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UNVEILING THE INVESTORS MIND: AN ANALYSIS OF BEHAVIORAL BIASES IN STOCK INVESTMENTS ACROSS AGE, SEX, INCOME, EXPERIENCE, EDUCATION, AND MARITAL STATUS Antonius, Joscelyn; Dananjaya, Yanuar
Proceeding National Conference Business, Management, and Accounting (NCBMA) 7th National Conference Business, Management, and Accounting
Publisher : Faculty of Economics and Business Universitas Pelita Harapan

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Abstract

This research examines how investor personal characteristics namely age, gender, income, education level, stock investing experience, and marital status are related to investor propensity to experience behavioral biases. Four types of behavioral bias investigated in this research are overconfidence, herding behavior, disposition effect, and sentiment bias. The object of the research is active Indonesian stock investors with minimal 1 year experience. It is found that female investors are more prone to herding behavior compared to male. Longer investing experience is related to lower disposition bias, but higher overconfidence. No other association between other personal characteristics and those four behavioral biases.
THE INFLUENCE OF GREEN ADVERTISING ON CUSTOMER LOYALTY SENSATIA BOTANICALS IN SURABAYA Siahaya, Janice Carysa; Dananjaya, Yanuar
Proceeding National Conference Business, Management, and Accounting (NCBMA) 7th National Conference Business, Management, and Accounting
Publisher : Faculty of Economics and Business Universitas Pelita Harapan

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Abstract

Green advertising has emerged as a strategic approach for businesses to promote their environmentally friendly products and practices while appealing to environmentally conscious consumers. This study aims to investigate the impact of green advertising on customer loyalty, focusing on Sensatia Botanicals in Surabaya, Indonesia. Through a combination of quantitative methods, data will be collected from customers to explore their perceptions of Sensatia Botanicals' green advertising initiatives and their effects on loyalty towards the brand. The findings of this research will contribute to the understanding of how green advertising influences customer loyalty in the context of a specific company operating in Surabaya. This study also provides insights for businesses seeking to develop effective green advertising strategies to enhance customer loyalty and contribute to sustainable business practices.
THE INFLUENCE OF INTEREST PAYMENT ABILITY TO RELATION BETWEEN COMPANY RISK AND DEBT LEVEL Octavia, Angelica; Dananjaya, Yanuar
Proceeding National Conference Business, Management, and Accounting (NCBMA) 7th National Conference Business, Management, and Accounting
Publisher : Faculty of Economics and Business Universitas Pelita Harapan

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Abstract

Trade off theory suggests that as business risk increases (decreases), company debt level will decrease (increase). This is because companies compensate for higher business risk with lower debt level as debt is riskier than equity. Companies also avoid higher interest rate charged for debt to companies with higher business risk. We found that company’s ability to pay for interest expense mitigate the negative relation between business risk and debt level among manufacture companies in Indonesia. As the ability to pay interest expenses increases, bankruptcy risk decreases. Lenders will perceive the company as a low-risk company, even though business risk is high. Another mechanism is that the ability to pay interest acts as a signal that the company has lower risk than what business risk suggests. The result is lower interest rate that leads to higher debt level.
IMPROVING STOCK INVESTMENT PERFORMANCE THROUGH FUNDAMENTAL ANALYSIS: SEMINAR FOR A STOCK INVESTOR COMMUNITY Dananjaya, Yanuar; Napitupulu, Priskilla E.E.
Proceeding National Conference Business, Management, and Accounting (NCBMA) 7th National Conference Business, Management, and Accounting
Publisher : Faculty of Economics and Business Universitas Pelita Harapan

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Abstract

This community service was conducted in the form of a webinar delivered to stock investors. Indonesian stock investors face the problem of high percentage of investor experiencing negative return. This is strange as Indonesian stock market index (IHSG) generally trend upward from year to year. One of the possible causes is the inability of investors to perform good analysis of stocks. Thus, the topic of stock fundamental analysis is chosen for the webinar. In the webinar, various topics of fundamental analysis such as value investing, how to identify cheap stocks, how to measure company performance, how to understand risk, are explained and discussed. It is expected that by improving the investor’s ability to conduct fundamental analysis, investors can earn higher return for their investment. Judging from the feedback of webinar participant, the webinar was conducted well and very useful for investors.
RESKILLING AND UPSKILLING FOR CIRCULARITY: TALENT MANAGEMENT STRATEGIES TO UNLOCK SMART CIRCULAR ECONOMY OPPORTUNITIES IN THE DIGITAL AGE Napitupulu, Priskilla E.E.; Dananjaya, Yanuar
Proceeding National Conference Business, Management, and Accounting (NCBMA) 7th National Conference Business, Management, and Accounting
Publisher : Faculty of Economics and Business Universitas Pelita Harapan

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Abstract

In the era of digitalization, reskilling and upskilling are pivotal in facilitating the realization of circular economy prospects through the amalgamation of digital technologies and circular economy principles. The integration of Industry 4.0 technologies has the potential to facilitate the execution of circular economy methodologies, particularly for small and medium enterprises, by utilizing digital instruments to bolster the circular transformation. Research indicates how digital technologies, such as artificial intelligence, big data analytics, and the Internet of Things, can enhance circular design principles, resulting in decreased wastage and enhanced material recycling rates in sectors like construction. Moreover, a comprehensive examination of existing literature underscores the significance of deploying diverse digital technologies throughout the product lifecycle to effectively implement circular economy tactics, advancing goals like resource optimization, prolonged product durability, and loop closure. Hence, talent management approaches that concentrate on enhancing the digital and circular economy proficiencies of employees are imperative for fully capitalizing on the potential of the intelligent circular economy model and fostering sustainable innovation and advancement in enterprises. Study literature review, Firstly, this study was focused on the whole articles that had been published from 2016 to 2024; all of which were in published semanticscholar.org. Secondly, this study was devoted to investigating a number of articles that focused primarily on human resources in the smart circular economy in the digital age. Thirdly, various parameters were used as foundations for content analysis. To enhance knowledge on human resources in smart circular economy paradigm, researchers and practitioners are advised to: (i) Skills and Competencies, (ii) Learning and Development (iii) Learning and Development (iv) Change Management
OVERCOMING PSYCHOLOGICAL BIAS AMONG STOCK INVESTORS: SEMINAR FOR A STOCK INVESTOR COMMUNITY Dananjaya, Yanuar; Siahaya, Janice Carysa
Proceeding National Conference Business, Management, and Accounting (NCBMA) 7th National Conference Business, Management, and Accounting
Publisher : Faculty of Economics and Business Universitas Pelita Harapan

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Abstract

This community service was a webinar for stock investors conducted in collaboration with Zhuan Community, a community of Indonesian stock investors. One of the problems usually faced by stock investors is psychological bias in making investment decisions. Some papers have reported that Indonesian stock investors are prone to psychological bias. In this webinar, it was shown to participants that humans are affected by psychological factors during decision making, especially financial related decisions. Those psychological factors create behavioral bias that reduce investment performance. Several examples of behavioral biases common in stock investors are introduced, namely overconfidence bias, herding behavior, disposition bias, and sentiment bias. Steps to mitigate the biases are offered. It is expected that understanding of how psychological factors affect investors behavior will enable participants to reduce its effect and thus act more rationally in making investment decisions.  
THE IMPACT OF PROFITABILITY ON STOCK RETURNS: A COMPARATIVE ANALYSIS BETWEEN COMPANIES WITH HIGH AND LOW LEVERAGE LEVELS Lento, George; Dananjaya, Yanuar
Proceeding National Conference Business, Management, and Accounting (NCBMA) 7th National Conference Business, Management, and Accounting
Publisher : Faculty of Economics and Business Universitas Pelita Harapan

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Abstract

Various research has shown a positive relation between profitability and stock return. Higher profitability increases company value, and thus drives stock prices higher. We found that the relation is much weaker in companies with high leverage compared to companies with low leverage. The reason might be that in highly leveraged companies, the cash flow resulting from profit is mainly used to serve debt obligation, leaving little left for the stockholder. The result is important for stock investors to avoid putting too much emphasis on company profitability in making investing decisions.
The Impact of Firm Size, Capital Intensity Ratio, Inventory Intensity Ratio and Leverage Toward Effective Tax Rate on Consumer Goods Companies Listed on the Indonesia Stock Exchange Lu, Jeniefer; Dananjaya, Yanuar
Proceedings of the International Conference on Entrepreneurship (IConEnt) Vol. 4 (2024): Proceedings of the 4th International Conference on Entrepreneurship (IConEnt)
Publisher : Universitas Pelita Harapan

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Abstract

Effective Tax Rate is an indicator of tax management as measured by comparing tax burden to pre-tax income. The effective tax rate is used to measure the amount of tax that is borne by the company against the company's accounting profit, so the company can know the performance of its tax management. The objective of this research is to analyze the impact of firm size, capital intensity, inventory intensity, and leverage toward effective tax rate in consumer goods companies listed on Indonesia Stock Exchange (IDX) during the period 2018-2021. The population of this research is the state-owned enterprises listed on Indonesia Stock Exchange during 2018-2021. Further, with the employed purposive sampling and determined criteria, 32 companies are chosen as the samples. The data analysis method applied is multiple linear regression which is processed through SPSS 26th version. The result of this research shows that firm size, capital intensity have no impact toward effective tax rate. However, inventory intensity has an insignificant positive impact toward effective tax rate. Furthermore, leverage has a significant positive impact toward effective tax rate.
The Impact of Knowledge Management and Strategic Planning Towards Organizational Innovativeness and Organizational Competitiveness on Bed And Breakfast Industries in Kota Wisata Batu Gunawan, Hananiel M.; Napitupulu, Priskilla; Dananjaya, Yanuar
Dinasti International Journal of Education Management And Social Science Vol. 6 No. 3 (2025): Dinasti International Journal of Education Management and Social Science (Febru
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v6i3.4061

Abstract

The dynamic of competition forced companies to focus on strategies and analysis of the current environment. The focus can be done in the form of Knowledge Management and Strategic Planning. Knowledge management focuses how an organization manages the process of creating, store, access and also disseminate important information and resources throughout the organization. Strategic planning is the process of how companies and organizations analyze internal and external environment. This focus will enable companies to improve Organizational Innovativeness that later will improve Organizational Competitiveness. The object of this research is Bed and Breakfast Industry in Kota Wisata Batu. Tourism is a promising industry as more domestic and international tourists are coming and visiting popular tourist destinations in Indonesia. Kota Wisata Batu is chosen as it has developed as one of the main tourist destination in Indonesia. The sample used is 100 small to medium sized bed and breakfast business in Kota Wisata Batu. It is found that both Knowledge Management and Strategic Planning positively affect Organizational Innovativeness which in turn positively affect Organizational Competitiveness
RESKILLING AND UPSKILLING FOR CIRCULARITY: TALENT MANAGEMENT STRATEGIES TO UNLOCK SMART CIRCULAR ECONOMY OPPORTUNITIES IN THE DIGITAL AGE Napitupulu, Priskilla E.E.; Dananjaya, Yanuar
Proceeding National Conference Business, Management, and Accounting (NCBMA) 7th National Conference Business, Management, and Accounting
Publisher : Faculty of Economics and Business Universitas Pelita Harapan

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

In the era of digitalization, reskilling and upskilling are pivotal in facilitating the realization of circular economy prospects through the amalgamation of digital technologies and circular economy principles. The integration of Industry 4.0 technologies has the potential to facilitate the execution of circular economy methodologies, particularly for small and medium enterprises, by utilizing digital instruments to bolster the circular transformation. Research indicates how digital technologies, such as artificial intelligence, big data analytics, and the Internet of Things, can enhance circular design principles, resulting in decreased wastage and enhanced material recycling rates in sectors like construction. Moreover, a comprehensive examination of existing literature underscores the significance of deploying diverse digital technologies throughout the product lifecycle to effectively implement circular economy tactics, advancing goals like resource optimization, prolonged product durability, and loop closure. Hence, talent management approaches that concentrate on enhancing the digital and circular economy proficiencies of employees are imperative for fully capitalizing on the potential of the intelligent circular economy model and fostering sustainable innovation and advancement in enterprises. Study literature review, Firstly, this study was focused on the whole articles that had been published from 2016 to 2024; all of which were in published semanticscholar.org. Secondly, this study was devoted to investigating a number of articles that focused primarily on human resources in the smart circular economy in the digital age. Thirdly, various parameters were used as foundations for content analysis. To enhance knowledge on human resources in smart circular economy paradigm, researchers and practitioners are advised to: (i) Skills and Competencies, (ii) Learning and Development (iii) Learning and Development (iv) Change Management