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All Journal Journal of Economics and Business UBS Jurnal EduHealth International Journal of Applied Finance and Business Studies Enrichment: Journal of Multidisciplinary Research and Development
Dhafi Iskandar, Muhammad
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Engineering Health Professions Public Health Social Sciences Veterinary

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Customer Behavior as an Outcome of Social Media Marketing: The Role of Customer Experience on Football Jersey Sales on Tokopedia Hakim, Adley Ajriel; Dhafi Iskandar, Muhammad
Enrichment: Journal of Multidisciplinary Research and Development Vol. 3 No. 1 (2025): Enrichment: Journal of Multidisciplinary Research and Development
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/enrichment.v3i1.342

Abstract

Football jerseys are highly sought-after merchandise in Indonesia, where 69% of the population are football enthusiasts. This study investigates the role of Customer Experience (CX) in driving Relationship Quality (RQ) and its subsequent impact on Purchase Intention (PUI), Loyalty Intention (LOI), and Participation Intention (PAI) for football jersey sales on Tokopedia. Using a quantitative approach, data were collected via an online survey of 254 Tokopedia users in Jakarta, analyzed through Structural Equation Modeling (SEM) with SmartPLS. The findings reveal that CX significantly enhances RQ (coefficient: 0.909), which in turn positively influences PUI (0.901), LOI (0.915), and PAI (0.897). The study highlights the critical mediating role of RQ in translating social media marketing efforts into tangible consumer actions. These results offer practical implications for e-commerce platforms and marketers aiming to leverage CX and RQ to foster customer loyalty and engagement in Indonesia’s competitive digital marketplace. Limitations include focusing on Jakarta and specific age groups, suggesting avenues for future research across broader demographics and platforms.
Human resource planning management in the construction of mitha pre-marriage healthcare and aesthetic clinic Damanik, Rani; Kustiawan, Unggul; Indradewa, Rian; Dhafi Iskandar, Muhammad
Jurnal EduHealth Vol. 15 No. 01 (2024): Jurnal eduHealt, Edition January - March, 2024
Publisher : Sean Institute

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Abstract

This research aims to analyze the role of human resource planning management in the development of KLINIK MITHA, which specifically focuses on pre-wedding and aesthetic health services. The research method involved a qualitative approach by conducting a detailed case study of KLINIK MITHA, which involved in-depth interviews with the human resource manager, clinic owner, and relevant staff. Data analysis was conducted using content analysis techniques to identify key patterns related to human resource planning management. The results showed that effective human resource planning management plays a key role in the development and operationalization of KLINIK MITHA. Aspects such as selective recruitment, staff training and development, and targeted performance appraisals have a significant impact on service quality and business sustainability. In addition, alignment between staff needs and the clinic's strategic goals is also a key factor in successful human resource management. The conclusion of this study is that well-focused and integrated human resource planning management contributes positively to the development and operation of KLINIK MITHA. The findings provide business practitioners and clinic owners with an in-depth understanding of the importance of effective human resource management in managing health and aesthetic clinics. The practical implication of this study is that careful implementation of human resource planning management practices can improve clinic performance and provide a competitive advantage.
Strategic marketing plan in achieving marketing values and objectives at Mitha Pre-Marriage Healthcare and Aesthetic Clinic Hannak, Nasriyatul; Kustiawan, Unggul; Indradewa, Rian; Dhafi Iskandar, Muhammad
International Journal of Applied Finance and Business Studies Vol. 11 No. 4 (2024): March: Applied Finance and Business Studies
Publisher : Trigin Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/ijafibs.v11i4.223

Abstract

Klinik Mitha is a business entity in the form of a Limited Liability Company (PT) in the field of health services in accordance with the definition referred to in 1 Permenkes No 028/2011 and the estimate required for the stages until it becomes a PT is 1 month until the notarial deed. Marketing plan is a planning process in the field of marketing in order to achieve the marketing targets that have been set. In marketing planning is closely related to marketing strategies that concern the values and goals of the company. In this chapter, Mitha Clinic will focus on Marketing Goals and Objectives, STP Strategy that will be carried out, B2C Marketing Mix, Sales activities, Sales Budget Projections and Revenue Stream projections. The purpose of this research is for a Clinic known to the DKI Jakarta Community for reputable premarital and aesthetic health services, Customer Satisfaction by Optimizing Premarital and Aesthetic Health Services and in the long term can build new branch clinics again. The results of this study indicate that the marketing plan strategy in achieving value and marketing goals is influenced by several factors such as the purpose of establishing the business, marketing planning which includes price, location, promotion, sales, and planning in finance.
Implementasi Perencanaan Manajemen Risiko PT. Warelogi : “Platform Website Marketplace Warehouse & Logistics” Asriadi Sutisna, Adi; Yanuar Rahmat Syah, Tantri; Dhafi Iskandar, Muhammad; Sunaryanto, Ketut
Journal of Economics and Business UBS Vol. 13 No. 1 (2024): Regular Issue
Publisher : Cv. Syntax Corporation Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52644/joeb.v13i1.1474

Abstract

Pertumbuhan industri ekonomi digital dan logistik di Indonesia, khususnya Greater Jakarta, mendorong peningkatan kebutuhan akan gudang. Sektor logistik, FMCG, otomotif, dan e-commerce mengalami pertumbuhan yang signifikan. Proyeksi menunjukkan bahwa pada tahun 2025, permintaan gudang di Indonesia akan mencapai 3,4 juta m2, meningkat 261% dari 1,5 juta m2 pada tahun 2020. Perusahaan seperti Warelogi, sebagai penyedia platform marketplace warehouse dan logistik, dapat memanfaatkan peluang ini dengan memperkuat segmentasi pasar, mengembangkan infrastruktur dan teknologi, serta meningkatkan efisiensi operasional. Dalam menghadapi risiko-risiko yang mungkin terjadi, PT Warelogi melakukan manajemen risiko dengan mengidentifikasi, menganalisis, dan mengevaluasi risiko. Dari total 27 risiko yang diidentifikasi, empat di antaranya memiliki tingkat risiko sangat tinggi, termasuk operasional tidak berjalan dengan baik, korupsi, kecurangan, dan peretasan sistem. Melalui mitigasi risiko, empat risiko tersebut berhasil diturunkan menjadi dua risiko rendah dan dua risiko sangat rendah. Langkah-langkah mitigasi memerlukan biaya dan waktu, sehingga pemilihan risiko yang akan diatasi harus dipertimbangkan secara cermat. Tim manajemen risiko PT Warelogi yang solid terus memantau proses mitigasi untuk hasil yang berkelanjutan.
Co-Authors Asriadi Sutisna, Adi damanik, rani Hakim, Adley Ajriel Hannak, Nasriyatul Indradewa, Rian Kustiawan, Unggul Sunaryanto, Ketut Willyanto, Hendy Radja Yanuar Rahmat Syah, Tantri