims in waqf intellectual property rights. It was the Islamic religiosity variable that had a positive and significant influence on the intention of waqf intellectual property rights. The findings of this research support the Indonesian Waqf Board in increasing the collection of waqf assets from Muslim communities in Indonesia. The Indonesian Waqf Board needs to implement various waqf programs to increase the knowledge and understanding of Indonesian Muslims regarding waqf intellectual property rights. The variable Islamic Religiosity needs to increase in Indonesian society since it has a positive and significant influence on the intention of waqf intellectual property rights.
Co-Authors Ilham Arief Muslikh Muslikh Nova Rini Nurul Huda Zulihar