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All Journal Jurnal Akuntansi, Manajemen Dan Ekonomi Islam (JAM-EKIS)
Dinna Ihza Mahawati
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Humanities Economics, Econometrics & Finance Social Sciences

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PENGARUH PRODUCT QUALITY DAN PRICE TERHADAP CONSUMER BUYING INTEREST (Studi Kasus Pada Konsumen Kulit Kayu Lantung Toko Fajri Craft) Indriani, Reni; Dinna Ihza Mahawati
Jurnal Ilmiah Akuntansi, Manajemen dan Ekonomi Islam (JAM-EKIS) Vol. 7 No. 1 (2024): Jurnal Ilmiah Akuntansi, Manajemen, dan Ekonomi Islam (JAM-EKIS)
Publisher : Universitas Muhammadiyah Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36085/jamekis.v7i1.6148

Abstract

This studyto determine whete the Product Quality variable and the Price variable have an influence on Consumer Buying Interest. Thia atudy used a quantitative method with an assosiative approach. The population in this study were consumers of lantung wood products from Fajri Craft Store, with a sample size of 96 people. The result of this study showed that product quality and prece have a significant influence on Consumer Buying Interest. Based on the calculation using the coefficient of determination, it was found that the corellation coefficient value was 0.776, indicating a direct correlation between the product quality and price variables with Consumer Buying Interest.
Co-Authors Indriani, Reni