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All Journal E-SOSPOL Jurnal Pengabdian Masyarakat Bidang Sains dan Teknologi
Pamuji, Mutiara Balquis
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Aerospace Engineering Agriculture, Biological Sciences & Forestry Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Dentistry Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Mathematics Mechanical Engineering Medicine & Pharmacology Nursing Public Health Social Sciences Transportation Veterinary

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Strategi Spanyol dalam Meningkatkan Jumlah Wisatawan Mancanegara Sebagai Pemulihan Sektor Pariwisata Pasca Terdampak Pandemi COVID-19 Pamuji, Mutiara Balquis; Sunarko, Bagus Sigit; Supriyadi, Supriyadi
Electronical Journal of Social and Political Sciences (E-SOSPOL) Vol 9 No 4 (2022): Kebijakan dan Media di Era Pasca Pandemi
Publisher : University of Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19184/e-sos.v9i4.34874

Abstract

Spanyol adalah salah satu negara yang mengandalkan pariwisata sebagai sumber pendapatan negara. Semenjak adanya pandemi COVID-19, pendapatan Spanyol pada sektor pariwisata menurun cukup drastis dibandingkan tahun-tahun sebelum ada pandemi COVID-19. Pada penelitian ini membahas mengenai strategi Spanyol dalam meningkatkan kedatangan wisatawan mancanegara ke Spanyol. Penelitian ini juga membahas dengan menggunakan konsep Public-Private Partnership dan Tourism Marketing. Public-Private Partnership digunakan untuk menjelaskan adanya kerjasama antara pemerintah dengan lembaga-lembaga non pemerintah dalam strategi Spanyol dalam meningkatkan wisatawan mancanegara. Sedangkan Tourism Marketing digunakan untuk bentuk-bentuk promosi dari Spanyol untuk meningkatkan wisatawan mancanegara. Berdasarkan hasil penelitian ini menujukkan bahwa keberhasilan Spanyol dalam meningkatkan kedatangan wisatawan mancanegara adalah dengan menjalin hubungan kerjasama yang harmonis antara pemerintah dengan lembaga-lembaga non pemerintah.
Pemanfaatan Digital Marketing untuk Meningkatkan Pemasaran Produk Makanan dan Brand Awareness Desa Kraton Dimas Bastara Zahrosa; Pamuji, Mutiara Balquis; Damascena, Cindera Rosa; Soejono, Djoko; Mulyo Aji, Joni Murti
ABDIKAN: Jurnal Pengabdian Masyarakat Bidang Sains dan Teknologi Vol. 3 No. 2 (2024): Mei 2024
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/abdikan.v3i2.3209

Abstract

Kraton Village is one of the villages in Jember Regency, precisely in Kencong District. Kraton Village has a population of 10,534, and 1,756 of them are households. Kencong District has several villages, including (1) Kraton Village, (2) Cakru Village, (3) Paseban Village, (4) Kencong Village, and (5) Wonorejo Village. Kraton Village itself consists of several hamlets, namely (1) Krajan Hamlet, (2) Sidonganti Hamlet, (3) Muneng Hamlet, and (4) Kedunglangkap Hamlet. A brand is a name, term, sign, symbol, design, or a combination of these that is intended to identify the product or service of a person or seller and to differentiate it from competitors' products or other similar products. Understanding brand awareness. Brand awareness is the ability of consumers to recognize or remember that a brand is a member of a certain product category. So in a business, the name or label becomes as important as the identity of a product. Service activities have been completed and reported in the form of an article in January 2024. The results of the implementation of this service generally help in the process of optimizing the food business in Kraton Village, both online and conventionally. With this program, food businesses are not only invited to sell products and market them online but are also invited to create innovative, creative products that can generate consumer interest in buying these products.
Co-Authors Bagus Sigit Sunarko Damascena, Cindera Rosa Dimas Bastara Zahrosa Djoko Soejono Joni Murti Mulyo Aji Supriyadi Supriyadi