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All Journal Investama : Jurnal Ekonomi dan Bisnis
Pramana, Bambang
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Economics, Econometrics & Finance Library & Information Science Social Sciences Other

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ANALISIS KEMANDIRIAN SANTRI DAN PESANTREN : STUDI PADA KEWIRAUSAHAAN KOPERASI PONDOK PESANTREN AL - JIHAD SURABAYA Pramana, Bambang; Fahreza Rahmadana, Rayhan; Arul Ade Kusuma, Ahmad; Rizki Murtadho, Ihab; Huda, Bakhrul
Investama : Jurnal Ekonomi dan Bisnis Vol 10 No 01 (2024): Investama : Jurnal Ekonomi dan Bisnis
Publisher : Investama : Jurnal Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56997/investamajurnalekonomidanbisnis.v10i01.1154

Abstract

This study aims to find out how the development of entrepreneurship in the Al-Jihad Islamic Boarding School Surabaya is able to run in creating student independence and the pesantren economy. The method used in this study is descriptive qualitative. Data obtained from interviews with cooperative management chairmen and students, then made observations and were also supported by document studies relevant to this study. The results of this study show that the development of entrepreneurship in creating student independence and the pesantren economy has been carried out with the existence of the Al-Jihad Surabaya cooperative. However, there are problems such as poor management, unsuccessful market share expansion, and competition with the surrounding community that is quite tight. On the other hand, the impression of the cooperative is considered quite good seeing the various responses and support from students, leaders or the surrounding community. So in this case, strategic management is needed in the management of Islamic boarding school cooperatives in order to be able to improve the economic welfare of Al-Jihad Islamic Boarding School.
ANALISIS SEGMENTING, TARGETING, POSITIONING PERUSAHAAN DAERAH PASAR SURYA UNTUK MENINGKATKAN EKSISTENSI PASAR TRADISIONAL SURABAYA Pramana, Bambang; Nabilah Aini, Saqofa
Investama : Jurnal Ekonomi dan Bisnis Vol 10 No 2 (2024): Investama : Jurnal Ekonomi dan Bisnis
Publisher : Investama : Jurnal Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56997/investama.v10i2.1429

Abstract

This research aims to determine segmenting, targeting and positioning of PD Pasar Surya's efforts to maintain and increase the existence of traditional markets in Surabaya. The main focus in this research is how segmenting, targeting, and positioning are the efforts of the Surya Market Regional Company in mapping markets, market targets, and can create the minds of buyers and traders in managing traditional markets, with the hope of increasing the existence of traditional markets in the current era of modernization. This research uses a qualitative approach, by conducting interviews, observations, and documents supporting the literature on the development of Traditional Markets in Surabaya. The results of this research show that the Surya Market Regional Company has made efforts to manage traditional markets to increase market existence. Through segmenting, targeting, positioning analysis, it focuses on structuring, management, regulation and revitalization to be able to compete with the modern market. Geographic segmentation is carried out through strategic market placement tailored to the type of sales, demographics of all ages, while psychographics are adjusted to the needs of traders or buyers. Targeting is adjusted to the type of sales and market space placement. Positioning is based on price and quality, market visitors and competitors.
THE ROLE OF SOLAR MARKET REGIONAL COMPANY SERVICES IN INCREASING THE INCOME OF NORTH KEPURAN MARKET TRADERS IN SURABAYA Pramana, Bambang; Pratikto, Iqbal Surya
Investama : Jurnal Ekonomi dan Bisnis Vol 11 No 01 (2025): Ivestama: Jurnal Ekonomi dan Bisnis
Publisher : Investama : Jurnal Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56997/investama.v11i01.1824

Abstract

This research aims to analyze the role of the Surya Market Regional Company's services in increasing traders' income at Keputran Utara Market, Surabaya. The research focus includes implementing programs to increase traders' income through cleanliness, facilities, and market facilities and infrastructure. Factors such as capital, working hours, length of business, and number of traders were also taken into consideration in this research. The obstacles found included managing cleanliness, order and market infrastructure, which had an impact on the comfort of traders and visitors. This research uses a qualitative approach with interview methods, observation and document analysis related to the development of traditional markets in Surabaya. The research results show that although services such as security, parking facilities, prayer rooms and toilets are available, the Surya Market Regional Company has not been fully successful in managing the market to increase traders' income. These findings have implications for the management of traditional markets so they can compete with modern markets.
Co-Authors Arul Ade Kusuma, Ahmad Bakhrul Huda, Bakhrul Fahreza Rahmadana, Rayhan Nabilah Aini, Saqofa Pratikto, Iqbal Surya Rizki Murtadho, Ihab