Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal Investama : Jurnal Ekonomi dan Bisnis
Alfiyah, Rohmi
Unknown Affiliation
Economics, Econometrics & Finance Library & Information Science Social Sciences Other

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
PENGARUH KOMUNIKASI PERSUASIF INFLUENCER TERHADAP KEPUTUSAN PEMBELIAN DI TIKTOK SHOP Sa'adah, Salsabila Nur; Alfiyah, Rohmi; Hidayah, Nur; Zikrinawati, Khairani; Fahmy, Zulfa
Investama : Jurnal Ekonomi dan Bisnis Vol 9 No 2 (2023): Investama : Jurnal Ekonomi dan Bisnis
Publisher : Investama : Jurnal Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56997/investamajurnalekonomidanbisnis.v9i2.919

Abstract

TikTok is a social media and music video platform that creates a new feature called TikTok Shop as a means to make it easier for brands to attract consumer interest by carrying out attractive and practical marketing through social media. This study aims to determine the effect of influencers' persuasive communication on consumer purchasing decisions at the TikTok Shop. This study uses two research variables, namely persuasive influencer communication and purchasing decisions. Processing techniques and data analysis in this study used the normality test, linearity test as an assumption test, then tested the hypothesis using a simple linear regression test with the help of SPSS software. This research was conducted by distributing questionnaires to 200 TikTok Shop users. The results of the study show that influencers' persuasive communication has a significant influence on consumer purchasing decisions at the TikTok Shop.
Co-Authors Nur Hidayah Sa'adah, Salsabila Nur ZIKRINAWATI, KHAIRANI Zulfa Fahmy