Rosepti, Popi
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The Complexities of the Mother's Role in Providing Early Childhood Learning Experiences for Children with Developmental Delays Rosepti, Popi
Muslim Education Review Vol. 1 No. 2 (2022)
Publisher : UIII Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56529/mer.v1i2.80

Abstract

The mothers’ role in bringing up children with developmental delays seems to be challenging. Problems when they decide to access occupational therapy to help their children’s development have been revealed. Therefore, this study aimed to explore the common complexities that mothers experience while taking their children to occupational therapy as a rehabilitation program to deal with developmental delays. As well, it also describes mothers’ personal efforts in tackling those complexities. Five semi-structured interviews were conducted with eight mothers and Colaizzi’s method was used to analyze the data as proposed by the phenomenological approach. The results reveal that mothers experience complexities when their children are diagnosed as having developmental delays. These include sadness and shock, panic and confusion, and guilt. Other difficulties include time management, cost demands, and support systems related to the therapy process. In tackling those complexities, mothers need to build their capacity for self-efficacy and self-empowerment as well as try to accept their children’s condition and to change habits as recommended by therapists. Not only describing the phenomenon, this study also analyzed some developmental screening tests applied in different countries to come up with new models of preventive actions in Indonesia.
Female Entrepreneurship in Leading Digitalization as a Marketing Strategy for Prosperous MSMEs and Women's Empowerment: A Case Study of Latifa Indonesia Rosepti, Popi; Niasari, Catur
Muslim Business and Economics Review Vol. 1 No. 2 (2022)
Publisher : Universitas Islam Internasional Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56529/mber.v1i2.72

Abstract

Female entrepreneurship involves a movement where women can empower oneself and share their values with others. This study explores a business initiative led these principles: Latifa Indonesia, a maternal wellbeing therapy business founded by a female entrepreneur named Verawati. It describes the digital marketing strategy implemented by the company and analyzes several its impacts. The research employs a qualitative case study as well as semi-structured interviews, observation, and textual documentation to collect the data required. Thematic analysis, triangulation, and member checking are used while analyzing the obtained data. The finding of this study reveals that the digital marketing strategy used by Latifa Indonesia in establishing its business is implemented through the utilization of some digital platforms such as website, Facebook, and Instagram, but that transactions occur through WhatsApp, which is considered a more user-friendly application. The use of digital platforms positively impacted the company’s development, leading to increasing numbers of both new therapists and customers, improving the company’s accessibility, growing business income, and forming partnerships with other companies. Latifa’s business data from 2021 showed that both customers and income are increasing approximately 20 percent each year since the commencement of the business’ digital marketing strategy in 2017.