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All Journal Populika Jurnal Komunikasi Pemberdayaan
Nugroho, Ricardho Dhaniel
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Humanities Languange, Linguistic, Communication & Media Social Sciences Other

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PENGEMBANGAN UMKM SEBAGAI DAYA TARIK WISATAWAN : (Studi Pada Desa Wisata Kampoeng Di Kalurahan Kampung Kapanewon Ngawen Kabupaten Gunungkidul) Purnamasari, Martina Indah; Amira, Gibrina Rizki; Nugroho, Ricardho Dhaniel; Rosalia Widhiastuti
POPULIKA Vol. 12 No. 1 (2024): Populika
Publisher : Universitas Widya Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37631/populika.v12i1.1212

Abstract

Tourism development can bring many benefits and benefits to both a village and its community.  It is hoped that this construction and development will be able to increase tourism, so that it can become a main sector in the development of community-managed businesses.  Tourism development efforts can create jobs for people who have potential in micro, small and medium enterprises or other businesses. The method used is a qualitative approach by collecting interview data, observation and documentation. Interviews were conducted with several informants, including tourism village managers, tourism village actors, community service providers and visitors.  In data analysis, researchers followed the flow of activities suggested by Miles and Huberman.  The flow of activities consists of data reduction, data presentation, and drawing conclusions which are carried out simultaneously.  The aim is to examine the potential of Kampoeng Tourism Village as an attractive tourism destination.  And the role of the community and village institutions can contribute to the development and preservation of MSMEs and create structures that can increase village tourism potential. Keywords: Development; Management; Tourist Village Kampoeng.
Model Komunikasi Pemberdayaan Kelompok Wanita Tani (KWT) ”Sumber Rejeki” terhadap Ketahanan Pangan Keluarga nugroho, Ricardho Dhaniel
Jurnal Komunikasi Pemberdayaan Vol 3 No 2 (2024): Desember
Publisher : Sekolah Tinggi Pembangunan Masyarakat Desa APMD

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47431/jkp.v3i2.459

Abstract

Pemberdayaan perempuan adalah upaya untuk meningkatkan kapasitas dan peran perempuan agar bisa lebih berpartisipasi aktif dalam kehidupan.  Salah satu Kelompok Wanita Tani (KWT) yang ada di Kabupaten Gunungkidul adalah KWT Sumber Rejeki, yang terletak di Daguran Kidul, Beji, Ngawen, Gunungkidul. KWT ini telah membuktikan bahwa perempuan dapat ikut serta berperan dalam meningkatkan ekonomi keluarga. Penelitian ini menggunakan pendekatan kualitatif yang memerlukan pengamatan dan pendekatan secara mendalam. Penelitian ini bertujuan untuk mengetahui model komunikasi yang diterapkan dalam pemberdayaan KWT Sumber Rejeki dalam mencapai ketahanan pangan keluarga di Daguran Kidul, Beji, Ngawen, Gunungkidul. Subjek penelitian ini adalah KWT Sumber Rejeki, khususnya pihak-pihak yang berperan langsung dalam model komunikasi pemberdayaan. Objek penelitian ini adalah model komunikasi antar anggota KWT Sumber Rejeki yang efisien untuk memajukan KWT Sumber Rejeki. Selain untuk ketahanan pangan keluarga, juga peningkatan kemampuan dan keterampilan anggota KWT sekaligus penguatan kelembagaannya. Selain itu, anggota KWT Sumber Rejeki juga terlibat dalam berbagai pelatihan untuk meningkatkan pengetahuan dan keterampilan mereka. Hasilnya menunjukkan bahwa KWT Sumber Rejeki berhasil meningkatkan peran perempuan dalam ekonomi keluarga melalui pelatihan, inovasi, dan penguatan kelembagaan. Program ini berpotensi pengembangan Usaha Mikro, Kecil, dan Menengah (UMKM) dan peningkatan kesejahteraan anggota.
Kesiapan Masyarakat Dalam Transformasi Menuju Desa Wisata Berbasis Community-Based Tourism Pujiati, Heri Roh; Nugroho, Ricardho Dhaniel
Jurnal Komunikasi Pemberdayaan Vol 5 No 1 (2026): April
Publisher : Sekolah Tinggi Pembangunan Masyarakat Desa APMD

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47431/jkp.v5i1.860

Abstract

This study aims to analyze the readiness of the community of Wotawati Hamlet, Pucung Village, Girisubo Subdistrict, Gunungkidul Regency, in transforming into a Community-Based Tourism (CBT)-based tourist village. This research employs a descriptive qualitative approach to examine community readiness in the transformation process, using interviews, observations, and documentation, which are analyzed through the Miles and Huberman interactive model. The results show that community readiness is progressive but remains at a strengthening stage. This is indicated by the establishment of a tourism village working group supported by organizational bylaws (AD-ART) and management synergy through the Village-Owned Enterprise (BUMKal), the presence of two certified tour guides, and community participation in training programs related to guiding, homestay management, and micro, small, and medium enterprises (MSMEs). In addition, economic impacts have begun to emerge since 2023 through collectively managed parking and homestay revenues. Government support through the Village Budget (APBKal), Regional Financial Assistance (BKK), the Special Fund, and the development of a participatory master plan has further strengthened the transformation process. However, several challenges remain, including limited human resources among tourism actors, the absence of an entrance fee system, limited infrastructure access, and uneven community participation.Overall, community readiness is at an early development stage, with the potential to evolve into inclusive and sustainable CBT-based tourism village governance.
Co-Authors Amira, Gibrina Rizki Pujiati, Heri Roh Purnamasari, Martina Indah Rosalia Widhiastuti Sri Lestari, Rosalia Widhiastuti Sri