Rohmah, Nailatur
Unknown Affiliation

Published : 3 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 3 Documents
Search

Pengaruh Belanja Modal, Belanja Pemeliharaan serta Belanja Barang dan Jasa Terhadap Realisasi Anggaran Pemerintah Desa Rohmah, Nailatur; Wisdaningrum, Oktavima; Iswahyudi, M.
Al-Muhasib: Journal of Islamic Accounting and Finance Vol. 1 No. 1 (2021)
Publisher : Department of Islamic Accounting, The Faculty of Islamic Economics and Business, State Islamic Institute of Kediri [IAIN Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30762/almuhasib.v1i1.66

Abstract

This study aims to examine the effect of capital expenditure, maintenance expenditure, and goods and services expenditure on the realization of the village government budget. The basis of this research is Village Law No.6 which demands village transparency on the realization of the DD Budget to the community. The data used in this study are primary data using a questionnaire method. The object of this research is the village government in the electoral area II of the Banyuwangi Regency. The number of the objects of this research is 54 villages, and the respondents in this study are the village treasurers. The sample used is full sampling, where all populations are used as criteria and analyzed using classical assumption techniques, multiple linear regression analysis, and hypothesis testing. The results of this study partially with the test show that capital expenditure has a positive effect on the realization of orchids, maintenance expenditure has no effect on budget realization, and goods and services expenditures have no effect on budget realization, while simultaneously with the F test it shows that capital expenditure, expenditure Maintenance and Expenditures for Goods and Services affect the Budget Realization.
Pengaruh Belanja Modal, Belanja Pemeliharaan serta Belanja Barang dan Jasa Terhadap Realisasi Anggaran Pemerintah Desa Rohmah, Nailatur; Wisdaningrum, Oktavima; Iswahyudi, M.
Al-Muhasib: Journal of Islamic Accounting and Finance Vol. 1 No. 1 (2021)
Publisher : Department of Islamic Accounting, The Faculty of Islamic Economics and Business, State Islamic Institute of Kediri [IAIN Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30762/almuhasib.v1i1.66

Abstract

This study aims to examine the effect of capital expenditure, maintenance expenditure, and goods and services expenditure on the realization of the village government budget. The basis of this research is Village Law No.6 which demands village transparency on the realization of the DD Budget to the community. The data used in this study are primary data using a questionnaire method. The object of this research is the village government in the electoral area II of the Banyuwangi Regency. The number of the objects of this research is 54 villages, and the respondents in this study are the village treasurers. The sample used is full sampling, where all populations are used as criteria and analyzed using classical assumption techniques, multiple linear regression analysis, and hypothesis testing. The results of this study partially with the test show that capital expenditure has a positive effect on the realization of orchids, maintenance expenditure has no effect on budget realization, and goods and services expenditures have no effect on budget realization, while simultaneously with the F test it shows that capital expenditure, expenditure Maintenance and Expenditures for Goods and Services affect the Budget Realization.
The Influence of Social Media Marketing Activities (SMMAs) on Customer Loyalty Mediated by Consumer Brand Engagement among Customers of Rumah Makan Padang Payakumbuah in Surabaya Rohmah, Nailatur; Dananjaya, Yanuar
Dinasti International Journal of Economics, Finance & Accounting Vol. 7 No. 2 (2026): Dinasti International Journal of Economics, Finance & Accounting (May-June 2026
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v7i2.6679

Abstract

The rapid development of social media has transformed marketing strategies, particularly in the culinary sector, where social media serves not only as a promotional tool but also as a platform to build consumer relationships and engagement. This study aims to analyze the influence of Social Media Marketing Activities (SMMAs) including entertainment, interaction, trendiness, customization, and electronic word-of-mouth (e-WOM) on customer loyalty, with Consumer Brand Engagement as a mediating variable. This research employs a quantitative approach using a survey method targeting customers of Rumah Makan Padang Payakumbuah in Surabaya. Data were collected through questionnaires and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS 3. The results indicate that entertainment, interaction, trendiness, and e-WOM have a positive and significant effect on Consumer Brand Engagement, while customization does not show a significant effect. Furthermore, Consumer Brand Engagement is proven to have a strong positive and significant effect on Customer Loyalty. These findings suggest that social media marketing activities play a crucial role in enhancing consumer engagement, which subsequently leads to increased customer loyalty. This study contributes theoretically to the development of digital marketing and consumer behavior literature, particularly in understanding the mediating role of engagement. Practically, the results provide insights for culinary businesses in designing effective social media strategies to strengthen customer relationships and loyalty.